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Whether your business is actually based online or simply marketed online, an effective website is your most important brand and communications asset. There are many elements to the location, design, development and population and promotion of your site. All of which present both opportunities and threats. Opportunities that is, to get it very right, and the real threat of getting it very wrong. The question is whether your current website ticks all the boxes.

To help us answer this question we have developed the Design Inc Web Audit; an independent and comprehensive check up on the performance of a company's website and reviewing it within 12 main categories including Search, Marketing, Technical and User Experience. The results of the Web Audit and insights gained from their interpretation are used by many of our clients to prioritise areas for development when authoring a brief for their new website.

To find out what we feel are the most effective elements of a good, working website, click on the 12 'apps' opposite. These act as a quick guide to getting it right first time. After all, a great website demands a lot more than good looks alone.

See our work for yourself. Our website portfolio shows a diverse range of recent project types built for clients across a range of industry sectors.