Incorporating the elements of an effective website | Back

When developing a corporate identity online for the digital space it must be remembered that when a user visits a website, it should be clear to them that they arrived at the right place. The site needs to be badged, it should also be innovative, differentiated or set apart by the way in which incorporates your brand imagery and design element. The basic look and feel for a site can be thought of as the digital fingerprint on the web. The concept, the style and the message will all be key elements of digital brand. Most successful enterprises have a strong online personality.

Each visit to the website should reaffirm the brand, developing a corporate identity online that permeates each individual page within the site and is kept on-brand. Whilst a user is within the confines of the website, the branding should remain strong and visible. Individual web pages will of course vary in content and intent, but the principal corporate brand identity must be present and consistent website-wide.

Developing a corporate identity for online brands should always consider the full potential of the internet. As well as the considered use of digital fonts, logotypes and marks to support the messaging. The perspective and depth, backgrounds, lighting, shading and even animation possible within the digital context should be explored and used to make the online brand dynamic and memorable where appropriate for the business proposition.

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