Archive for the ‘Print & Production’ Category

‘Experience’ Design Inc creative print design services for TAG Farnborough Airport

1st December 2011 by Paul Munday

TAG Farnborough Airport recently commissioned Design Inc print design services for the creation of their new flagship brochure. Our briefing included at its heart the need for compelling representation of the truly inspirational architecture and unique passenger and operator ‘experience’ that awaits private aviation travellers and crew when using TAG Farnborough Airport. An award-winning airport entirely dedicated to private aviation.

Print design services rank among the main integrated disciplines provided by Design Inc. Effective campaigns can often include a printed element as an illustration of a point of difference or means for a client to best demonstrate a special or unique quality of a product or service. The visual aesthetics, design, quality of materials, air of calm and levels of service provided by TAG Farnborough Airport provided a range of design cues for our print design services to follow as inspiration.

The resulting brochure format and production specification that resulted from Design Inc print design services marries the TAG Farnborough Airport brand elements with a lifestyle feel that brings warmth to the cool Swiss feel and minimalist building interiors. A true temple to aviation and design for air travel deserves nothing less.

The cover features a striking image of the terminal building with a reflection of itself which mirrors the impression of the fuselage and tail of a jet aircraft teamed simply with the aspirational word ‘experience”.

The brochure has been very well received both by the team at TAG Farnborough Airport and beyond. The creative approach to the print design services is now being developed into a very special TAG Farnborough Airport 2012 bespoke desktop calendar innovatively contained within a branded engraved metal case.

Design Inc UK is a West London-based specialist in print design services. If you’re considering our print design services for any new marketing communications, you may be interested in receiving Design Inc’s information pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in specialist print design services. To see more samples of our design and print work, please look through our design portfolio.

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Specialist Print Management Delivered

23rd November 2011 by Dan Gilbert

Special creative projects require specialist print management

Most of our long-term marketing and design clients look to us to provide specialist print management for the production of their integrated campaign deliverables. This is a value-added benefit for them as we handle all print elements on their behalf. This specialist print management service can often mean that we are dealing with a whole range of different specialist printers and sub-contractors. In fact just looking at the jobs going through at the moment there are: a laser etching firm, who are adding a subtle logo to a beautiful metal calendar case for us, a prestige tailoring shirt box manufacturer, who are making a very special presentation box for a smart phone, loyalty card and invitation, a carrier bag manufacturer who are making some lovely quality goodie-bag style accessories for a client’s series of West End events.

We are trusted to source, purchase, deliver and quality manage on our clients’ behalf for all their specialist print management.

Specialist print management has also this year meant lollypops in branded wrappers, embroidered mission patches for Top Gun style leather flying jackets and even building wrap graphics for OOH branding of live events.

This is what we mean by integrated, and variety they say is the spice of life!

Far from being ‘jack of all trades’ we have to be master of all when it comes to specialist print management and our resident technical experts and paper engineers can handle it. This time of year it is calendars and more calendars, with half a dozen in production in different innovative formats – we may yet be improving on the performance of our previous bespoke Calendar Awards short-listed projects.

Design Inc UK is a West London-based specialist design and print management agency. If you’re considering the design and print of any new marketing communications, you may be interested in receiving Design Inc’s information pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in specialist design and print management. To see more samples of our design and print work, please look through our design portfolio.

 

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A New Bombardier Strategy for Corporate Branding

17th May 2011 by Dan Gilbert

Thinking inside the box

Customer relationship management and building brand loyalty in the world of private corporate jet purchase goes a little beyond the expectation of your usual incentive direct mail, corporate gift or giveaway. Owners and prospective owners of a Bombardier Global jet expect a whole different level of treatment – and they are used to it.

Design Inc applied experience in both direct mail incentive campaigns and strategy for corporate branding to introduce the new range of world leading Global aircraft and the Bombardier’ I Am Global’ strategy for corporate branding to the Middle East Business Aviation market place. Specially invited airshow attendees delegates received a hand delivered and rather striking item of ‘direct mail’.

