Incorporating the elements of an effective website | Back

You can direct users to your site by advertising in 3rd party digital media, such as online directories or magazines and also forming reciprocal partnership links. Banner adverts, unlike printed advertising, can give you accurate performance statistics – they can tell you exactly how many visitors you are receiving, therefore close monitoring and some fine-tuning of sizes, rotation of marketing messages and website selection is critical to formulate the most effective format. Connecting the right message with the right audience is key.

As well as advertising, there are other online methods you can use to get your product and service message out there as many are free and done correctly (innovatively) can reward with astonishing returns on investment.

The regular use of social networking sites including Twitter, Facebook and LinkedIn spread and increase the use of your keywords and phrases and raises your profile. If your budget allows – creation of a viral or corporate presentation on YouTube will educate, entertain and attract further hits to your site.

The addition of a regularly updated blog and/or news will bring together all of these elements and cross-fertilise your search phrase rich content.

The use of some or all of these methods will offer a compounding effect towards a positive and connected company.

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