Also, many thanks to those of you who have given such complimentary feedback about our pop-up Christmas card. You can view the card in action on a YouTube movie online by following this link.

We enjoyed our traditional classy and sophisticated Christmas outing this week. No injunctions pending.

A quick housekeeping point, we will be working between the Christmas and New Year holidays. So keep those marketing briefs coming!

A very merry Christmas and best wishes for a prosperous 2012!

Design Inc UK is a west London based integrated online marketing agency. If you are planning your business goals for 2012, you may be interested in receiving Design Inc’s Information Pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in delivering integrated and online marketing services. To see some examples of our work, please see our creative website design portfolio.

In Brief…

Christmas collection – Design Inc is pleased to announce that we have been approved as an official Associate Member of The Westminster Collection. The marketing group for prestige London venues.

Winter chill – Yacht charter specialists Oceanstyle came to us in November to design a lifestyle based advertising campaign for a Daily Mail lifestyle supplement. Very Cool.

JIM ‘Skiing in the snow’ – A bit of festive southern soul for a leading digital printer. Job Information Management – an account management solution for all seasons.

A World in Motion – We have also just delivered a new website for event logistics specialists Global Motion. We were moved by their praise!
“Everyone who has seen our new website has said it is very good; From the outset Design Inc understood what we were trying to achieve with our website. They guided us with expert advice, but never imposed or pressured us into their way of thinking; everything was driven by our needs and our requests. I am sure we will be working with them again in the future.” Tracey Scotten, Marketing Manager, Global Motion

Here come the girls – Model agency and production company One Mega Management came to us earlier this year for a print then web makeover! We asked them how they feel now?
“We chose Design Inc to create our unique, magazine style 2011 brochure to present our portfolio of assignment work to prospective clients. From initial design concepts to final delivery, the team at Design Inc understood our requirements and ideas to design and create an outstanding brochure, which translates the identity and experience of our company. Following this experience we were compelled to commission the guys to create our new look online presence too! One Mega Management would like to thank everyone at Design Inc for their vision and help; the results they achieved would be an asset to any company. We hope to work on many projects to come with Design Inc, who are all clearly experienced specialists in their field.” Michael Green Head of Production, One Mega Management

Runway success – TAG Farnborough Airport recently commissioned us to create their new flagship brochure. Our briefing included at its heart the need for compelling representation of the truly inspirational architecture and unique passenger and operator ‘experience’ that awaits private aviation travellers using this award-winning airport entirely dedicated to private aviation. The brochure cover features a striking image of the terminal building with a reflection of itself that mirrors the impression of the fuselage and tail of a jet aircraft teamed simply with the aspirational word ‘experience’.

The visual aesthetics, interior design, quality of materials, air of calm and levels of service provided by TAG Farnborough Airport provided a range of design cues for our creative team to follow as inspiration. A true temple to aviation and design for air travel deserves nothing less. The project has been very well received both by the team at TAG Farnborough Airport and beyond. The creative approach is now being developed into a very special TAG Farnborough Airport 2012 bespoke desktop calendar contained within an innovative branded engraved metal case.

International style – Happy Birthday to clients Vertis Aviation who recently celebrated a successful 1st year of trading. We created a set of illustrated printed and digital invitations for their party in Switzerland.

Going for gold? – Congratulations to all the team at the Victory Services Club for their Bronze MIMA Award for their new Events brochure. We are very happy with the project and this mention is dispatches is the icing on the cake as a successful year draws to a close. Here’s to an epic Olympic year for London venues in 2012.

Catering for One Great Christmas – Our Meetings and Marketing Industry Award Gold winning venue client One Great George Street has just ordered a new catering brochure from us. Can we tempt you to an entrée?

A year in numbers – Won 2 design awards, Won 3 sport and quiz competitions, Hired 1 new designer. Welcome George, Moved into 1 bigger office, Won 8 major creative pitches – Hurrah!, Launched 31 new websites, Created 23 advertising campaigns, Designed 9 new brand identities, 1 baby! Congratulations again to Paul our Creative Director, 2012 – our 15th year!

P.S. We have just received a very special gift ourselves. We can’t divulge details just yet, but stay tuned to Design Inc early in the New Year for news of our recent winning creative pitch for a global advertising and online marketing campaign.

A Winter’s Tale – Online Christmas Wishes from Design Inc UK is a post from the Design Inc Blog

Print design services rank among the main integrated disciplines provided by Design Inc. Effective campaigns can often include a printed element as an illustration of a point of difference or means for a client to best demonstrate a special or unique quality of a product or service. The visual aesthetics, design, quality of materials, air of calm and levels of service provided by TAG Farnborough Airport provided a range of design cues for our print design services to follow as inspiration.

