Design Inc help two Meeting Industry Marketing Awards (MIMA) Winners

18th October 2011 by Darren Scurville

Design Inc would like to add our congratulations to our two MIMA award winning clients, the marketing teams at One Great George Street for the Gold Meetings Industry Marketing Award for the ‘Best Direct Marketing Campaign’ and Victory Services Club (VSC) for the Bronze ‘Best Brochure’ Meeting Industry Marketing Award.

These prestigious meeting industry marketing accolades were presented at last night’s MIMA Dinner at The Park Plaza Riverbank Hotel. For two of our clients to both be winners is the icing on the cake for us as we have been supporting these two leading Westminster Collection London venues with creative design this year.

Venue marketing is one of our areas of specialisation at Design Incorporated. With experienced venue marketing professionals in our team of consultants.

Reviewing One Great George Street’s winning campaign, the MIMA judging panel commended the winning combination of campaign strategy, research, insight, commercial hire package tailoring, creative execution, use of data, response handling and follow-up mechanisms as all contributing to the overall success of the campaign.

This campaign, aimed at government departments, featured a targeted eShot, used in conjunction with a printed mailpiece and a print advertisement. According to Wendy Greenhalgh, Director of Sales & Marketing at One Great George Street and Board Director of the Westminster Collection (pictured with her team). ‘One Great George Street is very appreciative of the expert help received from their loyal business partners Design Incorporated in the provision of award winning venue marketing support’.

Venue marketing is just one of the campaign areas that Design Incorporated has been working for with our other MIMA award winning client Victory Services Club. In addition to the Bronze MIMA Award for Best brochure, designed by us for corporate hire of the VSC, we have been supporting membership marketing with recruitment drives that have outstripped the performance of any previous initiatives. The ‘Reunite’ at the VSC print and email advertising campaign for Army, Navy and Air Force veterans being particularly effective this year.

For further information on our full range of Venue & Event Marketing support and design services please contact our Venue & Event Marketing specialist Darren Scurville on 01784 419380, darren@designinc.co.uk

 

Commercial Aviation & Aircraft Charter Association Golf Day 2011

10th October 2011 by Dan Gilbert

Golf – India November Charlie cleared for finals, over!

Design Incorporated were recently invited to compete in the Baltic Air Charter Association (BACA) Golf Challenge. BACA represents companies practicing within commercial aviation and aircraft charter.

Our MD Dan Gilbert made good use of the tailwind on the back nine and managed a perfect three-point landing at the 19th hole as part of the winning team. In the process, adding a piece of tasteful glassware to the Design Inc cabinet that now boasts an array of golf, football, karting and quiz trophies.

We joined BACA last year in order to join the debate and support the trade body that promotes professional practice in one of our key market areas. Member events have proved good opportunities for networking within the sector as well as for the sharing of insights and current best practice for marketing within commercial aviation and aircraft charter.

Design Incorporated is a creative agency who has developed a longstanding connection with aviation marketing with clients in both commercial aviation and aircraft charter. We work within the UK and internationally and provide design, advertising and digital marketing services across client a base that includes: airframe manufacturers Bombardier, software suppliers such as MRO management systems provider Tracware and FDS flight data analysts as well as aircraft and airport operators such as TAG Aviation and TAG Farnborough Airport – the only dedicated private aircraft airport in the UK. We also work for aircraft sales agents, leading charter brokers such as Vertis Aviation and The Charter Company and specialist commercial aviation and aircraft charter financial and insurance consultants.

Design Incorporated combine strategy, creativity and technology to support commercial aviation and aircraft charter clients with branding and design for integrated marketing and advertising campaigns. Our team includes marketers who have many years of experience serving the aviation industry – bringing valuable insights to all our projects. We will work with you to draw out your USP and proposition then use these to develop strong relevant marketing messages to take to your customers and prospects.

To view samples of our work within the Commercial Aviation and Aircraft Charter industries please see our specialist Aviation portfolio. Alternatively, you could read more about how we support Bombardier Aerospace with a wide range of advertising and marketing services. Or click here to view an issue of the Design Inc eNewsletter (INC) about Commercial Aviation and Aircraft Charter.

For an informal discussion about our marketing and advertising support for your business, please contact Dan Gilbert on 01784 410310 or email daniel@designinc.co.uk.

You may also be interested in receiving Design Inc’s Information Pack.

Square Meal 2011- The Venue & Event Marketing Show

15th September 2011 by Darren Scurville

I can’t believe it is almost a year since the last Square Meal Show. It’s been another very interesting year for the Venue & Events industry both good and bad. I will be catching up with some old and new faces as well finding out about the latest news and future developments within the industry.

