Archive for the ‘Design & Artwork’ Category

364 tomorrows

14th October 2009 by Dan Gilbert

It’s that time of year again, the nights are drawing in and a marketer’s thoughts turn to the festive season, entertaining, parties, glamour and of course calendars.

Ask yourself….

  • How can my brand be front of mind for all my clients 365 days a year without spamming them daily?
  • How can I thank my clients for their loyalty over the last 12 months and be politically correct about it?
  • How can I position an advert for my business proposition in front of my client for 52 weeks for a single media spend?

A creative bespoke branded calendar is your answer to all of the above.

A bespoke branded calendar design is the sign of a secure and robust business. It can engage your client on a number of levels from practical to aesthetic. It can provide a metaphor for your provision of a time sensitive or continuous joined-up service. It can reference historical or future significant dates for your business or include industry specific useful reference information.

An effective corporate calendar can have an Interactive element, it could link to an online time released CRM mechanism such as monthly updates or offers. It can be the opportunity to take a sideways look at a brand. A vehicle to deliver your proposition in a different way.

It will be perceived as a tailored, high value gift for clients, associates, partners & employees. Desktop, wall hanging or planner formats can all be effective brand ambassadors – your contact on the inside! A Trojan horse!

2010 a new decade – make it a year of 365 todays.

With your permission – we enter all our personally designed calendars for the Business Calendar Awards.

The Winner of Design Factor 2009 is…

12th October 2009 by Frank Norman

So the X Factor live shows started this weekend. Now we will really get to see whether the artists are as good as we have been told they are. There is nowhere to hide for Stacey, Jamie Afro et al and if we really don’t like them we can vote them off and no longer have to suffer the pain of their singing.

That got us discussing an X Factor for creative agencies and Design Inc’s dream of winning a national design competition. After all, this is all we’ve ever wanted. This is all we ever think of. This is what we were incorporated to do.

Design Incorporated design award

Design Incorporated - winners of Design Factor?

Of course, we would use a sob story to get the sympathy vote first…we used to design on a Power PC 7600, we were best friends, we were inseparable, creating designs all day long. One morning however, when we booted up, it didn’t stir. And despite our ‘kind’ pleas, slaps and punches, the Power PC had finally moved to the great silicon city in the sky.

But still, we would be so excited to get into the final 12. The weeks would go by and whatever design genre they threw at us, we would show our versatility and make those designs our own. Brochure design one week, web design the next, and on it would go with other agencies being voted out each week. Xmas would come and our hard work would get us into the final with two other creative agencies.

For the final we’d have to design like we’ve never designed before. We would need to design, illustrate and brand our creative hearts out. And then would come that statement. The statement that would make or break us. The one that would make this day the first day of the rest of our lives. And so, with our hearts beating fast, it would be read out…….

“The winner of Design Factor 2009 is……………”

What is an Artworker?

21st August 2009 by Dan Gilbert

Many people often ask this, so what role does an Artworker play in a design agency?

An Artworker basically takes the creative design concepts from the designer, tidies them up or reworks the design to create an entire document, fixing colours, typography, consistencies, etc and making the file print ready. A good eye for detail and technical knowledge of Macs, servers and design and office software is essential in order to produce and provide a consistent level of work across a variety of platforms from advertising and corporate literature to exhibition stands and direct mail. Occasionally an Artworker may also be required to produce necessary mock ups and design visuals.

As well as understanding design for print, an Artworker also works cross-platform to provide design and graphics for websites, e-marketing and other digital media.

The role of the Artworker is an extremely varied one.