Logo and Branding Design
Logo and branding design goes beyond the surface graphics. A brand is the personality of a product, company or institution. Everything from the name, the logo design, the colours and the tone of voice all form part of a brand identity. How a brand behaves, its employees and its mythology are all assets with commercial value.
Users connect with brands with head and heart and the most memorable brands usually combine a logo and branding design with a strong appeal to both. Successful brands are usually well differentiated. Others may follow you may not like it - if you do, that' great! - But if you remember it - for whatever reason - then it has worked.
The Design Incorporated logo and branding design portfolio includes the subtle and evolutionary development of existing brands for new audiences and new media. As well as naming and conceptual birth of new brands and the extension and articulation of brands into new markets and territories. We can help you define or redefine your company values, perception and personality.
The need to rebrand can come about for a variety of reasons, the design may have simple become tired or outdated, the company may have merged or restructured and the business may have changed in its nature to such an extent that the existing logo and branding design simply do not reflect the current or future commercial proposition.
Working from an outline brief and your guidance for the ownership of the new brand by internal and stakeholder groups, we will provide creative concepts for logo and branding design that will connect your with your customers and employees. We will develop a unique and distinctive creative solution that keeps you ahead of your competitors.
Once defined, we will produce logo and branding design guidelines to ensure consistency across all elements: starting with stationery, signage, as well as both online and offline brand communications.
For an initial chat about your company or products corporate identity, branding design challenges and future development plans please call us now on 01784 410380 (Staines, Middlesex) or email branding@designinc.co.uk.
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