Many people often ask this, so what role does an Artworker play in a design agency?
An Artworker basically takes the creative design concepts from the designer, tidies them up or reworks the design to create an entire document, fixing colours, typography, consistencies, etc and making the file print ready. A good eye for detail and technical knowledge of Macs, servers and design and office software is essential in order to produce and provide a consistent level of work across a variety of platforms from advertising and corporate literature to exhibition stands and direct mail. Occasionally an Artworker may also be required to produce necessary mock ups and design visuals.
As well as understanding design for print, an Artworker also works cross-platform to provide design and graphics for websites, e-marketing and other digital media.
The role of the Artworker is an extremely varied one.
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As an artworker I agree with that final comment. “The role of an artworker is an extremely varied one”. Too true. You will be suprised how you progress from an artworker just flowing in text to suddenly be creating artwork from concept sketches and scamps.! Suddenly your’e a Creative Artworker. Still its a varied discipline that I enjoy day in and day out. Freelance only though!!
I also agree with these comments, I have been an artworker for over 20 years and my clients still say “I didn’t know you could do that!’ A good artworker is a jack of all trades and master of quite a few. Now freelancing with the sharks in the sea, again I am called upon to do many different tasks across a very wide spectrum of media.
I cant actually recall when I started to be an artworker, I just sort of evolved into the role by picking up different skills along the way. I do feel that perception of the role has diminished somewhat over the years, I’m sure you’ve all come across people and organisations who think they don’t need an artworker until that file doesn’t repro properly or the client goes ape at the artwork quality when they see the printed item.
I still enjoy my job and revel in the diversity of it.