The manufacturer of high-performance electric motors for vehicle power trains came to Design Inc to provide an identity for a series of internal communication events – to be known as Let’s Torque. The name of course being a play on talk and referring to the torque of an electric motor.

Helix was under going a period of change in terms of ownership and senior management at the time and the Let’s torque initiative was to provide a forum for two way exchange of information, FAQs and discussion around the impending changes and their ramifications.

Let’s Torque itself is a memorable and inclusive name for this Helix initiative – so a lightness of touch was required so the solution complemented and not overstated the point. The discussion forums were to be informal and not seen as top-down briefings

The chosen design is based on the use of an inverted comma, as used grammatically to denote speech. The form takes on a whimsical look bringing an engaging and flexible design asset that can be used to a range of Let’s Torque related comms and promotional items.

The combination of the Helix colour palette, the comma-based device and the verbal pun make for an effective solution pitched at just the right angle help take all levels of Helix stakeholders along an engaged and informed journey of corporate change.