The Air Charter Association (ACA)

The Air Charter Association (ACA)

Back to Portfolio

Our work included:

Project scope

Marketing
Branding
Advertising
Website
Comms
Experiential

Back to Portfolio
Full logo and wordmark for The Air Charter Association displayed on a white background.
Typography-led brand message reading “The global air charter network” on a white background.

The brief

To mark BACA’s 70th Anniversary, a name change and complete rebrand was planned. The organisation was modernising and making a break from the historical links with the Baltic Exchange to become known as simply The Air Charter Association (ACA). The brief required that the new logo design be modern, accessible and at the same time reflect the identity of a global, trusted and established organisation – underpinning the role of The Air Charter Association in promoting governance within the sector. Having previously supported ACA for other marketing and comms collateral pieces, we were delighted to be able to support this project too.

Laptop mockup displaying The Air Charter Association website homepage showcasing the air charter industry.
Website content section explaining the benefits of air charter with supporting imagery and statistics.
Custom icon set illustrating training, standards, advocacy, events and industry support services.

The approach

Following the creative development process and minor iterations, the preferred new identity design quickly emerged. The route selected is a visual play on a tick of approval and a stylised aircraft silhouette – underpinning the role of The Air Charter Association in promoting governance within the business aviation sector.

The new association brand was unveiled at the 70th birthday party and well received across all stakeholder groups. To complement the new brand identity, we also supported ACA with the design and build of their new website, – which now better showcases The Air Charter Association’s key global role.

Website news section layout for The Air Charter Association featuring industry updates and editorial content.
Mobile screens displaying The Air Charter Association events listings and event detail pages.
Mobile page encouraging users to join The Air Charter Association with clear calls to action.
Industry panel discussion hosted by The Air Charter Association at a professional aviation event.

The outcome

Looking at the execution of the branding work in the digital realm, the overall new website UX is more dynamic and engaging. More like that of a best practice ‘mobile first’ site by a commercial charter or management company rather than a typical trade association. The imagery has been dramatically upgraded, and the new design shows the new brand style perfectly. Furthermore, with back-office integration with aspects such as the CRM software and member database, the site provides the organisation with much more flexibility than ever before.

Printed brochure cover for The Air Charter Association promoting 70 years of supporting air charter professionals.
Roll‑up banner design for The Air Charter Association featuring aviation imagery and key services.
Awards presentation moment at a formal Air Charter Association industry event.

The reaction

“Design Inc have created for us a very strong, and instantly recognisable new identity, wider brand assets and a modern-looking website fitting for the leading worldwide trade association for aircraft charter.”
COO The Air Charter Association

Get in touch

Design Inc is a full-service marketing agency specialising in strategic creative communications.

DESIGN | BRANDING | ADVERTISING | PRINT
DIGITAL MARKETING | WEB | EXPERIENTIAL