Archive for the ‘Design Inc News’ Category

A Winter’s Tale – Online Christmas Wishes from Design Inc UK

22nd December 2011 by Dan Gilbert

As we step into Christmas, here’s our latest December Inc newsletter with a year end round up gallery of integrated and online campaigns that we’ve enjoyed creating over the past twelve months.

Also, many thanks to those of you who have given such complimentary feedback about our pop-up Christmas card. You can view the card in action on a YouTube movie online by following this link.

We enjoyed our traditional classy and sophisticated Christmas outing this week. No injunctions pending.

A quick housekeeping point, we will be working between the Christmas and New Year holidays. So keep those marketing briefs coming!

A very merry Christmas and best wishes for a prosperous 2012!

Design Inc UK is a west London based integrated online marketing agency. If you are planning your business goals for 2012, you may be interested in receiving Design Inc’s Information Pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in delivering integrated and online marketing services. To see some examples of our work, please see our creative website design portfolio.

In Brief…

Christmas collection – Design Inc is pleased to announce that we have been approved as an official Associate Member of The Westminster Collection. The marketing group for prestige London venues.

Winter chill – Yacht charter specialists Oceanstyle came to us in November to design a lifestyle based advertising campaign for a Daily Mail lifestyle supplement. Very Cool.

JIM ‘Skiing in the snow’ – A bit of festive southern soul for a leading digital printer. Job Information Management – an account management solution for all seasons.

A World in Motion – We have also just delivered a new website for event logistics specialists Global Motion. We were moved by their praise!
“Everyone who has seen our new website has said it is very good; From the outset Design Inc understood what we were trying to achieve with our website. They guided us with expert advice, but never imposed or pressured us into their way of thinking; everything was driven by our needs and our requests. I am sure we will be working with them again in the future.” Tracey Scotten, Marketing Manager, Global Motion

Here come the girls – Model agency and production company One Mega Management came to us earlier this year for a print then web makeover! We asked them how they feel now?
“We chose Design Inc to create our unique, magazine style 2011 brochure to present our portfolio of assignment work to prospective clients. From initial design concepts to final delivery, the team at Design Inc understood our requirements and ideas to design and create an outstanding brochure, which translates the identity and experience of our company. Following this experience we were compelled to commission the guys to create our new look online presence too! One Mega Management would like to thank everyone at Design Inc for their vision and help; the results they achieved would be an asset to any company. We hope to work on many projects to come with Design Inc, who are all clearly experienced specialists in their field.” Michael Green Head of Production, One Mega Management

Runway success – TAG Farnborough Airport recently commissioned us to create their new flagship brochure. Our briefing included at its heart the need for compelling representation of the truly inspirational architecture and unique passenger and operator ‘experience’ that awaits private aviation travellers using this award-winning airport entirely dedicated to private aviation. The brochure cover features a striking image of the terminal building with a reflection of itself that mirrors the impression of the fuselage and tail of a jet aircraft teamed simply with the aspirational word ‘experience’.

The visual aesthetics, interior design, quality of materials, air of calm and levels of service provided by TAG Farnborough Airport provided a range of design cues for our creative team to follow as inspiration. A true temple to aviation and design for air travel deserves nothing less. The project has been very well received both by the team at TAG Farnborough Airport and beyond. The creative approach is now being developed into a very special TAG Farnborough Airport 2012 bespoke desktop calendar contained within an innovative branded engraved metal case.

International style – Happy Birthday to clients Vertis Aviation who recently celebrated a successful 1st year of trading. We created a set of illustrated printed and digital invitations for their party in Switzerland.

Going for gold? – Congratulations to all the team at the Victory Services Club for their Bronze MIMA Award for their new Events brochure. We are very happy with the project and this mention is dispatches is the icing on the cake as a successful year draws to a close. Here’s to an epic Olympic year for London venues in 2012.

Catering for One Great Christmas – Our Meetings and Marketing Industry Award Gold winning venue client One Great George Street has just ordered a new catering brochure from us. Can we tempt you to an entrée?

A year in numbers – Won 2 design awards, Won 3 sport and quiz competitions, Hired 1 new designer. Welcome George, Moved into 1 bigger office, Won 8 major creative pitches – Hurrah!, Launched 31 new websites, Created 23 advertising campaigns, Designed 9 new brand identities, 1 baby! Congratulations again to Paul our Creative Director, 2012 – our 15th year!

P.S. We have just received a very special gift ourselves. We can’t divulge details just yet, but stay tuned to Design Inc early in the New Year for news of our recent winning creative pitch for a global advertising and online marketing campaign.

