Subsea UK – Newsletter Design & Publishing Services

7th May 2010 by Frank Norman

Design Incorporated has always been proud to support Subsea UK with all their above and below-the-line marketing collateral.

This support extends across all aspects, covering branding, websites, advertising, events, exhibitions, directories, brochures and newsletters.

As the governing body for the UK’s subsea industry, working alongside government, industry bodies, research & education institutes as well as for the benefit of the 1000 UK companies and 50,000 people involved in the industry, it is crucial that their message and creative profile is always accurate, trustworthy & knowledgeable.

Aberdeen-based Subsea UK rely on creative agency Design Inc not just for these values but also to manage their needs in the most cost-effective, hassle-free and innovative ways.

The publishing of the quarterly Subsea UK newsletter is just one of many design & creative projects for which Design Inc is responsible.

Design Inc Commercial Director, Frank Norman explains “A well-designed newsletter campaign can be a great way not just to inform your subscribers of all your company’s latest news, products & services, but also to keep your name on their ‘radar’ to maintain & enhance customer relations. For Subsea UK however, the newsletter keeps all subscribers informed of the latest trends, innovations & research within the industry as a whole as well as providing a platform for industry bodies, members and associated companies to announce their own news.”

Paul Munday, Design Inc’s Creative Director adds, “How our clients’ brand identity and values are effectively reflected through their corporate literature will be at the heart of our newsletter design concepts. For Subsea UK, we have always opted for a more news-based creative style with a more conceptual design style being implemented when the publication coincides with a major industry event.”

Paul continues, “The way the process works couldn’t be simpler. Subsea UK, their members and associated companies are invited to provide their latest news and press releases, and once approved by Subsea UK we are responsible for artworking, formatting, illustration, image supply and image retouching where required. We also offer the full range of litho and digital print management services ensuring this publication perfectly meets the required quality, cost and timescale.”

View more creative work for Subsea UK and the subsea industry.

View examples of brochure design, newsletter and corporate literature.

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Aviation gets moving again in Europe

29th April 2010 by Dan Gilbert

After the recent Volcanic Ash crisis thankfully European airspace is now returning back to normal.

Whilst researching a regional campaign for one of our aviation clients, we came across this amazing video which illustrates clearly how and where the air traffic started again, which routes became active first, and how gradually it all got back on track.

It also shows how busy European flight routes are normally, so it’s easy to understand the level of disruption that absolutely no flights at all would have caused!

The flight data is courtesy of aviation video specialist flightradar24.com.

Click here to see the film.

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3D Photography

23rd April 2010 by Dan Gilbert

Achieve amazing photographic results with HDR

As part of a photography proposal currently being written, Design Inc are suggesting this rather interesting, but widely underused photographic technique which really brings images to life.

HDR (high dynamic range) imaging, gives a larger dynamic range of luminances between the lightest and darkest areas of a photo and combines them. This offers a larger dynamic range and visually represents evenly all the intensity levels found in any one scene.

This technique can be constructed either by the photographer using camera at the photoshoot, or by merging and photo manipulating images of the same scene taken with varying dynamic ranges back at the studio.

I hope it is considered, as it would create a very individual brand style indeed. Let us know what you think!

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Website Design Services – Derrick Offshore Ltd

20th April 2010 by Frank Norman

Derrick OffshoreDesign Inc has recently completed a new multipage website design project for Surrey-based Derrick Offshore Ltd.

Derrick Offshore is a leading international shipbroker in the offshore oil & gas and subsea cable industries and approached Design Incorporated earlier this year for high-quality website design services.

Upon initial consultation, it was understood that Derrick Offshore’s website should be designed in such a way to:

  • Compliment the company’s high quality service levels
  • Attract new clientele through effective SEO tools
  • Display a more industry-led content
  • Be easily navigable
  • Be fully content managed

Effective search engine optimisation procedures (keyword research, site optimisation, Google-led copy, Blog facility, RSS feed) were carried out.

Our team comprised:

  • Website design by Design Inc Creative Director, Paul Munday
  • Website programming & blog by Jonathan Murdoch
  • Website SEO services by Rob Dobson
  • Website hosting by Design Inc
  • Client & Project Management by Frank Norman

See more examples of our work within this industry.

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Does your venue act as your brand?

16th April 2010 by Frank Norman

The Gherkin venueIf you are a venue marketing person, then the answer is most definitely yes.

Of course, the events are your clients and they bring in the money. If you have no events, whether they be celebratory, conference or expo, then your venue can sit empty. As a venue you need to market all the forthcoming features and events, where permission is granted. As a venue marketer it is so important to market the venue as a brand.

Some may say that venues are only as good as the events inside them. This may be true but prestigious client, events and shows like to host in prestigious venues. How you brand the venue can help you sell to host the events that you want.

Understand that your venue is an unique brand and needs an individual approach to market it. Your venue requires unique branding, message & design throughout all your communications. So what really is your unique selling point?

Could this be your;

  • Location
  • Style
  • Size
  • Architecture
  • History
  • Blank Canvas appeal
  • Clients
  • Theme
  • Food
  • Experiential and sensory experience

Events and venue marketing specialist, Darren Scurville reports, “Once distilled and defined as the single-minded proposition, venues can then tailor a targeted, results-driven creative campaign. The key is to know your own strengths within the saturated market and to deliver a differentiated marketing communications package based around this.”

“Of course,  once the message is understood internally, it can then be promoted externally through new or tried and tested channels such as website and email promotion, direct mail, advertising or a combination of all of these. Differentiating your venue brand and setting your values, profile and identity is the key to engage interest from your audience.”

It is true that we cannot all have the same USPs as

  • 30 St Mary’s Axe- for its icon appeal
  • The Crypt at St Pauls for it’s architecture
  • Altitude 360 for the view

But, understanding what you do have to offer and how to turn this offering into a strong brand is vital in these times. Perhaps, more importantly, is whether this brand can be strong enough to be also applied for London 2012 marketing. More on that later.

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