Archive for the ‘Creative’ Category

Staines school reveals winner in logo design competition

15th April 2011 by Frank Norman

Georgina Field (9) is presented with an art set by Frank Norman, Client Services Director of Design Incorporated

Pupil power was demonstrated graphically this week as the new brand logo for Riverbridge Primary School was unveiled at Staines Riverside.

Riverbridge Primary School is the new school name which combines the three existing schools; Knowle Park School, Kingscroft Junior School and Shortwood Infants Schools.

Each school announced the logo competition to their pupils at the beginning of March and received over 500 entries. The winning logo design was created by 9 year old Georgina Field, a pupil of Kingscroft School whose winning concept for the new combined school features an iconic swan (a symbol for Staines) passing by the three arches of Staines Bridge.

School Head, Maggie Roberton said “we were very pleased and proud with the number of entries we received and there were some wonderful ideas here. Georgina’s logo was chosen as the winner by a panel of judges for its simplicity and creativity. The swan is recognised as a symbol of Staines and we felt that showing the three arches of Staines Bridge was synonymous with the coming together of the three schools. The new logo is smart, vibrant and also promotes the heritage of Staines. We are very happy with our new logo and proud of Georgina for such a great design.”

Staines-based website design and branding agency, Design Incorporated, provided their services free of charge – providing branding guidance to the judging panel and converting the winning entry from pencil drawing to digital artwork.

Website creation software – is it worth it?

28th March 2011 by Frank Norman

It is interesting to note that website creation software is being promoted more often than ever before yet professional creative website designers are all experiencing record number of requests for web projects.

For those who are unfamiliar with the internet, certain website creation software is available to help design and publish good-looking websites with ease. Selecting from a library of text styles, interface template graphics & multimedia options, website creation software is ideal for anyone, regardless of computer programming ability.

Over the past couple of years, the market for website creation software has seen interesting growth with more and more individuals willing to pitch themselves up against professional creative website agencies.

It is certainly true that there are significant cost savings to be made here, but that is not necessarily the sole reason behind why website creation software has been created. Individuals, be they marketing professionals, technophiles or beginners, want the flexibility and challenge that comes with creating something themselves, for themselves.

And whilst this market is set to grow further, the creative website design agencies are not worried. For them, they realise that standard website creation software is missing some very important aspects, namely the true experience & expertise they employ:

  • The strategic marketer is able to quickly understand the inherent values and strengths of the company and uses this knowledge to formulate a strong digital marketing plan.
  • The creative designer has a discerning eye and uses their creative skills to develop truly outstanding website designs.
  • The photographer has the right equipment, creativity and methodology to develop the best imagery to promote a company’s product & solutions.
  • The SEO specialist understands your product, your market strengths, your competition, and is instrumental in attracting relevant visitors to the website from various search engines.
  • The creative copywriter works closely with the SEO specialist and easily finds the right words to best promote the company and its products/services to the right audience.
  • The website programmer understands the most appropriate, secure code to use for the situation and is on hand to make alterations with ease.

A great website intertwines all the above specialisms and more. It can promote the brand of the company, raise its profile, attract relevant visitors to the website and communicate with its customers. More importantly to many businesses, it can bring in real profits. And this is where website creation software currently falls down.

Website creation software can certainly help you make a website, and for a fraction of the cost a creative website agency may charge, but based on the question ‘would you prefer to save money or make money?’, we know what most companies would say.

Design Inc are a creative website agency based in Staines, Middlesex.

  1. View their website portfolio.
  2. Find out what makes an effective website.
  3. Sign up for the forthcoming ‘web freaks’ newsletter.

Party in the Park – The Strategic Building of a New Brand

1st March 2011 by David Parker

The team at MBH Practice assemble before the guests arrive

MBH Practice recently celebrated the launch of their new corporate identity and next generation website by strategic branding consultants and marketing partner Design Incorporated at their new offices in Regents Park Road, Finchley.

The multi-disciplined property consultancy’s guest list read like a who’s who of the London property scene, including media contacts, partners of established and up-and-coming professional firms, property owners, property management clients and trusted suppliers. A great opportunity for networking within the west end property sector.

