Experiential marketing campaigns increasingly ignite the creative spark from which both the digital and more traditional offline media take their cues.
Event or experiential campaigns and marketing concepts can manifest in many ways: from sampling and product launch based roadshows to viral or integrated experiential campaigns where online and PR activities are used in combination. We’re excited about the advantages of experiential marketing, which makes for successful events or experiential campaigns and delighted clients.
The experiential campaign may be initiated by a brief, such as; change management or internal communications, running a series of channel trade shows, participation in large scale sector exhibitions, attendance or sponsorship of best practice conferences, product or business launches, client hospitality, celebrations and parties. Through our extensive experience and sector know-how, we achieve the best results by guiding you through every element of your event or experiential communications.
We can help you to connect and interact with your audience face to face. Either in the flesh or online through webinars. Our events work includes optimising clients’ attendance at exhibitions or trade shows with integrated support campaigns. Devising and producing business development seminars and product marketing or education roadshows. We also provide associated multimedia, badging systems, data, travel services and storage.
Branded environments bring your brand to life in a way that onscreen or printed communications never can. The experiential brand can surround users. They can touch it, hear it and smell it. Our expertise includes 3D design for branded exhibition pavilion architecture and bespoke build stands, display graphics, staging for events and associated logistics.
For more information on experiential campaigns please speak to one of our client services team.