Many people often ask this, so what role does an Artworker play in a design agency?
An Artworker basically takes the creative design concepts from the designer, tidies them up or reworks the design to create an entire document, fixing colours, typography, consistencies, etc and making the file print ready. A good eye for detail and technical knowledge of Macs, servers and design and office software is essential in order to produce and provide a consistent level of work across a variety of platforms from advertising and corporate literature to exhibition stands and direct mail. Occasionally an Artworker may also be required to produce necessary mock ups and design visuals.
As well as understanding design for print, an Artworker also works cross-platform to provide design and graphics for websites, e-marketing and other digital media.
The role of the Artworker is an extremely varied one.
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