Today’s special buildings need special glass. Sharda Architectural Glass are the industry specialists who manufacture this glass and work in partnership to deliver specialist glass solutions globally.

Design Inc are proud of our relationship with Sharda and are pleased to have conceived, planned and built a regenerated online presence for them. Being an integrated agency, we started working with Sharda last year when we created a series of printed direct mail campaigns, including their innovative & award-winning, Inspired-Desired! mailers. Following on from the success of these campaigns, Design Inc were asked to look at a major overhaul of the brand to take the company forward for its next stage of evolution.

And this is where the ‘See the Bigger Picture’ campaign was conceived and developed, demonstrating both:

How Sharda’s architectural glass products and attention to detail enables the design and construction of amazing landmark projects worldwide.

And

How Sharda form larger partnerships with leading firms of architects, engineers, designers and construction businesses. Working as a project team component requires an integrated approach and flexible attitude as well as a deep understanding of the building design supply chain.

The branding components that were included in the repositioning were:

Identity and name: Evolving the outdated Sharda Glass identity and creation of a new descriptor “Architectural Glass’ to reflect the new positioning as partners to the major international players in the built environment sector.

Web Design: Web site interfaces, site architecture, imagery, typography information hierarchy and programming. Including lead capture devices. The homepage movie shows a series of striking glass building applications, representing the endless range of projects served by Sharda Glass. Each time zoomed out to reveal that the image is part of a bigger picture.

Content: The site map has been designed to cater for both the high level user looking for a strategic partner for a project or framework agreement or alternatively the project architect looking for a specific innovation in glass technology, technical information or application examples.

Quote from MD of Sharda Glass

“Design Inc have provided a truly integrated solution for us, the team combined an understanding of both the built environment sector and our need to achieve a website design that worked on several levels for us at this stage of our business evolution. We were again looking for the wow! factor from them, not just in design terms but also in the strategy of our message. The Bigger Picture concept does exactly that.”

If you are considering a forthcoming creative/marketing project, you may be interested in receiving Design Inc’s  Information Pack.

Troika is the name for a collection of three elements that once combined increase strength, stability and power. It is the power of three. And when three seasoned hospitality recruitment specialists came together to form a new, powerful recruitment company, the name ‘Troika’ was the natural choice.

To set their offer and brand apart, the three principals of Troika Recruitment created a brief that demanded a corporate website design that was very different from those of the established, larger, more general recruitment agencies.

Of course, in a heavily networked industry, ‘word on the street’ is all powerful, and it was this knowledge that inspired us to create a Banksy-inspired, graffiti streetscape that provides a truly interactive experience for the web visitor.

Sounds, tools and posters all provide exciting navigation around the site, with many hidden treasures to be found now, and many more being planned for the future. All in all it’s a website that punches above its weight for a start-up business and not just another brick in the wall.

According to Troika Director, Suzie Boyd, “the team at Design Inc took our brand aspirations & the vision we have for our boutique business and have created for us a online presence that is as unique as we are – we love it – and better still our clients love it.”

If you are considering a forthcoming creative/marketing project, you may be interested in receiving Design Inc’s  Information Pack.