Integrating websites with online video platforms.

Integrating websites with online video platforms.

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More and more, we are getting requests to integrate websites with online video platforms such as GoToWebinar or Zoom.

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Design Inc is now part of Moore-Wilson – a specialist digital agency known for delivering large &/or complex websites and digital marketing solutions. Our specialist knowledge enables us to integrate high-performance applications & software.

More and more, we are getting requests to integrate websites with online video platforms such as GoToWebinar or Zoom, for example. These platforms offer the end user seamless access to virtual events, online meetings, webinars or CPD training directly from the client’s website interface. These integrations can significantly streamline the process for both event organisers and participants, enhancing user experience and maximising engagement. This is often an added service offered by membership organisations to their members and as such, it can become a big key selling point for paid membership. 

Technically, the online video platforms work by integrating the website via an API. And through this, it is possible to implement features such as event listings, registration forms, authentication as well as data synchronisation to ensure seamless integration and functionality. And, of course, this integration eliminates the need for users to navigate away from the website. 

Furthermore, integrating websites with GoToWebinar and Zoom can enable training companies and organisations to track participant engagement and gather valuable insights through analytics tools. For example, by analysing attendee behaviour, such as registration rates, attendance duration and interaction levels, organisers can refine their webinar strategies and improve future events.

Moore-Wilson were recently selected to rebuild the website and membership platform for 2020 Innovation, a forward-looking and innovative training company supporting accountants, tax professionals and book keepers. The organisation now supports over 1,000 member firms through an extensive training programme, including technical webinars, practice development guidance and business advice. In addition, they also run practice forums, roadshows and conferences, all designed to boost the success of their members. 
As the organisation offers many live and on-demand webinars, best in class CPD training and other online forums, they required a seamless integration with Zoom. A request, we were happy to deliver. You can read Moore-Wilson’s case study here.

Another example is leading law firm Stone King, a company particularly strong in offering clients advice and training within the Educational sector. They approached us looking to integrate a leading online course platform into their website. Their members can now access both free and paid-for training courses via their website.

Integration is the new standard for adding video platforms to your website because it’s better for everyone. Uploading is better for content managers, embedding is better for viewers, thus integrating gives both groups what they want. Should you wish to discuss your own requirements for integrating online video platforms into your own site, do not hesitate to contact us.

FOUR CORE BENEFITS FOR INTEGRATING ONLINE VIDEO PLATFORMS
1. Storage of online video recordings
Securely store, manage, and categorise your video content in a structured manner, making it easy to locate and access specific videos when required. 

2. Content security
Ensure confidential and sensitive information is protected with secure asset protection. Be able to manage with whom the information can be shared.

3. Analytics
You have the ability to directly track participant engagement and gather valuable insights through various analytics tools.

4. Brand consistency
Integrating online video platforms can give you more control over the user experience when viewing your video content. By customising the video player into your corporate brand style you can ensure a consistent brand experience across all online video interactions.