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A winning website for a World Champion

20th July 2018


A winning website:  Design Inc are proud to support Ice Marine with the build of their new corporate website promoting the power, precision and performance of their commercial and leisure vessels.

Ice Marine certainly has a great story to tell…

The company was founded in 1995 after Director Jeremy Watts won the 2 litre Powerboat World Championship. Teaming up with Naval Architect and designer, Lorne Campbell who already boasted an enviable 100 race wins and 20 World and National championships. Together, they set out to develop the Bladerunner series with a focus on improved efficiency, ride and handling.

Their first vessel, Bladerunner 34-R56 was launched in 1998 and went on to become the Cowes classic Champion and leaving the National Speed Record in its wake.

Since then, they have added the marque’s range of outstanding vessels including the Bladerunner 51 Bradstone Challenger which, in 2005 smashed the Round Britain World record by a whopping 3.5hrs – and still holds the record to this day.

Equally as impressive, at the 2012 Olympics opening ceremony, the Bladerunner 35-RIB was the chosen vessel piloted by David Beckham to take the flame down the Thames and under Tower Bridge which was then passed to Sir Steve Redgrave who took it into the stadium.

Fast forward to early 2018 and, to coincide with the launch of their latest commercial vessel, the company made the decision to increase their digital presence with a new corporate website.

Having supported the company in the past with other marketing collateral, award winning website designer, Design Inc were the selected and preferred partner to deliver this website for Ice Marine.

“As usual,” says Frank Norman, Design Inc’s Commercial Director, “it all starts with gaining as much insight into the company, its products, goals, requirements, competitors, etc. The more we can learn about the company and their digital requirements, the better positioned we are to develop a comprehensive web brief which allows us to put set processes, timelines & resources in place.”

The agreed brief included a mobile-led design which would seamlessly showcase the extremes of ‘performance’ and ‘creativity’ possible with their range of powerboats.

Design Inc worked closely with Ice Marine to deliver the right design style: light & airy, with maximum UX. Not only was the responsive, mobile-led website build on the WordPress platform with a comprehensive content management system, but it also benefitted from extensive search engine optimisation aimed at attracting global UHNW individuals.

The website also showcases two videos. One which shows the latest vessel in a 360 degree turn and a quick link from the homepage to a full, more dramatic video of the vessels in action and in all their glory.

Jeremy Watts said “We have always considered Design Inc to be a safe pair of hands for our brand and product marketing communications materials. The design and development process was seamlessly managed by their digital team. We were a cautious client meaning we wanted to fully consider and panel test the new site designs at each stage before going live but Design Inc were completely understanding with this and were able to pause work and pick up again when we we ready to move forwards.”


Design Inc and a World Champion. A winning combination in anyone’s book!

If you would like to discuss your own website requirements with the Design Inc team, please contact Frank Norman on 01784 410380 or by email

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