Medical communications campaigns
23rd July 2015
Starkstrom came to us to prescribe a creative solution for their medical communications campaigns. As designers and manufacturers of critical care equipment, historically most of their advertising had been very tactical, product-led and pragmatic. We proposed using the major brand asset of the stand-out yellow in a completely full-on and unadulterated way. The medical equipment market is a world of blue and white!
The vibrant was teamed with a strategic message and strong metaphor. These arresting adverts are designed to stop the reader in their tracks and would include a tipped-in actual hand wash sachet(safe hands), battery (long life) and 3D glasses.(2020 vision).
The result: A refreshing take on a medical communications campaign. Qualitative market research has already shown that these adverts are both striking and memorable.
View our healthcare marketing portfolio
To discuss how we can make your brand standout please call one of our medical communications specialists on 01784 410380
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