Differentiating Yourself in a Growing Market

Business as usual

During this period of lockdown, Design Inc are continuing to work 5 days a week and all the team are set up to work on creative & digital projects from home providing the same high levels of service and quality as ever.

If you have a creative, digital or marketing project that you would like to discuss, please contact us on: 01784 410380
However, should you wish to contact a Director directly, please use the following:

Frank Norman
07903 419706
frank.norman@designinc.co.uk

Daniel Gilbert
07976 432173
daniel.gilbert@designinc.co.uk

Differentiating Yourself in a Growing Market

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Design Inc were present at Offshore Europe in Aberdeen last week. This is a very large & busy exhibition for the oil & gas industry and we travelled there to meet up with a number of current and potential clients…

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Design Inc were present at Offshore Europe in Aberdeen last week. This is a very large & busy exhibition for the oil & gas industry and we travelled there to meet up with a number of current and potential clients and have a chat about their future marketing plans.

Whilst there, we spent some time walking around the exhibition halls and looking at the marketing collateral (brochures, newsletters, exhibition graphics) of the exhibitors, and it was here we found something very interesting.

The companies providing products into the industry could be divided into two camps:

  1. Those whose marketing focused solely on the product, with lots of images & samples of the product on their stand, and
  2. Those whose marketing focused on the profile of the company as a whole and who were pushing their company as a brand in itself.

More interesting still when we asked them how they were doing commercially within the market. Guess which ones were more positive? That’s right, the companies who looked further than just the engineering of their product and who were pushing their name and differentiating themselves from the rest!