I am very pleased to say that our venue & events marketing portfolio is growing and gaining some recognition. This year we are extremely proud to have added the Victory Services Club to our venue marketing client list that already includes Senate House, Kings Place, One Great George Street, Altitude 360, The Mermaid, IOD at 116 Pall Mall, Banks Sadler and Conference Care some of which are incidentally also exhibiting at Square Meal 2011. VSC Marketing Manager Karen Birks has given us some challenging campaign briefs for all her channel marketing including advertising for serving armed forces and veterans membership, renewals, affiliates and member events.

The highlight and most happening project right now being the branding of VSC’s venue marketing of their unique event spaces for corporate hire. The ‘Picture Perfect London Venue branded campaign has just been shortlisted for a Meetings Industry Marketing Award MIMA (Category ‘Best Brochure) fingers crossed for 12th October, will be launched officially on Stand G34 at Square Meal at Old Billingsgate on 22/23 September.

Also another project that we have been working on this year for our client One Great George Street has also been nominated for a MIMA award (Category ‘Best Direct Marketing Campaign) who will be at stand E33. So fingers crossed again.

If you are attending Square Meal 2011 and would like to say a quick hi and maybe even find out a little bit more about what we do in the Venue & Events, just drop me a line. The coffee will be on me, off course! Maybe also follow my Design Inc tweets on the day, as I will be reporting on what’s hot and what’s not at the show or even and take a look at our Venue & Events portfolio.

The next year or two will see some exciting new developments within the London Venue scene. It is going to be very interesting to see what happens during the year of the Olympics as well as the legacy it will create. The Square Meal Venue & Event show definitely acts as a great barometer for the event industry developments that encompasses the complete event supply chain.

If you are considering a creative marketing project for you venue or event and would like to find out how we can support then get in touch and I would be delighted to chat.

Have a good Square Meal Show. Be there or be square as they used to say!

Darren Scurville
Senior Account Manager

Secure website development – How secure is my website?

5th August 2011 by Dan Gilbert

Internet security may not be the best dinner party conversation starter. But a hacked or broken website resulting in compromised user experience or corrupt data is just not good news. Ever.

We’ve all seen the headlines and the apparent ease with which even UK based hackers & teenagers have been able to access a well known website that you’d consider was constructed and hosted beyond harm.

Secure website development is key to our ongoing service provision as no client wants to have to deal with unscheduled malicious damage, intrusion, breakdowns or unscheduled maintenance. As a result Design Inc are pleased to announce the achievement of 100% uptime over the last year for all our clients’ websites featuring great design and secure code which are hosted on our own secure servers.

As further testament to the robust build of our secure website development programming, Design Inc were selected by UK based MWR Info Security (internet data security specialists) to create and build their 2nd generation website including marketing and information interfaces with secure remote client log-ins and  ‘Labs’ areas. This project required an ‘ahead of current best practice’ to approach and implementation.

Our servers are regularly backed up – and in the unlikely situation of disaster recovery being required your digital asset would be restored quickly.

The following security features are some of the key areas addressed by our programming team as standard within our secure website development software:

 

SQL injection protection

SQL injection is a code injection technique that exploits a security vulnerability occurring in the database layer of an application (like queries). The vulnerability is present when user input is either incorrectly filtered for string literal escape characters embedded in SQL statements or user input is not strongly typed and thereby unexpectedly executed. It happens from using poorly designed query language interpreters.

 

Session / Cookie hijacking protection

Session hijacking is the exploitation of a valid computer session – sometimes also called a session key – to gain unauthorized access to information or services in a computer system. In particular, it is used to refer to the theft of a magic cookie used to authenticate a user to a remote server. It has particular relevance to web developers, as the HTTP cookies used to maintain a session on many web sites can be easily stolen by an attacker using an intermediary computer or with access to the saved cookies on the victim’s computer.

 

Files upload abuse protection

Uploaded files are checked for names that could be used in an attack. Some hackers will attempt to inject pathnames into file names to overwrite or inject their files into the server.

 

URL Encoding abuse protection

URLs are protected against utf8 encoding attacks.

 

E-mail injection protection

E-mail injection is a security vulnerability that can occur in Internet applications that are used to send e-mail messages. It is the e-mail equivalent of HTTP Header Injection. Like SQL injection attacks, this vulnerability is one of a general class of vulnerabilities that occur when one programming language is embedded within another.

