Home Care Marketing

Home Care Marketing

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As we put the finishing touches to the artwork for an exhibition stand at yet another care exhibition – this time for a client exhibiting at the Health Plus Care show at ExCel London – we can take time to…

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homecare marketing main image

As we put the finishing touches to the artwork for an exhibition stand at yet another care exhibition – this time for a client exhibiting at the Health Plus Care show at ExCel London – we can take time to look back over the past couple of years and feel very proud of our work within the care sector and especially the home care sector within which we have seen a lot of new business and interesting projects pass through the studio.

As a sector-neutral agency, Design Inc support clients across all industries with design & marketing services and it is interesting that the care sector has become an industry in which we are seeing most growth.

From smaller domiciliary care agencies through to multi-national medical equipment manufacturers, our team is here to help our clients achieve the most from their marketing activity

Click on the image to see our latest mailer

And, in the arena of home care marketing, our solutions are typically called upon for one of four main reasons:
1. Promotion: to create on- & off-line marketing collateral which helps a company promote their services & solutions in order to attract new clients.
2. Recruitment: to advertise the company’s vacancies & values in order to attract new staff members into the team.
3. Retention: to establish staff & client engagement activities to ensure the staff members & customers constantly feel valued, engaged & informed.
4. Documentation: to ensure all necessary internal documentation is in place and on brand.

In a competitive sector, such as home care, we feel it is crucial that all companies, large or small, have access to home care marketing support as and when they need it. And that is where Design Inc comes in – being on hand at all times to support with the full range of marketing capabilities and industry insight.

Many of our corporate clients already have their own marketing department and rely upon us to deliver their marketing collateral & communications, including: websites, advertising campaigns, brochures, direct mail, exhibitions, etc.
Others rely upon ourselves to help establish & deliver a marketing plan for them, ensuring it focused on the real goals of the company, whether this be growth, staffing, onboarding, etc.

Of course, some of our clients are start ups and they require a marketing ‘package’ which delivers the essential marketing items to help their business run efficiently. Initially this may be the creation of a brand & stationery and then moving onto promotional literature, websites and advertising.

We are aware however, that for many smaller home care providers, the thought of marketing can be daunting and our home care marketing team are here to provide them with the marketing materials and solutions that focus on:

Audience: establishing your target audience – who / where / what?
Profile: ensuring you have a credible & consistent brand image
Differentiation: setting yourself apart from the competition
Impact: designing marketing collateral & messaging that gains attention
Delivery: getting your message in front of the audience

Design Inc have a lot of experience of working with a number of healthcare and social care providers and, if you would like to discuss your home care marketing requirements with one of our team, please contact us now on +44 (0)1784 410380 or by email. We would love to hear from you.

View our Healthcare Portfolio