Farnborough Airport Rebranding Implementation

Farnborough Airport Rebranding Implementation

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For architectural calm, and a sense of space, Farnborough Airport truly takes some beating. The airport’s acquisition from TAG Group by Macquarie Infrastructure at the end of 2019 last year represents the beginning of a new era...

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As a business aviation rebranding agency, we were provided with an opportunity to rebrand and create a new corporate image and range of communications for London’s multi award-winning Business Aviation FBO.

As a leading aviation marketing agency, we’ve proudly supported our long term client Farnborough Airport in the implementation of the rebranding across a wide range of online/offline brand and communication assets, digital channels and of course the website & app.

The new logo has inspired the thinking behind the chosen new 2020 advertising campaign we created. This has now been rolled out across a range of digital and print media. The ‘Ahead of the Curve’ concept, which aligns with the new logotype device, develops the illustrative assets inspired by the now iconic and often imitated architecture.

Throughout the lead-up to the rebranding launch there was much planning and preparation work required to ensure that the new identity, and our new advertising campaign going live, did not compromise each other. Also, the planning included the prioritisation and transition for the entire range of online and offline marketing communications and channels, including the website and app (both Apple & Android versions).

For users of the multiple award winning Business Aviation Airport there was a seamless transition. Whether you’re a passenger passing through this unique terminal, pilot/crew in transit, or one of those people privileged enough to make Farnborough Airport their permanent place of work, the facilities and services remain exemplary.

We get the distinct feeling London’s only dedicated and purpose-built business aviation FBO is not about to rest on its laurels, and we look forward to supporting the airport as it moves into its next stage of development.

Design Inc is the UK’s leading business aviation rebranding agency.

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