Child sexual exploitation campaign

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During this period of lockdown, Design Inc are continuing to work 5 days a week and all the team are set up to work on creative & digital projects from home providing the same high levels of service and quality as ever.

If you have a creative, digital or marketing project that you would like to discuss, please contact us on: 01784 410380
However, should you wish to contact a Director directly, please use the following:

Frank Norman
07903 419706
frank.norman@designinc.co.uk

Daniel Gilbert
07976 432173
daniel.gilbert@designinc.co.uk

Child sexual exploitation campaign

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Surrey Police: child sexual exploitation campaign: Design Inc has recently completed a further public information campaign for Surrey Police to help highlight the warning signs that may suggest a child may be being exploited. Child Sexual Exploitation (CSE) is a…

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Surrey Police: child sexual exploitation campaign:

Design Inc has recently completed a further public information campaign for Surrey Police to help highlight the warning signs that may suggest a child may be being exploited. Child Sexual Exploitation (CSE) is a crime that can happen to any boy or girl. And, regrettably does. The campaign’s purpose was to bring six main warning signs to the attention of family, friends, teachers, carers, etc.
The CSE campaign was based on a manipulation-based ‘puppet strings’ metaphor which provided both an engaging and safe visual image as well as the opportunity to add multiple information messages. Impact and education were both equally important elements of the brief for this campaign.

Design Inc were involved from the start – from developing the strategy behind the campaign, to working closely with the police to fully understand the nature of the crime, through to the design, photography and copy writing.

The campaign went out upon various platforms across the county including posters at major train stations and bus graphics.

The public awareness campaign has since been appraised through independent market research with the following outcomes.

The campaign poster scored highest for being informative (94% agreeing) and educational (91% agreeing). 75% found it thought-provoking and 65% agreed it was hard-hitting. 79% of parents agreed that the campaign would encourage someone who suspected child abuse to report it‘.

For more information on public information campaigns including the child sexual exploitation campaign featured here, please speak with Frank Norman, Business Development Director on 01784 410380 or simply email him.

To view our portfolio including more of our public information campaigns for Surrey Police please click here