Archive for the ‘Design Inc News’ Category

Design Inc’s guide to a sucessful website

4th June 2010 by Dan Gilbert

We are proud to announce a new development to our website! We have just launched an interactive facility which simply outlines all the elements necessary to ensure your current or new website is as effective a marketing tool as it can be.

Whether your business is actually based and sells online or simply marketed online, an effective website is your most important communications asset. There are many elements to the location, design, build and population and promotion of your site. All of which present both opportunities and threats. Opportunities that is, to get it very right, and the real threat of getting it very wrong.

Here is our guide to the elements; can you tick all the boxes? First off, what is the desired response from your user? If you can answer that question instantly and have the resources in place to react to that response, then you know what we are working to achieve.

If you are considering a forthcoming creative/marketing project, you may be interested in receiving Design Inc’s  Information Pack.

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Come fly with us

19th May 2010 by Dan Gilbert

You may have received our recent eNewsletter. If not, please click here to view what we have been up to over the last couple of months.

This issue features an aviation theme and includes news about our private jet charter, aviation and travel related clients and shows some of the great work we have produced for them recently and on the lead up to EBACE 2010.

Our recent achievements include the completion of an interactive online brochure promoting an amazing Boeing 727 private jet, as well as the delivery of promotional materials for Bombardier. This includes a range of collateral for the Learjet 45XR and the groundbreaking Learjet 85 business jets, along with trade show exhibition stand designs and various client email communications.

You too can receive regular Design Inc news updates by signing up on our website.

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EBACE 2010 – Next stop, The Farnborough Airshow 2010

18th May 2010 by Dan Gilbert

Thursday the 6th of May saw the close of EBACE 2010 which by all accounts was very successful.

The main story of this year’s exhibition was the growing optimism within the private jet sector of the aviation industry which is being fueled by increasing demand for business jets within the $25m category. Even the various proposed new supersonic jet projects are gaining momentum with talk that we may actually see one built within the decade!

Client wise, Bombardier is forging ahead with the development of the new Learjet 85. Currently, tooling and production processes are being finalised and the first model should be ready at the end of the year. The Learjet 85 will continue to deliver the outstanding performance, technology and value Learjet aircraft owners have come to expect. The Learjet 85 is the first all-composite structure business jet too!

Also, Bombardier has just opened its first wholly-owned European service centre at Schiphol Airport in Amsterdam. The facility features 4,240 sq. meters (45,639 sq. feet) of hangar space, includes a staff count of approximately 50 and is equipped to perform a variety of maintenance tasks.

The next big aviation exhibition is the Farnborough International Airshow 2010 on the 19th of July through to the 25th. There will be the usual mix of commerce, networking, displays and entertainment. Design Inc will be in attendance throughout providing marketing support and assistance to our exhibiting clients with the set up and display of the exibition stands and show literature we’re currently designing for them. Hopefully see you there!

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Subsea UK – Newsletter Design & Publishing Services

7th May 2010 by Frank Norman

Design Incorporated has always been proud to support Subsea UK with all their above and below-the-line marketing collateral.

This support extends across all aspects, covering branding, websites, advertising, events, exhibitions, directories, brochures and newsletters.

As the governing body for the UK’s subsea industry, working alongside government, industry bodies, research & education institutes as well as for the benefit of the 1000 UK companies and 50,000 people involved in the industry, it is crucial that their message and creative profile is always accurate, trustworthy & knowledgeable.

Aberdeen-based Subsea UK rely on creative agency Design Inc not just for these values but also to manage their needs in the most cost-effective, hassle-free and innovative ways.

The publishing of the quarterly Subsea UK newsletter is just one of many design & creative projects for which Design Inc is responsible.

Design Inc Commercial Director, Frank Norman explains “A well-designed newsletter campaign can be a great way not just to inform your subscribers of all your company’s latest news, products & services, but also to keep your name on their ‘radar’ to maintain & enhance customer relations. For Subsea UK however, the newsletter keeps all subscribers informed of the latest trends, innovations & research within the industry as a whole as well as providing a platform for industry bodies, members and associated companies to announce their own news.”

Paul Munday, Design Inc’s Creative Director adds, “How our clients’ brand identity and values are effectively reflected through their corporate literature will be at the heart of our newsletter design concepts. For Subsea UK, we have always opted for a more news-based creative style with a more conceptual design style being implemented when the publication coincides with a major industry event.”

Paul continues, “The way the process works couldn’t be simpler. Subsea UK, their members and associated companies are invited to provide their latest news and press releases, and once approved by Subsea UK we are responsible for artworking, formatting, illustration, image supply and image retouching where required. We also offer the full range of litho and digital print management services ensuring this publication perfectly meets the required quality, cost and timescale.”

View more creative work for Subsea UK and the subsea industry.

View examples of brochure design, newsletter and corporate literature.

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Taking the Chequered Flag at the Oil & Gas Karting Challenge

16th March 2010 by Frank Norman
Team Design - Oil & Gas Karting Challenge

Team Design - Jon Turner, Darren Scurville, Daniel Gilbert, Frank Norman, Anthony Westoll

Congratulations to engineering specialists and Design Inc client, Verderg Engineering, whose team ‘Verderg Blue’ came home first in the 2010 Oil & Gas Karting Challenge on Monday evening.

The karting challenge is an annual event for all companies who work in and around the oil & gas supply chain. As creative designers to the oil & gas, subsea & engineering industries, Design Inc were also invited to field a team at the 2.5hr endurance event.

Starting from a grid position of 9th, Frank Norman, Design Inc’s Commercial Director made headway in his 30 minute stint. After the half hour was up, Frank and Design Inc were in first place and already a lap ahead of the 2nd placed team.

At the driver change, Frank swapped with Design Inc’s new Senior Account Manager, Darren Scurville. Perhaps it was Darren’s poor choice of shoes or his excuse that he is a specialist in venue marketing (rather than oil & gas marketing) that saw the fortunes of Team Design slip down to 10th place (and 3 laps down on 9th) at the end of the hour.

One and a half hours to go, in 10th position and 3 team members left. The challenge was on.

Next up into the kart was Anthony Westoll, Design Inc’s Operations Manager, who drove sensationally and managed to claw back the 3 laps to put us firmly in 8th place.

Then we unleashed the big guns: Daniel Gilbert, Design Inc MD, complete with his own racing helmet, jumped into the kart and proceeded to get the quickest lap time of the day so far. Dan fought hard to get up back up to 6th place. This meant we had overtaken our ‘friendly rivals’ and another industry client of ours, Guildford-based Derrick Offshore.

With half an hour to go and one driver left, Design Inc Studio Manager Jon Turner, zipped up his overalls, lowered his visor and put his foot down.

With the driver change, we had slipped down to 7th and we were 6 full laps down on the team in first place. Jon drove like a mad man, clawing back laps, getting the fastest lap of the whole tournament and bringing the kart past the chequered flag in third position.

Well done for all involved in the organising of this event. We look forward to working and racing with you next time.

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