You may have heard the term “FSC Accreditation/Certification” used by print companies previously but not fully understood it’s meaning and benefits to the environment, below is some information of the processes involved in trying to be a ‘green’ company.

The Forest Stewardship Council (FSC) is an independent, non-governmental, not-for-profit organisation established to promote the responsible management of the world’s forests. The FSC was established in 1993 as a response to concerns over global deforestation and is widely regarded as one of the most important initiatives of the last decade to promote responsible forest management worldwide.

FSC Accreditation is a certification system that provides an internationally recognised standard-setting, trademark assurance and accreditation services to companies, organisations, and communities interested in responsible forestry.

The FSC label provides a credible link between responsible production and consumption of forest products, enabling consumers and businesses to make purchasing decisions that benefit people and the environment as well as providing ongoing business value. See www.fsc.org for more information.

It is the case that recycled papers tend to cost slightly more than papers manufactured from non-sustainable sources, however the more demand that is created for earth-friendly papers and cleaner manufacturing processes, the greater the chance of reduced prices more swiftly. For companies wishing to print their corporate literature and collateral on FSC Accredited paper stocks, not only do the papers come with certification of where they have come from, but the actual wood used can be traced back to guarantee its authenticity (subject to request).

As well as an awareness that papers and boards need to be further sourced from sustainable forestry as an eco-friendly act to the environment, print processes have been given the green treatment too. Good print production houses are more frequently using waterless print production techniques as well as the reduction in usage of solvent based inks in favour of more natural organic-based inks too. Couple this along with non-solvent based varnishes and advancement in biodegradable plastic laminates, we can all help to ‘do our bit’.

Design Inc. is committed to eco-friendly print processes and paper manufacturing methods and we are doing everything we can to reduce our carbon footprint including the use of electronic artwork supply, PDF invoices and estimates and even car pooling when commuting to work and meetings.

Would you like to do a bit more to help the environment? all FSC certified papers need to be quoted specifically on estimates and invoices to guarantee their chain-of-integrity so if this is of special importance to you and your company, don’t forget to mention so when requesting prices.

If you are considering a forthcoming creative/marketing project, you may be interested in receiving Design Inc’s  Information Pack.

GSM or Grammes Per Square Metre is the measurement used when weighing paper sheet sizes. Although any weight of paper can be used for any printed item, there are generally a few unwritten guidelines we follow in order to make sure the finished product is suitable for its purpose.

For example, if you printed a business card onto a low-gsm paper it will feel flimsy and most probably give a negative view of your company. On the other hand you wouldn’t want to print an A2 poster onto a high-gsm paper stock either. It would certainly feel good quality but it wouldn’t be practical, the posters heavy weight would cost more in delivery and there is a greater chance of it falling down as well as being more bulky for transportation purposes.

Therefore there are general guidelines when printing these types of standard items, of course these are not set in stone and the application of paper weight to each item needs to be considered for every print project. Below are some standard print items and the gms weights used:

Corporate 24 page brochure – anything between 170gsm – 300gsm, an important point to remember is that the more pages printed onto a heavy stock increases the chances of the pages springing open and the brochure not laying flat.

Oversized A4 company literature folder – between 350gsm – 400gsm, folders are used to contain many different items whether datasheets, product sheets, note pads, invoices or proposals and as such need to be strong and study. A lightweight paper stock would simply fall apart under the stress.

Business cards – either 350gsm – 400gsm, business cards are generally your first introduction to a potential client and need to express your company and values suitably. To a customer, a flimsy lightweight business card, might be a reflection of your company and quality of your product or service.

A4 datasheet/insert sheet – between 170gsm – 250gsm, a datasheet promotes your company/products and can be presented within folders, presentation wallets or literature dispensers (possibly at an exhibition) and is generally of a medium-weight feel.

This is especially important when choosing specialist paper stocks. Due to the way papers are manufactured, the fibres in some paper stocks are not as compacted as they are in others, even though their sheet-weight may be the same, some papers will appear to be thicker than others. Whatever the printed item and whatever its purpose is, each project needs to be considered carefully and the correct paper stock decided upon. Paper samples are always available and if necessary mock-ups can also be supplied to get a real feel for the finished item.