To this day, corporate brochure design remains a key element in any integrated communications programme. The work shown above, created by brochure specialists Design Inc, demonstrates a thematic set of covers for capability brochures promoting products and services offered by Cairnhill Structures to their prime contractor customers within the offshore, power and structural engineering sectors.
The look and feel of this brochure suite positions Cairnhill as a grown-up player in this sector able to take on competition from the likes of Tata Steel. When carrying out B2B marketing plans, a combination of traditional and new media often works best – the engineering and construction sectors still rely heavily on trade shows, face to face meetings and supplier visits. Supporting these channels with effective printed brochures enables prospects to take away information to review at their convenience.
Guidelines for corporate brochure design
Putting in place a flexible and memorable set of guidelines for a suite of corporate brochure assets like these is key to ensuring the result is brand-building as well as providing clear and compelling product or service information. These corporate brochure guidelines can include colour palettes, illustration and imagery hierarchies and typographic grids. A bit old school perhaps – but the discipline will ensure that the information design works.
A multi-disciplined corporate brochure project team
For a project like this our team of strategists, designers and project managers is often supplemented by the services of a specialist technical copywriter. For Cairnhill this was the case and the resulting corporate brochure design and content benefited from the combined input of our marketers and the copywriter to develop a tiered approach to the company positioning, customer benefits and technical detail.
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To discuss your next corporate brochure project please contact Client Services Director Frank Norman