Design Inc provided exhibition stand design in support of BancTec’s ‘larger than usual’ presence at he the Cloud Computing Show at Earls Court Olympia. In the past BancTec’s stands had been of the pop-up or modular variety and the messaging was very much product focused. Historically this means hardware on the stand at these outings. Our approach to this brief was to adopt a more interior design based solution in the building of a BancTec coffee shop. This projected a change in two ways: firstly it repositioned the company in the UK marketplace as a major player, and secondly the understated personality and consultative approach of a services and solution provider rather than product seller.
Design Inc designed and built this stand and provided the all the logistics, hospitality, supporting literature and AV hire/presentation content. Looking at (clouds)! from both sides now, you notice the differences in the stand wall finishes and graphics were used to different effect. One side – facing the aisle was designed with a strong and challenging corporate message ‘The other side of BancTec’ has an assortment of randon geometric niche windows allowing a through-view to the BancTec red branded coffee shop comfort, barista and best beans at the show. Truly ‘clouds in your coffee’. A tongue in cheek reference to Carly Simon’s You’re so vain.
For more information on our exhibition stand design & build services please contact Frank@designinc.co.uk