Differentiating Yourself in a Growing Market
14th July 2009
Design Inc were present at Offshore Europe in Aberdeen last week. This is a very large & busy exhibition for the oil & gas industry and we travelled there to meet up with a number of current and potential clients and have a chat about their future marketing plans.
Whilst there, we spent some time walking around the exhibition halls and looking at the marketing collateral (brochures, newsletters, exhibition graphics) of the exhibitors, and it was here we found something very interesting.
The companies providing products into the industry could be divided into two camps:
- Those whose marketing focused solely on the product, with lots of images & samples of the product on their stand, and
- Those whose marketing focused on the profile of the company as a whole and who were pushing their company as a brand in itself.
More interesting still when we asked them how they were doing commercially within the market. Guess which ones were more positive? That’s right, the companies who looked further than just the engineering of their product and who were pushing their name and differentiating themselves from the rest!
Visions – an iconic view
Visions the leading outside broadcast production company recently celebrated 25 years on the outside by hosting a party at the London Assembly building. On a night hotter than July clients and employees enjoyed an al …
A unique and personal gallery
After a very productive creative meeting here at Design Inc, PostSecret was mentioned as a possible source of inspiration. We often use the web as a place to expand our creativity, so with this in …