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  • IBA Dosimetry
  • IBA Dosimetry

IBA Dosimetry

We can now reveal the medical advertising campaign we have created for IBA Dosimetry’s MyQA radiotherapy management solutions. Distilling the proposition into three core benefit areas inspired the ‘its all in one place’, ‘connectivity’ and ‘security’ messages that were translated into the branded remedy packaging. Each execution in the campaign being based on a painkiller packet, a nasal decongestant and a band aid in turn as a metaphor.