The resulting brochure format and production specification that resulted from Design Inc print design services marries the TAG Farnborough Airport brand elements with a lifestyle feel that brings warmth to the cool Swiss feel and minimalist building interiors. A true temple to aviation and design for air travel deserves nothing less.

The cover features a striking image of the terminal building with a reflection of itself which mirrors the impression of the fuselage and tail of a jet aircraft teamed simply with the aspirational word ‘experience”.

The brochure has been very well received both by the team at TAG Farnborough Airport and beyond. The creative approach to the print design services is now being developed into a very special TAG Farnborough Airport 2012 bespoke desktop calendar innovatively contained within a branded engraved metal case.

Design Inc UK is a West London-based specialist in print design services. If you’re considering our print design services for any new marketing communications, you may be interested in receiving Design Inc’s information pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in specialist print design services. To see more samples of our design and print work, please look through our design portfolio.

‘Experience’ Design Inc creative print design services for TAG Farnborough Airport is a post from the Design Inc Blog

Most of our long-term marketing and design clients look to us to provide specialist print management for the production of their integrated campaign deliverables. This is a value-added benefit for them as we handle all print elements on their behalf. This specialist print management service can often mean that we are dealing with a whole range of different specialist printers and sub-contractors. In fact just looking at the jobs going through at the moment there are: a laser etching firm, who are adding a subtle logo to a beautiful metal calendar case for us, a prestige tailoring shirt box manufacturer, who are making a very special presentation box for a smart phone, loyalty card and invitation, a carrier bag manufacturer who are making some lovely quality goodie-bag style accessories for a client’s series of West End events.

We are trusted to source, purchase, deliver and quality manage on our clients’ behalf for all their specialist print management.

Specialist print management has also this year meant lollypops in branded wrappers, embroidered mission patches for Top Gun style leather flying jackets and even building wrap graphics for OOH branding of live events.

This is what we mean by integrated, and variety they say is the spice of life!

Far from being ‘jack of all trades’ we have to be master of all when it comes to specialist print management and our resident technical experts and paper engineers can handle it. This time of year it is calendars and more calendars, with half a dozen in production in different innovative formats – we may yet be improving on the performance of our previous bespoke Calendar Awards short-listed projects.

Design Inc UK is a West London-based specialist design and print management agency. If you’re considering the design and print of any new marketing communications, you may be interested in receiving Design Inc’s information pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in specialist design and print management. To see more samples of our design and print work, please look through our design portfolio.

Specialist Print Management Delivered is a post from the Design Inc Blog

These prestigious meeting industry marketing accolades were presented at last night’s MIMA Dinner at The Park Plaza Riverbank Hotel. For two of our clients to both be winners is the icing on the cake for us as we have been supporting these two leading Westminster Collection London venues with creative design this year.

Venue marketing is one of our areas of specialisation at Design Incorporated. With experienced venue marketing professionals in our team of consultants.

Reviewing One Great George Street’s winning campaign, the MIMA judging panel commended the winning combination of campaign strategy, research, insight, commercial hire package tailoring, creative execution, use of data, response handling and follow-up mechanisms as all contributing to the overall success of the campaign.

This campaign, aimed at government departments, featured a targeted eShot, used in conjunction with a printed mailpiece and a print advertisement. According to Wendy Greenhalgh, Director of Sales & Marketing at One Great George Street and Board Director of the Westminster Collection (pictured with her team). ‘One Great George Street is very appreciative of the expert help received from their loyal business partners Design Incorporated in the provision of award winning venue marketing support’.

Venue marketing is just one of the campaign areas that Design Incorporated has been working for with our other MIMA award winning client Victory Services Club. In addition to the Bronze MIMA Award for Best brochure, designed by us for corporate hire of the VSC, we have been supporting membership marketing with recruitment drives that have outstripped the performance of any previous initiatives. The ‘Reunite’ at the VSC print and email advertising campaign for Army, Navy and Air Force veterans being particularly effective this year.

For further information on our full range of Venue & Event Marketing support and design services please contact our Venue & Event Marketing specialist Darren Scurville on 01784 419380, darren@designinc.co.uk

Design Inc help two Meeting Industry Marketing Awards (MIMA) Winners is a post from the Design Inc Blog

We’ve all seen the headlines and the apparent ease with which even UK based hackers & teenagers have been able to access a well known website that you’d consider was constructed and hosted beyond harm.

