Design Inc is proud to be the creative branding agency behind the new brand for freight specialist Circle Express. In fact this is not a new brand at all but rather a creative and strategic brand evolution of the existing and well-known brand marque which, in our opinion, possessed too much brand equity for it to be totally replaced.
Not only was the original brand already very well respected and recognised but the company also has a lot of existing, costly branded assets, such as hundreds of vehicle liveries, uniforms, signage as well as printed collateral pieces still using this logo.
Freight sector website design
Circle Express is a leading logistics company within the UK, specialising in next day and same-day delivery of heavy, awkward, fragile, dangerous and time-sensitive consignments within the UK.
Following a company-wide brand evolution, which would bring it more in line with its parent company, attention turned to digital comms and a new freight sector website was required that would help both attract and promote such specialist requests.
Our initial approach was to get under the skin on the types of these requests. Understanding the varying types of hazardous, fragile, etc consignments would enable us to drill down our focus on specific keyword research so that we could create a site that was highly optimised for all special requests.
Introducing ‘the challenge’
Our solution for the website was bold. To promote the company as a specialist problem solver across all industry sectors. Here, through the website, the company would challenge the client – ‘tell us your specialist requirement and we’ll show you how we would meet that challenge”
This freight sector website design was created to be colourful engaging site and, of course, fully responsive.
The Circle Express website was built on the WordPress platform with a fully comprehensive content management system, a full organic SEO campaign and hosted securely on the Design Inc cluster servers.