Frank Norman, Design Inc’s Commercial Director and Design Inc’s built environment project specialist attended the champagne and canapé reception on our behalf and comments, “The re-launched, strategic brand identity for MBH Practice was created to represent the coming together of the property disciplines now offered by the practice, working both together and individually. The chosen design also represents a building footplate as well as thinking both within and outside of the box.”

Frank continues ‘More and more we are being seen as our clients’ outsourced marketing partner. Getting under their skin by sharing in events like this clearly benefits the strategic direction of our creative briefs and resulting campaign work. We wish MBH Practice all the success they deserve and look forward to continuing being part of that success in the future.”

The branding of a very successful event – Subsea 2011

22nd February 2011 by Frank Norman

Although Subsea UK’s flagship event, Subsea 2011 ended almost two weeks ago, the impact of this year’s conference & exhibition will be felt for months to come with the vast majority of exhibitors up and down the supply chain claiming it to be a resounding success for their companies.

With 30 separate conference sessions welcoming 1500 delegates, a separate exhibition hall featuring 90 industry exhibitors and with over 3000 trade visitors, the event has more than come of age this year to firmly stamp its position as the UK’s prime subsea industry event.

Subsea 2011 is an annual two-day event, organised by industry body, Subsea UK and promoted by branding specialist, Design Incorporated, who were responsible for the exhibition’s corporate branding strategies, as well as;

  • corporate image
  • exhibition website
  • event literature
  • exhibition signage
  • event floorplan
  • on- & off-line advertising

Design Inc Commercial Director, Frank Norman looks after the Subsea UK account and was again present at this year’s event. He says “It is always good to be present at this event. It is a very positive show with a great atmosphere and some really wonderful people. We started working with Subsea UK on the strategic branding and promotion of this event 8 months ago and it is great to see it all come together. The combination of a record number of visitors with many of the exhibitors already confirming bookings for next year means we have all done a good job. We look forward to Subsea 2012.”

Subsea 2011 also saw the industry black-tie awards dinner take place on the evening of the first day and congratulations should be given to this year’s winners, who include:

  1. Subsea Company of the Year – SMD
  2. Emerging Talent – Stuart Holley, GE Oil & Gas
  3. Innovation and Technology – Tritech
  4. Global Exports – Andrew Palmer & Associates / Penspen
  5. New Enterprise – Viper Subsea
  6. Subsea Safety and Leadership – RBG
  7. Outstanding Achievement – Mel Fitzgerald, Subsea 7

Additional congratulations are also due to Ecosse Subsea who walked away (rode away?) with the Triumph Daytona motorbike from the exhibition’s Daytona Draw competition at the close of the show.

To view images from this year’s event, click here.

VerdErg Renewable Energy Ltd wins Natural Energy Award

11th February 2011 by Frank Norman

Verderg's SMEC brochure, was designed by Design IncDesign Inc congratulate long-term client, VerdErg Renewable Energy Ltd on winning the Natural Energy Award at the prestigious Rushlight Awards.
The Spectral Marine Energy Converter under development by VerdErg Renewable Energy Ltd was voted the most significant achievement towards the exploitation and adoption of Natural Energy sources at last Thursday’s Rushlight Awards Ceremony. The award was presented by Hugh Parnell, Chair of Envirotech.
After receiving the award on behalf the development team at VerdErg, Director Renato Martins commented “This is a remarkable triumph for VerdErg and a clear indication that SMEC’s promise as an affordable, reliable and environmentally friendly hydropower solution is being recognised by the Industry.”
The annual Rushlight Awards commemorate achievements and innovation in environmental technology by UK and Irish organizations that contribute to these strategies for the benefit of society. This year’s awards dinner was at
Church House, Westminster.
VerdErg Environmental Specialist Jennifer Gomez Molina commented that “VerdErg’s success in winning the Rushlight Natural Energy award represents recognition of SMEC’s innovation potential and low environmental impact, as well as the commitment from all the VerdErg team developing and commercialising the technology.”

Design Inc have worked with Verderg for the past four years, supporting them with high quality marketing communications across all their engineering divisions. For the recent SMEC campaign, Design Inc designed the eye-catching kaleidoscope campaign to showcase SMEC’s range of applications. View this campaign and others within our energy sector portfolio.