The branding process: ‘The Incorporated Brand’

The branding process: ‘The Incorporated Brand’

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Introducing a quick overview of the branding process. ‘The Incorporated Brand’ is our easy to use guide regarding the branding process. This straight-forward document highlights a 6-step approach to creating your brand and adding brand value. It’s based on this…

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Introducing a quick overview of the branding process.

‘The Incorporated Brand’ is our easy to use guide regarding the branding process. This straight-forward document highlights a 6-step approach to creating your brand and adding brand value. It’s based on this alliterative list of processes stages.

Investigation
Share and review business plan and marketing plan. Gain full understanding of where the business is going in the next 5 years
Share any existing market intelligence and insights.
Review findings from any other market or client research including internal interviews and reviews from other group companies
Gain understanding of any mandatories or marketing limitations in place through company internal politics, e.g. levels of self administration or historical identity that must remain in place.
Match objectives with strategic branding recommendations write and agree creative brief.

Insight
Agree the brand platform
Develop corporate and marketing messages.
Develop proposition and positioning.
Define and optimise integrated channels.
Identify any ‘quick wins’.
Write schedule.

Inspiration
Defining the brand
Making the brand a critical business tool to build more meaningful relationships internally and externally.
Turning the brand into an action plan that ensures it is central to everything.
Living the brand & help every employee to become an ambassador for the brand.

Imagination
Is your brand where you want it to be?
If not, the difference between where it is and where you want to be is the brand gap.
Forward looking brands will always demonstrate brand gap.

Integration
Our core business as a creative marketing company is providing full-service solutions to our clients. The best bit about incorporating all disciplines is that it makes life much more interesting.
At Design Incorporated our hard-working specialists are busy creating campaigns for all kinds of media through all sorts of channels. All of these are bound together by one thing. We think incorporated.

Implementation
At Design Inc, upon commencement, all projects are allocated a core team. A nominated, single point of contact Project Director will be accountable for the smooth running of the project.
A client contact will be nominated for content – copy, imagery and translations, approval of proofs, server administration and URLs and invoicing.
service level agreement (SLA) can be provided Regular project status reports will be raised Regular conference calls will be set up.
Proofs will be provided at each stage of the creative process.

Since our inception back in 1997, Design Inc has been very busy with branding projects. Many of our clients have benefitted from our incorporated brand’ approach. This meant that we not only supported them through the branding process but we then continued to help them take the brand to market, incorporating marketing campaigns and relevant digital tools to move their business forward. Branding and beyond, you might say.

Click here to download The Incorporated brand pdf. We’d love your feedback – please have a look and get in touch.

To browse our portfolio including more examples of incorporated brand development click here.

To discuss how our approach to the incorporated brand can support your business plans please contact our Business Development Director Frank Norman