Design Inc attended the National Calendar Awards on January 12th at Stationers’ Hall, London (next to St Paul’s Cathedral).
The calendar we had designed and created for global engineering company, NOV ASEP Elmar had been entered into the Pictorial Bespoke Calendar category.
The calendar, entitled A Toy Story was inspired by the toys that their engineers first played with when they were children.
Twelve items of the company’s equipment (ranging from small items to multi-ton trucks) were selected and our team of creative designers set about recreating those items by using the toys.
The equipment was recreated with a number of ‘engineering’ toys including; building bricks, fuzzy felt, balsa wood, needlework, etch-a-sketch, mould maker , lego, meccano, airfix, etc.
The calendar can be viewed here.
We were very pleased to hear that this calendar was indeed shortlisted for this award. There were six entried in this shortlist, these being:
- Cuba – 50 years of Revolution
- JCB 65th Anniversary
- Pirelli Calendar 2010
- The Sun Page 3 Calendar
- Royal Academy of Dance
Regrettably, A Toy Story did not win. The renowned Pirelli Calendar 2010 scooped first price, with JCB 65th Anniversary receiving the silver prize.
All was not lost however, as A Toy Story was specially selected for display & commendation for ‘possessing a strong creative flair’.
If you are considering a forthcoming creative/marketing project, you may be interested in receiving Design Inc’s Information Pack.
