Our marketers and creatives will develop a direct marketing strategy and single-minded proposition for your campaign that is most relevant and gains maximum response.
Working closely with your marketing and sales teams we will align your direct marketing strategy completely with their activity. To optimise direct marketing advantage we recommend combining the three key components: mail, telephone and email.
Whether the direct mail campaign is awareness, tactical, acquisition or retention, it is crucial that the design of your leaflets, flyers and postcards give the right message to the right person at the right time. Always based on the single-minded proposition we will create, design and implement a highly effective direct mail campaign that maximises response rates.
Of course we can create dynamic mailers and write engaging letters and eshots. Plus we often run telemarketing campaigns for our clients. However we always suggest combining all three media for best results, using all three communications tools: online through email, by phone and receiving mailers through the post.
A direct mail design mechanic may include interactive elements such as incentivised response devices for data capture and the use of enticing formats and tactile materials. We can also specify, source and cleanse data to ensure your direct mail is delivered to the right customers or prospects without wastage.
We offer the full range of litho and digital print management services to ensure your direct mail perfectly meets your quality, speed and cost requirements. This also includes personalised printing so that your direct mail can be even more targeted. Our fulfilment team has years of experience from the supply of specialised envelopes to the dispatch and delivery of hundreds of thousands of direct mail items worldwide.
Segmented customer or prospect data that you have captured can be used to distribute appropriate and targeted messages. All the while the responses provide additional direct marketing advantage by giving you further user profile information and market insights. All ensuring maximum user engagement with the highest possible level of response and ROI.
Whether you are a B2B or B2C online retailer and want to promote your products, or you’re a professional services supplier, the process of data gathering can be time consuming, but once the right mechanisms are in place, sending relevant ecommunications and enewsletters to all your clients and prospects will be fast, cost effective and rewarding.
For more information on direct marketing strategy please speak to one of our client services team.