Victory Services Club
Back to Portfolio‘Supersize’
Victory Services Club (VSC) is the only London-based military to offer membership solely to Service and ex-Service personnel and their families. The venue offers spaces for private events as well as for accommodation.
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Private venue marketing
When it comes to public and private venue marketing, Design Inc lead the way.
Our relationship with the Victory Services Club began way back in 2011, with a winning creative pitch that included both their ‘Club for Life’ and ‘Reunite at the VSC’ – two campaigns that were immediately adopted and are still running many years and executions later.
For this latest ad campaign, they were looking to create additional awareness amongst the ex-service personnel and to increase both footfall and membership numbers.
The creative difference
Our solution was to create a series of adverts that was able to promote the fact that the VSC offered so much more than you would expect. Meals, a bar, accommodation, business lounges…
The creative was a campaign called ‘Supersize’ – this featured a series of adverts showcasing military personnel experiencing the ‘supersized’ food & drinks, rooms, etc.
This included images of soldiers jumping out of a helicopter to scale down a pint of beer, their children clambering over a dessert, a couple resting on a pillow.
Get in touch
Design Inc is a full service creative agency based in Surrey, UK. To discuss your own requirements, please contact us now.
