Design Inc Royal Opera House advertising campaign performs at MIMAs
We are pleased to announce that our daytime events advertising campaign for the Royal Opera House has won the Silver Award in the Best Digital Campaign category in the 2013 Meeting Industry Marketing Awards (MIMAs). The announcement and presentation was made at the Awards Dinner at the Novotel in Hammersmith.
We would like to put on record a big thank you to the Royal Opera House venue marketing team for awarding us this major project. And, of course, another big thank you to the judging panel. Whilst this is a very special award for us, we are proud to have a track record of MIMA wins in 2011 and 2012 for our work with long-term venue clients, One Great George Street and Victory Services Club. Our winning association with Royal Opera House this year continues that run.
The creative brief was to create a conceptual and meaningful integrated advertising campaign aimed at venue bookers for daytime events at Royal Opera House. Not only did we deliver a truly unique and inspiring campaign but, more importantly, the campaign was immediately successful, generating increased enquiry and booking numbers.
Design Inc wins Silver Design Agency Award from Brands of the World
Design Inc has been awarded Silver in the coveted Brands of The World Awards for creating a new logo for Private Jet Charter Brokerage, Crown Jets. The brand was created by Creative Director, Paul Munday. According to Paul, ‘It is always the icing on the cake to be recognised by your peers – and in this case on the international agency stage’. Paul continues, ‘the brand combines a curved horizon with a stylised crown and instantly positions Crown Jets at the boutique end of the jet charter business.
At the recent Aviation Supper Club event held at The Aviator Hotel in TAG Farnborough Airport, Crown Jets founder and MD Jodie Packham was heard to comment that her new logo and branded website was continuing to completely support her business proposition of providing the highest levels of individual and personal client service.
Design Inc wins commendation in National Calendar Awards
On 12th January 201 0we attended the National Calendar Awards at Stationers’ Hall, London. The calendar we had designed and created for engineering company NOV ASEP Elmar had been entered into the Pictorial Bespoke Calendar category. The calendar, entitled A Toy Story was inspired by the toys that their engineers first played with as children. A Toy Story was specially selected for display and commendation for ‘possessing a strong creative flair’.
Design Inc help two Meeting Industry Marketing Awards (MIMA) Winners
Design Inc would like to add our congratulations to our two MIMA award winning clients, the marketing teams at One Great George Street for the Gold Meetings Industry Marketing Award for the ‘Best Direct Marketing Campaign’ and Victory Services Club (VSC) for the Bronze ‘Best Brochure’ Meeting Industry Marketing Award.
Reviewing One Great George Street’s winning campaign, the MIMA judging panel commended the winning combination of campaign strategy, research, insight, commercial hire package tailoring, creative execution, use of data, response handling and follow-up mechanisms as all contributing to the overall success of the campaign.
This campaign, aimed at government departments, featured a targeted eShot, used in conjunction with a printed mailpiece and a print advertisement. According to Wendy Greenhalgh, Director of Sales & Marketing at One Great George Street and Board Director of the Westminster Collection (pictured with her team). ‘One Great George Street is very appreciative of the expert help received from their loyal business partners Design Incorporated in the provision of award winning venue marketing support’.
Venue marketing is just one of the campaign areas that Design Incorporated has been working for with our other MIMA award winning client Victory Services Club. In addition to the Bronze MIMA Award for Best brochure, designed by us for corporate hire of the VSC, we have been supporting membership marketing with recruitment drives that have outstripped the performance of any previous initiatives. The ‘Reunite’ at the VSC print and email advertising campaign for Army, Navy and Air Force veterans being particularly effective this year.