Subsea UK

Subsea UK are the industry body for the UK’s subsea industry which employs over 45,000 employees within 650 companies. With so many companies and individuals involved, it has been crucial for the organisation to inform and educate regarding the latest news & projects in the sector.

Amongst the many member-led comms they put out, their flagship publication, Subsea UK News truly engages with the sector.
This publication is published four times a year and distributed to members, companies and academia throughout the United Kingdom.

Design Inc are proud to be involved with the design of Subsea UK News since its first issue back in 2009.

Industry magazine publishing

Since 2012, the publication has benefited from the design style you see today. And design Inc are involved in all aspects, from the design of the creative cover through to the handling, formatting and styling of all the supplied content whether that be editorial or advertising.

The publication typically takes a couple of weeks to turn around during which time PDF proofs are supplied to the client for comment and supplied advertisements are flight checked, although sometimes we are often called upon to work with the advertisers to create their message.

In more recent times, the design of Subsea UK News has also been developed as a part-interactive version, where the publication is hosted and the content within animates.

This new style digital publication enables the publication to be more engaging to the readership. Images and illustrations can be designed to move, the front cover and feature spreads animate and videos can play within the PDF itself.
This is a new step-change in digital publishing and this has also enabled their advertisers to grasp the opportunity and ensure their own advertisements can do a lot more too. For example, a single advert could act as a video or an animated gif, bringing much more information that the printed space allows.

Click here for examples (interactive versions are available from Feb ’21 onwards)