Archive for the ‘Client Work’ Category

Search Engine Friendly Web Development

19th July 2011 by Dan Gilbert

The Charter Company’s New Search Engine Friendly Website

The Charter Company is a leading provider of the full range of private business jets and commercial airliners for Ad-hoc charter. This sector is a busy marketplace with a wide range of players ranging from major international charter brokers to small boutique broker firms.

Design Inc has considerable experience across the Aviation industry and especially within business & private aviation and we actually designed and produced The Charter Company’s original website in 2005. We recently undertook a second major revamp in order to improve prospect engagement and rankings within search engines and also to reposition The Charter Company within commercial aircraft charter. This was an opportunity to upgrade the website in line with evolving industry trends, technology enhancements and subsequent evolution in best practice. The new web 2.0 search engine friendly web development for The Charter Company, along with improved navigation, messaging and data capture now features a full investment in search engine optimisation, working in conjunction with pay per click Google AdWords. This improved search engine effectiveness for a wider range of pages & phrases from the team bios and service lists through to the private jets The Charter Company clients can choose from.

The importance of driving visitors to your site cannot be underestimated. The ability to understanding what will drive visitors, and what they do when they get to your site is essential if search is to be a key part of your marketing spend.

Search engine friendly web development best practice can include the following strategic elements as part of the mix: undertaking a search terms/phrases ‘Keyword’ report, selection of best performing and under competed-for phrases organic optimised placing of these phrases within the programming and visible site content, addition of a Blog to the website – to allow fresh searchable content to be uploaded and tactical key phrases to be deployed. Public Relations stories or news posted through blogs also provides the flexibility to use keyword insights from your search terms results. These elements combined with the more practical code, text and linking search engine optimisation compound the effectiveness of any investment even further.

Search engine friendly web development is embracing more and more use of social media strategies. Widening a company’s online presence through professional networking sites such as LinkedIn, leveraging blog posts through Twitter and a company’s social life with Facebook are becoming key to website’s ranking performance an prospect engagement.

The Charter Company now benefits from first page Google rankings for the search phrases ‘air charter broker’ & ‘empty leg charter flight’. Go ahead try it for yourself!

In addition to the search engine performance being greatly improved, Design Inc also provides complementary email marketing and data services for The Charter Company.

Design Inc is a West London-based website design & search engine optimisation agency. If you are considering re-designing your website and need a search engine optimisation strategy to support it, you may be interested in receiving Design Inc’s information pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in marketing the Aviation industry. To see more samples of work within the Aviation industry, please see our specialist Aviation portfolio.

How do creative web developers work?

16th June 2011 by Dan Gilbert

The latest issue of the Design Incorporated online newsletter ‘Web Freaks!’ features some key recent digital projects. In addition we now offer a Web Audit Service that you may consider before committing to investment in a new resource. Look out for our next issue in the Autumn that will be focusing on the integrated use of Social Media Marketing. Sign up to receiving our online newsletters here.

These days a website can cost from £49 for a simple out-of-a-box template to several hundred thousand pounds for a comprehensive digital asset for a major web based business or service. This top-end ‘brand experience’ may include areas created for multiple users and tailored interfaces, an information resource, an ecommerce catalogue section, a membership area, multiple regional/branch log in areas, live social media and other content feeds such as news and events for example. A sophisticated back office database or customer relationship management CRM ability may also be built into the site. All of these can increase traffic, enhance user experience and revenue generated by a website but are not required by most.

Design Incorporated are creative web developers and we work closely with our clients to understand their business model. This results in a joined-up and unique website design solution that includes: proposing and agreeing a strategic brief for appropriate functionality and defining of the site map, creative user experience design and technical build, testing and commissioning. The website spec will be matched to the business need and role the website plays for the clients’ business and may engage some of the features listed above. However, typically Design Inc projects may require clients to invest a budget of between £5k to £15k for a 20-25 page site including Search Engine Optimsation (SEO), content origination, a Blog and/or a content management system.

Although as creative web developers for many of our clients, the website forms only part of the service as we provide integrated marketing and design. A web design project will usually be embedded within a landscape of additional online promotional campaign activity such as emarketing, advertising, Social Media Marketing. We also work across all the traditional offline media too and our specialism is connecting up a brand proposition through cross platform marketing.

Design Inc is a West London-based Website Design Agency. If you are considering updating your website and need a strategy to support it, you may be interested in receiving Design Inc’s Information Pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in all types of creative web design and development, whether it be a heavily search engine optimised and marketing based website, or a fully integrated online business and associated online marketing campaigns. To see more samples of work, please see our creative website design portfolio.

A New Bombardier Strategy for Corporate Branding

17th May 2011 by Dan Gilbert

Thinking inside the box

Customer relationship management and building brand loyalty in the world of private corporate jet purchase goes a little beyond the expectation of your usual incentive direct mail, corporate gift or giveaway. Owners and prospective owners of a Bombardier Global jet expect a whole different level of treatment – and they are used to it.

