Archive for the ‘Print & Production’ Category

The lie of the land

4th December 2009 by Dan Gilbert

The science of experience
Whilst every brand is unique, navigation of the market landscape in which a company operates will always benefit from familiarisation. Picture for a moment the rallying co-driver shouting instructions to their driver so that he can concentrate on driving – what they do best, according to what’s around the next corner. And not having to look at the map!

Working with an agency that has driven the course before has many benefits. No nasty surprises. No schoolboy errors. No time wasted on duplicated briefing. The agency adds value in terms of experience – what works, what doesn’t in that specific market.

These learnings are applied to the strategy, the creative as well as the delivery and measurement mechanisms of a project. Allowing greater focus and genuine innovation within the experience-based parameters of what will work and what won’t or can’t.

Our portfolio pages now group together some of our main market specialisations:

Letraset-style Dry Rub Transfers For Short Run Presentation Visuals

13th November 2009 by Anthony

Metallic Dry Rub Transfer Sheets Just Like Letraset LetteringDesign Inc. is proud to offer dry rub transfer decals in a huge range of colours and metallics exactly the same in style and function as Letraset lettering. For anyone not familiar with them, it is basically the combination of ink and adhesive to create a very thin decal transfer which can be applied to a many range of materials.

These dry rub transfers are especially useful for short run visuals. Perhaps you would like to see (or show a client) a corporate brochure with a foil block to the front as close as possible to the final result without having to incur the costly expense of full-on wet proofs. We can print a single digital sample and using metallic dry rub transfers they can easily be hand-applied to the front to give a very realistic result.

Dry rub transfers are not as much as you’d think and compared to a real wet-proof the savings for visuals and small run jobs are significant. If you would like any further information, samples, examples of how they work or need a presentation visual for a corporate branding project yourself we would be happy to help.

New Custom Corporate Leather Portfolio Folders, Maintaining Your Brand Identity At All Times

13th November 2009 by Anthony

 

3439Clients looking for luxury-look & feel, quick turnaround and most importantly, cost-effective folders have turned to Design Inc. for support and expertise in this area. We have seen a real increase in demand for these types of folders which are ideal for conferences, presentations or as business gifts.

 

The folders themselves are made from real leather, with a 4-D ring mechanism inside, pen holder, cd sleeve, and fastening zip, and free pad of paper they are available either screen printed or embossed with your corporate logo or brand identity and can be delivered using our same-day or overnight courier in as little as 5 days from artwork sign-off.

 

 

Design Inc. picks up where Metal FX metallic inks leaves off

14th October 2009 by Anthony

Anyone who has looked to enhance their corporate identity through professional creative design may be familiar with the Metal FX metallic ink printing process (which is basically the over printing of full colour inks onto silver ink to create a knew metallic depth to standard CMYK colours).

Not all however, may know that the Metal FX company is no longer trading and therefore able to supply their own brand of metallic silver printing inks to printers and creative design agencies in the UK.

Middlesex design agency Design Incorporated are able to use their own choice of metallic silver inks to create the same unique look and feel as Metal FX without the price tag. So if you would like to add something special to your next brochure design, business card design or whatever corporate design project is coming up next then let us know and we would be happy to explain the process to you further.

How Coated and Uncoated Paper Stocks Affect Printed Colours

2nd October 2009 by Anthony

Coated and uncoated paper stocks are easily distinguished by their appearance. A coated paper has a shimmer to its surfaces and will feel smooth and waxy to the touch, whereas uncoated papers appear matt and will feel rougher or grainier to the touch. Deciding which type and finish of paper to use for a print job is very important and can drastically affect the way a printed ink appears.

Many companies have a logo, a style and therefore a company brand and it may be set out in a companies brand guidelines that only a particular Pantone pms ink reference may be use for their printed collateral. A customer might order a letterhead, a business card and a company brochure using different types of papers for each. When the printed items are complete they may all appear to have been printed using different colours, however this is not necessarily the case.

In very crude terms, if you think of coated papers as being like a pane of glass and uncoated papers as being like a sponge, when ink is printed onto each the appearance varies greatly. Printed coated papers will appear bright and colourful almost as though the inks were sitting on the surface whereas printed uncoated papers will appear duller and less vibrant where the inks have soaked into the paper’s fibres. Despite the big difference in the appearance of the colour it is the exact same ink that would have been used to print both.

It is for this reason that paper stocks should be considered for every need carefully. We have Pantone pms reference chips in the studio to show you the effect of your brand colour on both coated and uncoated papers and are more than happy to advise what is best suited to every project.