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  • Sherlock Unlock
  • Sherlock Unlock
  • Sherlock Unlock

Sherlock Unlock

Branding

This immersive experiential live games specialist came to us looking for guidance on company positioning, naming and branding into the UK.

As the proposition of the games is an ‘against the clock’ solving of clues, and the basing of the business is in Dickensian London, we were inspired to create a new brand linked with a certain fictional detective resident of Baker Street. The name Sherlock Unlock was born and a subsequent brand logo, brand assets and brand collateral delivered.