Design Inc applied experience in both direct mail incentive campaigns and strategy for corporate branding to introduce the new range of world leading Global aircraft and the Bombardier’ I Am Global’ strategy for corporate branding to the Middle East Business Aviation market place. Specially invited airshow attendees delegates received a hand delivered and rather striking item of ‘direct mail’.

Boxing clever, Design Inc devised the ultimate tailored shirt makers box with the dream contents to greet prospects and clients. The contents included a gold plated iPod loaded with the new I Am Global movie, and a personalised invitation to the corporate Bombardier booth for hospitality and a gold plated concierge services membership card for the duration of the show.

Dressed to impress, the MEBA ‘survival kit’ uses Bombardier’s new strategy for corporate branding elements, the ‘Be Global’ initiative’ and Bombardier corporate values. This is one direct mailpiece that simply refuses to be ignored.

The I Am Global initiative, spearheaded by the new Global product family is a commitment to world leaders: that they may continue their life mission, uninterrupted and without compromise.

 

“The values of the Bombardier I Am Global branding campaign: Creativity, Performance, Ingenuity, Technology, Community and Leadership have each been demonstrated by the design style and contents of our MEBA (Middle East Business Aviation) incentive direct mail campaign. Beautiful, top rank strategy for corporate branding. Bombardier loved it, and so did their clients!”

Daniel Gilbert – Managing Director

Design Inc is a West London-based Corporate Branding Design Agency. If you are considering re-branding your business and need a strategy to support it, you may be interested in receiving Design Inc’s Information Pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in marketing the Aviation industry. To see more samples of work within the Aviation industry, please see our specialist Aviation portfolio.

 

 

Party in the Park – The Strategic Building of a New Brand

1st March 2011 by David Parker

The team at MBH Practice assemble before the guests arrive

MBH Practice recently celebrated the launch of their new corporate identity and next generation website by strategic branding consultants and marketing partner Design Incorporated at their new offices in Regents Park Road, Finchley.

The multi-disciplined property consultancy’s guest list read like a who’s who of the London property scene, including media contacts, partners of established and up-and-coming professional firms, property owners, property management clients and trusted suppliers. A great opportunity for networking within the west end property sector.

Frank Norman, Design Inc’s Commercial Director and Design Inc’s built environment project specialist attended the champagne and canapé reception on our behalf and comments, “The re-launched, strategic brand identity for MBH Practice was created to represent the coming together of the property disciplines now offered by the practice, working both together and individually. The chosen design also represents a building footplate as well as thinking both within and outside of the box.”

Frank continues ‘More and more we are being seen as our clients’ outsourced marketing partner. Getting under their skin by sharing in events like this clearly benefits the strategic direction of our creative briefs and resulting campaign work. We wish MBH Practice all the success they deserve and look forward to continuing being part of that success in the future.”

The branding of a very successful event – Subsea 2011

22nd February 2011 by Frank Norman

Although Subsea UK’s flagship event, Subsea 2011 ended almost two weeks ago, the impact of this year’s conference & exhibition will be felt for months to come with the vast majority of exhibitors up and down the supply chain claiming it to be a resounding success for their companies.

With 30 separate conference sessions welcoming 1500 delegates, a separate exhibition hall featuring 90 industry exhibitors and with over 3000 trade visitors, the event has more than come of age this year to firmly stamp its position as the UK’s prime subsea industry event.

Subsea 2011 is an annual two-day event, organised by industry body, Subsea UK and promoted by branding specialist, Design Incorporated, who were responsible for the exhibition’s corporate branding strategies, as well as;

  • corporate image
  • exhibition website
  • event literature
  • exhibition signage
  • event floorplan
  • on- & off-line advertising

Design Inc Commercial Director, Frank Norman looks after the Subsea UK account and was again present at this year’s event. He says “It is always good to be present at this event. It is a very positive show with a great atmosphere and some really wonderful people. We started working with Subsea UK on the strategic branding and promotion of this event 8 months ago and it is great to see it all come together. The combination of a record number of visitors with many of the exhibitors already confirming bookings for next year means we have all done a good job. We look forward to Subsea 2012.”

Subsea 2011 also saw the industry black-tie awards dinner take place on the evening of the first day and congratulations should be given to this year’s winners, who include:

  1. Subsea Company of the Year – SMD
  2. Emerging Talent – Stuart Holley, GE Oil & Gas
  3. Innovation and Technology – Tritech
  4. Global Exports – Andrew Palmer & Associates / Penspen
  5. New Enterprise – Viper Subsea
  6. Subsea Safety and Leadership – RBG
  7. Outstanding Achievement – Mel Fitzgerald, Subsea 7

Additional congratulations are also due to Ecosse Subsea who walked away (rode away?) with the Triumph Daytona motorbike from the exhibition’s Daytona Draw competition at the close of the show.

To view images from this year’s event, click here.