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Child sexual exploitation campaign

9th July 2015



Surrey Police: child sexual exploitation campaign:

Design Inc has recently completed a further public information campaign for Surrey Police to help highlight the warning signs that may suggest a child may be being exploited. Child Sexual Exploitation (CSE) is a crime that can happen to any boy or girl. And, regrettably does. The campaign’s purpose was to bring six main warning signs to the attention of family, friends, teachers, carers, etc.
The CSE campaign was based on a manipulation-based ‘puppet strings’ metaphor which provided both an engaging and safe visual image as well as the opportunity to add multiple information messages. Impact and education were both equally important elements of the brief for this campaign.

Design Inc were involved from the start – from developing the strategy behind the campaign, to working closely with the police to fully understand the nature of the crime, through to the design, photography and copy writing.

The campaign went out upon various platforms across the county including posters at major train stations and bus graphics.

The public awareness campaign has since been appraised through independent market research with the following outcomes.

The campaign poster scored highest for being informative (94% agreeing) and educational (91% agreeing). 75% found it thought-provoking and 65% agreed it was hard-hitting. 79% of parents agreed that the campaign would encourage someone who suspected child abuse to report it‘.

For more information on public information campaigns including the child sexual exploitation campaign featured here, please speak with Frank Norman, Client Services Director on 01784 410380 or simply email him.

To view our portfolio including more of our public information campaigns for Surrey Police please click here