Incorporating the elements of an effective website | Back
Business proposition
Researched, appropriate and compelling proposition
You have already considered the commercial value of your product or service and how you will reach that market. Now, consider exactly who you want to use the website. You can then base the purpose and experience of the website around what will resonate with that user group, whether it be sales and lead generation focused or an integrated ecommerce purchasing process.
What are you going to say to your users, what do you do, how do you do it, who else have you done it for, who in your company is going to do the work?
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