When a form is added to a web page that submits data to a web application, a malicious user may exploit the MIME format to append additional information to the message being sent, such as a new list of recipients or a completely different message body. Because the MIME format uses a carriage return to delimit the information in a message, and only the raw message determines its eventual destination, adding carriage returns to submitted form data could allow a simple guestbook to be used to send thousands of messages at once. A malicious spammer could use this tactic to send large numbers of messages anonymously.

 

User input validation

Never trust the input given to you by a user. All user inputs are run through a myriad of checks to insure they are not attempting to abuse our software. This includes, but is not limited to:

- Checking for out of bounds or oversized inputs. Ensuring each input has a max size that we expect it should be, for example, a telephone number will never be longer than 25 characters.

- Stripping out non-ASCII binary characters and ensuring SQL sensitive characters (e.g. ‘) are properly escaped.

- Form Keys. Adding a random key to a form will ensure it is harder for an attacker to brute force or automate the attacking of a form.

- Type validation. Make sure that the input type is what you expect. For example if you only expect integers, but get a string, something is wrong.

 

Keeping your server up to date

You can write the most secure website development but if you don’t keep your underlying systems fully updated and security patched, then people can bypass all the effort you put into securing your software and hack the machine running your website.

 

Limit access to your server

Provide a small footprint to any wannabe attacking. This means limit the services your server runs to just the ones which are required. Also if some services are required by administrators, but not by general users then lock them down with a firewall. E.g. If you require SSH on your server, limit it to your IP addresses in your firewall).

 

Hide Passwords

Website development software will require a password to access its database. This is normally stored in plan text in your scripts. We store this password in apache’s vhost configuration. The result of this is that if a website gets hacked; only its own database password, not the other passwords of other websites on your server will be compromised.

 

CMS Publishing

It is possible to run your CMS in house, away from the internet, and have the CMS publish any changes to your website as flat or semi-flat (db less) files. This greatly reduces the surface area for an attacker.

For further information about secure website development please contact Dan Gilbert or our Head of Technical Development Lee Simpson.

 

Design Inc UK is a West London-based secure website development agency. If you’re considering re-designing your website and need a security strategy to support it, you may be interested in receiving Design Inc’s information pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in secure website development. To see more samples of our secure website development work, please see our website design portfolio.

 

Search Engine Friendly Web Development

19th July 2011 by Dan Gilbert

The Charter Company’s New Search Engine Friendly Website

The Charter Company is a leading provider of the full range of private business jets and commercial airliners for Ad-hoc charter. This sector is a busy marketplace with a wide range of players ranging from major international charter brokers to small boutique broker firms.

Design Inc has considerable experience across the Aviation industry and especially within business & private aviation and we actually designed and produced The Charter Company’s original website in 2005. We recently undertook a second major revamp in order to improve prospect engagement and rankings within search engines and also to reposition The Charter Company within commercial aircraft charter. This was an opportunity to upgrade the website in line with evolving industry trends, technology enhancements and subsequent evolution in best practice. The new web 2.0 search engine friendly web development for The Charter Company, along with improved navigation, messaging and data capture now features a full investment in search engine optimisation, working in conjunction with pay per click Google AdWords. This improved search engine effectiveness for a wider range of pages & phrases from the team bios and service lists through to the private jets The Charter Company clients can choose from.

The importance of driving visitors to your site cannot be underestimated. The ability to understanding what will drive visitors, and what they do when they get to your site is essential if search is to be a key part of your marketing spend.

Search engine friendly web development best practice can include the following strategic elements as part of the mix: undertaking a search terms/phrases ‘Keyword’ report, selection of best performing and under competed-for phrases organic optimised placing of these phrases within the programming and visible site content, addition of a Blog to the website – to allow fresh searchable content to be uploaded and tactical key phrases to be deployed. Public Relations stories or news posted through blogs also provides the flexibility to use keyword insights from your search terms results. These elements combined with the more practical code, text and linking search engine optimisation compound the effectiveness of any investment even further.

Search engine friendly web development is embracing more and more use of social media strategies. Widening a company’s online presence through professional networking sites such as LinkedIn, leveraging blog posts through Twitter and a company’s social life with Facebook are becoming key to website’s ranking performance an prospect engagement.

The Charter Company now benefits from first page Google rankings for the search phrases ‘air charter broker’ & ‘empty leg charter flight’. Go ahead try it for yourself!

In addition to the search engine performance being greatly improved, Design Inc also provides complementary email marketing and data services for The Charter Company.

Design Inc is a West London-based website design & search engine optimisation agency. If you are considering re-designing your website and need a search engine optimisation strategy to support it, you may be interested in receiving Design Inc’s information pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in marketing the Aviation industry. To see more samples of work within the Aviation industry, please see our specialist Aviation portfolio.