14th October 2009
It’s that time of year again, the nights are drawing in and a marketer’s thoughts turn to the festive season, entertaining, parties, glamour and of course calendars.
- How can my brand be front of mind for all my clients 365 days a year without spamming them daily?
- How can I thank my clients for their loyalty over the last 12 months and be politically correct about it?
- How can I position an advert for my business proposition in front of my client for 52 weeks for a single media spend?
A creative bespoke branded calendar is your answer to all of the above.
A bespoke branded calendar design is the sign of a secure and robust business. It can engage your client on a number of levels from practical to aesthetic. It can provide a metaphor for your provision of a time sensitive or continuous joined-up service. It can reference historical or future significant dates for your business or include industry specific useful reference information.
An effective corporate calendar can have an Interactive element, it could link to an online time released CRM mechanism such as monthly updates or offers. It can be the opportunity to take a sideways look at a brand. A vehicle to deliver your proposition in a different way.
It will be perceived as a tailored, high value gift for clients, associates, partners & employees. Desktop, wall hanging or planner formats can all be effective brand ambassadors – your contact on the inside! A Trojan horse!
2010 a new decade – make it a year of 365 todays.
With your permission – we enter all our personally designed calendars for the Business Calendar Awards.
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