Boxing clever, Design Inc devised the ultimate tailored shirt makers box with the dream contents to greet prospects and clients. The contents included a gold plated iPod loaded with the new I Am Global movie, and a personalised invitation to the corporate Bombardier booth for hospitality and a gold plated concierge services membership card for the duration of the show.

Dressed to impress, the MEBA ‘survival kit’ uses Bombardier’s new strategy for corporate branding elements, the ‘Be Global’ initiative’ and Bombardier corporate values. This is one direct mailpiece that simply refuses to be ignored.

The I Am Global initiative, spearheaded by the new Global product family is a commitment to world leaders: that they may continue their life mission, uninterrupted and without compromise.

 

“The values of the Bombardier I Am Global branding campaign: Creativity, Performance, Ingenuity, Technology, Community and Leadership have each been demonstrated by the design style and contents of our MEBA (Middle East Business Aviation) incentive direct mail campaign. Beautiful, top rank strategy for corporate branding. Bombardier loved it, and so did their clients!”

Daniel Gilbert – Managing Director

Design Inc is a West London-based Corporate Branding Design Agency. If you are considering re-branding your business and need a strategy to support it, you may be interested in receiving Design Inc’s Information Pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in marketing the Aviation industry. To see more samples of work within the Aviation industry, please see our specialist Aviation portfolio.

 

 

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The return of the unique corporate brochure

24th November 2010 by Dan Gilbert

Touchy feely printed brochures and direct mailers are having a bit of a revival!

In the face of digital everything, a unique corporate brochure can achieve stand out creatively by your target audience receiving something really intriguing or special. This becomes a bespoke gesture and project and should feature print production values matching the business proposition. What about sustainability? I hear you say – well yes and I read that story in Campaign about the high tech Landrover CRM mailer that went down like a lead balloon too. Truth is, if the recipient is targeted and proven to be genuinely interested in the message contained in a unique corporate brochure printed on resources that are sustainable or recyclable what’s the harm?

A unique corporate brochure can involve interesting cardboard engineering, new printing techniques and special effects, material textures, binding methods and formats can all contribute to impact and if the design theme is a metaphor for the message too then so much better. At Design Inc we have recently designed and printed some very special branded and individually assembled boxes for the extremely tailored marketing of an executive jet presentation preloaded onto an iphone to a luxury brand. These DM pieces were varnished with branded messages and also protectively packed in bespoke recycled cartons. So a unique corporate brochure can really set you apart, engage intrigue and entertain – and combined with a digital or online component truly provide a memorable brand experience for head and heart.

Design Inc is a West London-based Brochure Design Agency. If you are considering designing and printing a new corporate brochure for your business, you may be interested in receiving Design Inc’s Information Pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

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Design Inc at MEBA 2010 Dubai

10th June 2010 by Dan Gilbert

The regional market optimism witnessed by those attending the Dubai Air show last November (2009) is now gaining momentum and rapidly rolling forward to MEBA in December 2010. The Middle East region being seen as not only an opportunity itself by many but also as a stepping stone into Asia for many European aerospace companies. Several of our clients continue to look to the east for projected business growth and are building on their regional Gulf presence.

Market intelligence and message development at these planning stages can help exhibitors to make the most of the commitment to attend. Apart from the obvious attraction of some December sunshine, many smaller companies who offer highly specialised services are investing in shared-stand accommodation. This can be very cost-effective as not only enabling the face-to-face on stand contact, but in participation as show exhibitor enabling additional supporting guerrilla activities on the show fringe. The organisers of most aviation industry trade fairs like MEBA encouraging and accommodating creative participation as business seeds are sown.

The design of exhibition space usually falls into two clear camps, the ‘stakeout your territory approach’ all walls and stools with flags and towers at each corner, demonstrating the maximum acreage of your expensive floor space – but a little intimidating to approach as your visitors may be fearful of being rounded upon by lurking salespeople. Better perhaps to design an innovative stand with a seamless boundary transition that blends into the surrounded aisles – the prospect then being drawn onto the stand by the ambient feeling of space and calm. Actually arriving right in the middle of your brand and message without even being aware that they have strayed into the zone! Gotcha.

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