Our strategic communications consultancy services are designed to promote your products and businesses as well as to enable you to effectively connect with your customers, employees and other stakeholders.
Our experience and knowledge allows us to suggest and implement the best strategies and channels for client messages. Individual PR and communications packages can be created, either as a long-term co-ordinated activity or on an individual project basis.
Strategic Communications Planning
We work closely with each client to identify both its key messages and target audiences and how best to reach them. From this initial phase a strategic communication plan is put in place to interlink the overall focus and long-term goals of the project. In the meantime tactical planning is implemented to ensure that the company can begin to engage with the media that each audience uses and trusts the most. Campaign elements may include corporate partnerships, sponsorship marketing, affiliate relations, ghost blogging and other joined-up threads and a synchronicity in profile raising.
Employee Engagement Management
As a company’s most important asset, staff should be motivated and inspired through initiatives such as internal newsletters and advised of any changes to procedure or policy in well-constructed statements before the information becomes public knowledge. We have a strong track record in employee engagement management, including the award winning communication of complex and sensitive issues arising from structural changes in organisations.
Managing a positive and transparent profile across printed and digital media requires a joined-up strategy and tactical delivery of content from disparate origins. We have been communicating the marketplace and community reputations of key clients for many years.
For more information on public relations campaigns please contact our client services team.