Forté Private Aviation
Back to PortfolioBranding, marketing collateral and website design for a boutique jet charter broker based in the Middle East.
Project scope
Brand strategy
Visual & verbal identity
Brand guidelines
Website design
Brochure design & production
The brief
Forté Private Aviation reached out to us for branding support and to provide a differentiated toolkit to ‘set out of the stall’ across all channels with clarity for their new Dubai-based jet charter and leasing start up. From the outset, there was to be a crafted, detailed feel to the design, and a nod to the region’s architecture and decorative arts. Our work was to also include the brand messaging and copywriting, as well as designing a new brochure-style website and printed marketing collateral.
The approach
Our designers adopted a racing green and metallic copper palette to give a trusted, quality, high-end and high-performance look and feel. A brand pattern, inspired by the tiling of many of the regions’ buildings, provided a detailed framework and was used across both digital and offline materials. The A5 12pp landscape corporate brochure further emphasised the pattern with spot UV on the outer cover and the copper elements detailed in the staples and foil.
The outcome
The strapline ‘Aircrafted by hand’ was developed to underpin the approach of the team and create a point of difference. The brand toolkit had minimal elements – giving the brand flexibility and content the space to breathe. The brand, brochure and site had a consistent relaxed feel throughout – sophisticated, understated and inviting.
The reaction
“Simply awesome. The new Forté Private Aviation brand looks fantastic. Really loving the incredible hard work and detail that’s got us this far.”
James Foster
COO Forté Private Aviation
