Website speed is becoming more and more important in web builds. Users are increasingly impatient. They want everything immediately and the longer a web page loads, the less loyalty the user will give to the site. Not surprisingly, Google uses website speed as a ranking signal in their algorithms and is one of the factors that determine where your website shows up in the search results.
Web designers will know that, when approaching any web build project, the very first step is to fully understand the true requirements of the client. This means getting under the skin of their business, recognising how the website fits into their business model and establishing the priorities of the project. And, in the case of Varooma, who came to Design Inc for a major rebuild of their website, their top priority, above all else, was web speed.
More importantly, with page load speed being one of Google’s ranking factors, it was crucial for Varooma to be one step ahead of the competitors in this niche market sector.