Wallis Freight

Wallis Freight

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Creating a distinctive logistics brand built to move beyond the ordinary

Project scope

Brand strategy & rollout
Brand identity
Vehicle livery
Marketing collateral
Website design

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Wallis-branded logistics vehicle featuring a custom fleet livery with flowing gradient graphics, corporate logo and transport branding on a white articulated truck.
Wallis logistics brand identity featuring a gradient butterfly-inspired symbol and contemporary black wordmark on a light grey background.

The brief

Wallis Freight required a new visual identity that reflected the scale, expertise and professionalism of the business. The objective was to create a timeless logistics brand that would stand apart from competitors whilst communicating agility, reliability and service excellence.

Working within a crowded marketplace surrounding Heathrow and the wider UK freight sector, the brand needed to achieve strong visibility across fleet vehicles, marketing materials, business communications and digital platforms. The identity also needed to support both everyday freight services and complex specialist logistics projects under a single, cohesive brand proposition.

Wallis brand identity system showing logo variations, corporate colour palette and mobile app icon application using an orange-to-magenta gradient design.
Wallis corporate brochure design featuring branded marketing collateral with a gradient graphic frame, cityscape imagery and logistics brand identity.
Wallis brand campaign artwork featuring the tagline

The approach

Through a strategic brand discovery process, we explored customer profiles, market positioning and the unique value delivered by Wallis Freight. These insights informed the creation of a fluid, signature-inspired ‘W’ marque, designed to represent movement, connectivity and intelligent logistics solutions.

Supported by a vibrant and contemporary colour palette, the identity was developed as a flexible brand system capable of delivering impact across both digital and physical environments.

Wallis logistics website homepage displayed on a laptop screen featuring branded fleet imagery, gradient visual identity and messaging focused on intelligent logistics solutions.
Wallis branded business cards featuring a gradient visual identity, corporate logo, contact details and logistics brand graphics.

The outcome

The result is a confident and highly distinctive logistics brand that commands attention within a crowded marketplace. From fleet graphics and business stationery to marketing collateral and digital communications, the new identity provides a cohesive and recognisable visual language that strengthens brand perception and supports long-term growth.

The refreshed brand positions Wallis Freight as a modern logistics partner, helping communicate expertise, build trust and create meaningful differentiation within the transport and supply chain sector.

Wallis branded business cards featuring a gradient visual identity, corporate logo, contact details and logistics brand graphics.
Wallis branded staff identification card and lanyard featuring the company logo, gradient visual identity and corporate brand graphics.
Wallis branded presentation folder featuring the company logo, gradient visual identity and flowing graphic elements applied to corporate packaging.

The reaction

“The new identity captures the energy, professionalism and forward-thinking nature of our business. It has given Wallis a distinctive brand presence that reflects the quality of our services and sets us apart within the logistics industry.”

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Design Inc is a full-service digital marketing agency specialising in strategic creative communications.

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