Posted in Client Work, Commercial Thoughts, Creative, Design Inc News, Staff | comments icon Leave a comment »

Councillors Approve Rebranding of Staines to Staines-upon-Thames

16th December 2011 by Frank Norman

(Article courtesy of StainesPeople.co.uk)

In what was already known to be something of a formality, Spelthorne Councillors last night voted 25 in favour, with just four against, of rebranding the town name Staines to Staines-upon-Thames. After much lengthy debate during which many Councillors spoke in favour of the change, the vote was carried with six abstentions.

Councillor Colin Davis recommended the rebranding strategy to the cabinet making his points in favour of the change, and there were very few dissenting voices.

Members of the Council hope that the rebranding strategy of the town will advertise Staines’ location on the river to members of the public and businesses who are not aware of the Thames-side position. They believe that this will assist plans to creatively market the town and attract business and investment.

Attendees of the meeting, including local creative agency Design Inc, representatives from Staines Town FC and many other businesses were told that residents of many of the town’s wards were 70-80% in favour of the change providing it was not going to cost them any money, and we heard that adopting the name change was entirely optional and down to personal choice.

An official celebration of the name change is expected to take place in May 2012 at what is hoped will be a big event with members of the Royal family, local and national government and representatives of the City of London being invited.

Below is the official release from the Council press office.

Spelthorne councillors have voted to change the name of Staines to Staines-upon-Thames in a bid to bring economic benefits to the town. It is anticipated that the move will improve perception of the town as a place to visit, live and work. Of the 35 councillors who attended the Council meeting on Thursday evening (15 December), 25 voted for the change, 4 against and 6 abstained. The name change follows a public consultation which ran for a month in October 2011. The Council had invited a wide range of responses from residents, businesses, visitors and other stakeholders.

There will be a formal celebration and inauguration of the new name on 20 May 2012, a major civic event to which representatives of the crown, local and national government and the City of London will be invited. It is hoped that the event will include a repositioning of the London Stone from its current position in the Lammas Park to its original position by Staines Bridge.

Councillor Colin Davis, Cabinet Member for Economic Development said: “All those who voted for this excellent measure recognise that by evoking its historic position on the River Thames, Staines-upon-Thames can display its best to the world at large. Spelthorne has the largest and best reaches of the River Thames for leisure activity of any of the riverside boroughs. The official naming ceremony will take place next May and will form part of a wonderful community event to be held, naturally, by the River. ”

Design Inc is a strategic branding agency based in Staines, Surrey. Commercial Director, Frank Norman says “We have always been proud of our heritage and our location. Whilst we support many clients the length & breadth of the UK, Staines is where we call home. We are very pleased to see the rebranding strategy of our home town voted through for 2012. Not only is this Olympic year but it also coincides with Design Inc’s 15 year anniversary. This is even more reason for celebration.“

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How does social media management work?

15th December 2011 by Dan Gilbert

The latest issue of the Design Incorporated online newsletter ‘Social Club’ features some key recent social media management projects. We showcase how our clients across a range of B2C and B2B sectors are embracing social media management.

We’re also a sociable bunch and you can find out more about what extra curricular activities we get up to. Look out for our next issue of Inc Christmas that will be reflecting on the year’s highlights and successes. Sign up to receiving our online newsletters here.

A social media management project will usually be embedded within a broader campaign landscape of additional marketing. Many brands are now adding connections to social media at various stages of their customers’ journey through the awareness, engagement and transaction process. In particular online businesses can now enable users to share information about purchases or attendance at events through social media sites like Facebook, Twitter or LinkedIn for example.

In addition to social media management we also work across all the traditional offline media too and our specialism is connecting up a brand proposition through cross platform marketing.

Design Inc UK is a west London based integrated online marketing agency. If you are considering updating your website and need social media management services, you may be interested in receiving Design Inc’s Information Pack.

Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in all types of integrated and online marketing and social media management services, so whether you need social media applied to a simple marketing based website, or if you want to create a wide social media network to join-up online and offline communications, we can help with the creation and management of it.

To see some examples of our work, please see our creative website design portfolio.

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Commercial Aviation & Aircraft Charter Association Golf Day 2011

10th October 2011 by Dan Gilbert

Golf – India November Charlie cleared for finals, over!

Design Incorporated were recently invited to compete in the Baltic Air Charter Association (BACA) Golf Challenge. BACA represents companies practicing within commercial aviation and aircraft charter.

Our MD Dan Gilbert made good use of the tailwind on the back nine and managed a perfect three-point landing at the 19th hole as part of the winning team. In the process, adding a piece of tasteful glassware to the Design Inc cabinet that now boasts an array of golf, football, karting and quiz trophies.

We joined BACA last year in order to join the debate and support the trade body that promotes professional practice in one of our key market areas. Member events have proved good opportunities for networking within the sector as well as for the sharing of insights and current best practice for marketing within commercial aviation and aircraft charter.

Design Incorporated is a creative agency who has developed a longstanding connection with aviation marketing with clients in both commercial aviation and aircraft charter. We work within the UK and internationally and provide design, advertising and digital marketing services across client a base that includes: airframe manufacturers Bombardier, software suppliers such as MRO management systems provider Tracware and FDS flight data analysts as well as aircraft and airport operators such as TAG Aviation and TAG Farnborough Airport – the only dedicated private aircraft airport in the UK. We also work for aircraft sales agents, leading charter brokers such as Vertis Aviation and The Charter Company and specialist commercial aviation and aircraft charter financial and insurance consultants.

Design Incorporated combine strategy, creativity and technology to support commercial aviation and aircraft charter clients with branding and design for integrated marketing and advertising campaigns. Our team includes marketers who have many years of experience serving the aviation industry – bringing valuable insights to all our projects. We will work with you to draw out your USP and proposition then use these to develop strong relevant marketing messages to take to your customers and prospects.

To view samples of our work within the Commercial Aviation and Aircraft Charter industries please see our specialist Aviation portfolio. Alternatively, you could read more about how we support Bombardier Aerospace with a wide range of advertising and marketing services. Or click here to view an issue of the Design Inc eNewsletter (INC) about Commercial Aviation and Aircraft Charter.

For an informal discussion about our marketing and advertising support for your business, please contact Dan Gilbert on 01784 410310 or email daniel@designinc.co.uk.

You may also be interested in receiving Design Inc’s Information Pack.

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Attract record number of visitors to your website

31st January 2011 by Frank Norman

January 2011 saw the 6th month in a row where Design Incorporated had set record website visitor numbers.

For years now, we have always attracted significant numbers of visitors to our website but with visitor numbers increasing dramatically month and month – so much so that they are now double what they were only 6 months ago – we went to investigate what we had done differently over the past 6 months to help create this sharp increase in website visitor numbers:

Keyword Research – understanding which keyword phrases our potential clients are more likely to be searching for has always been critical to us. Even more important however, is the process of optimising our own website with these keywords and keyphrases so as to help ensure our website appears on the first pages of that particular Google search. Our SEO web development is highly important to us and over the past 6 months we have continued to keep our website highly optimised. We have, in fact, narrowed down the searches to be ‘quality-specific’. That is, if a potential customer is searching for a creative service at a certain high level of quality, it is more than likely that Design Inc will appear higher up the rankings.

Blog – our blog continues to grow. The quantity of blog articles is important of course but not as important as the quality (and the keyword relevance) of the content. This helps Design Inc rank higher in relevancy for all those keywords & keyphrases embedded into our blog articles. And that is one way in which Google works:- ie just how relevant is this website for the particular keyword/phrase which you are typing in? For us, we have become so much more knowledgeable in the past 6 months in understanding just how to write an effective blog, so much so that each story attracts hundreds of new visitors to our website daily.

AdWord Campaign – whilst our monthly Google spend has remained unchanged for our PPC campaign, it is important to note that in the past six months, the keywords in which we are investing have changed significantly. Having carried out extensive research into our Google statistics last Summer, we clearly saw where are money was best spent and where we felt it was being wasted. This enabled us to reappoint the Google spend in much more truly effective ways. Our AdWord spend is working so much better for us now without any increase in investment.

Social Media – last year saw the introduction of Design Inc’s social media marketing push. With accounts set up within Facebook, LinkedIn, Twitter, Quora, etc, we have been able to create more relevant industry networks, a dedicated following as well as many more inbound links to our own website. And of course, the more inbound links you have created, the more opportunities there will be to attract more website visitors.

Inbound Links – as mentioned, the more inbound links there are to a website, the more opportunities there are for visitors to find themselves on your website. And one very good way of increasing inbound links is through entries on online directories. In August 2010, the marketing team at Design Inc invested their time researching and adding our details to over 200 online trade & industry-specific directories (some paid for but most free of charge). The upshot is that the combined might of these directories help push more new enquiries our way than ever before.

Email Marketing Services – all the email marketing solutions we send out – whether this be eNewsletters, eShots or simply the eSignature at the bottom of our everyday emails (introduced in July 2010) – all provide active hyperlinks back through to certain areas of our website, therefore offering more opportunities for increased visitor numbers. Our eShots are sent to those who specifically sign up to receive information from us, and although we have been creating eShots for years now, we can see that sign up numbers were much larger than they were than in previous years. The more people who sign up, the more receive our information, the more they mention us to others, the more new visitors we attract. And, with our own eMarketing statistics report, we can directly see just who has clicked a link through to our website, what they were interested in, who signed up, etc. This information is priceless to us.

Overall, it is impossible to pinpoint just one factor which has helped us increase visitor numbers. All the above website marketing tool (and more) are responsible for bringing more visitors to our website, and ultimately more enquiries from it. Rest assured we will continue to keep this trend going, not just for ourselves but to all of our website customers.

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