Secure website development is key to our ongoing service provision as no client wants to have to deal with unscheduled malicious damage, intrusion, breakdowns or unscheduled maintenance. As a result Design Inc are pleased to announce the achievement of 100% uptime over the last year for all our clients’ websites featuring great design and secure code which are hosted on our own secure servers.

As further testament to the robust build of our secure website development programming, Design Inc were selected by UK based MWR Info Security (internet data security specialists) to create and build their 2^nd generation website including marketing and information interfaces with secure remote client log-ins and  ‘Labs’ areas. This project required an ‘ahead of current best practice’ to approach and implementation.

Our servers are regularly backed up – and in the unlikely situation of disaster recovery being required your digital asset would be restored quickly.

The following security features are some of the key areas addressed by our programming team as standard within our secure website development software:

SQL injection protection

SQL injection is a code injection technique that exploits a security vulnerability occurring in the database layer of an application (like queries). The vulnerability is present when user input is either incorrectly filtered for string literal escape characters embedded in SQL statements or user input is not strongly typed and thereby unexpectedly executed. It happens from using poorly designed query language interpreters.

Session / Cookie hijacking protection

Session hijacking is the exploitation of a valid computer session – sometimes also called a session key – to gain unauthorized access to information or services in a computer system. In particular, it is used to refer to the theft of a magic cookie used to authenticate a user to a remote server. It has particular relevance to web developers, as the HTTP cookies used to maintain a session on many web sites can be easily stolen by an attacker using an intermediary computer or with access to the saved cookies on the victim’s computer.

Files upload abuse protection

Uploaded files are checked for names that could be used in an attack. Some hackers will attempt to inject pathnames into file names to overwrite or inject their files into the server.

URL Encoding abuse protection

URLs are protected against utf8 encoding attacks.

E-mail injection protection

E-mail injection is a security vulnerability that can occur in Internet applications that are used to send e-mail messages. It is the e-mail equivalent of HTTP Header Injection. Like SQL injection attacks, this vulnerability is one of a general class of vulnerabilities that occur when one programming language is embedded within another.

When a form is added to a web page that submits data to a web application, a malicious user may exploit the MIME format to append additional information to the message being sent, such as a new list of recipients or a completely different message body. Because the MIME format uses a carriage return to delimit the information in a message, and only the raw message determines its eventual destination, adding carriage returns to submitted form data could allow a simple guestbook to be used to send thousands of messages at once. A malicious spammer could use this tactic to send large numbers of messages anonymously.

User input validation

Never trust the input given to you by a user. All user inputs are run through a myriad of checks to insure they are not attempting to abuse our software. This includes, but is not limited to:

- Checking for out of bounds or oversized inputs. Ensuring each input has a max size that we expect it should be, for example, a telephone number will never be longer than 25 characters.

- Stripping out non-ASCII binary characters and ensuring SQL sensitive characters (e.g. ‘) are properly escaped.

- Form Keys. Adding a random key to a form will ensure it is harder for an attacker to brute force or automate the attacking of a form.

- Type validation. Make sure that the input type is what you expect. For example if you only expect integers, but get a string, something is wrong.

Keeping your server up to date

You can write the most secure website development but if you don’t keep your underlying systems fully updated and security patched, then people can bypass all the effort you put into securing your software and hack the machine running your website.

Limit access to your server

Provide a small footprint to any wannabe attacking. This means limit the services your server runs to just the ones which are required. Also if some services are required by administrators, but not by general users then lock them down with a firewall. E.g. If you require SSH on your server, limit it to your IP addresses in your firewall).

Hide Passwords

Website development software will require a password to access its database. This is normally stored in plan text in your scripts. We store this password in apache’s vhost configuration. The result of this is that if a website gets hacked; only its own database password, not the other passwords of other websites on your server will be compromised.

CMS Publishing

It is possible to run your CMS in house, away from the internet, and have the CMS publish any changes to your website as flat or semi-flat (db less) files. This greatly reduces the surface area for an attacker.

For further information about secure website development please contact Dan Gilbert or our Head of Technical Development Lee Simpson.

Design Inc UK is a West London-based secure website development agency. If you’re considering re-designing your website and need a security strategy to support it, you may be interested in receiving Design Inc’s information pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in secure website development. To see more samples of our secure website development work, please see our website design portfolio.

Secure website development – How secure is my website? is a post from the Design Inc Blog

The Charter Company is a leading provider of the full range of private business jets and commercial airliners for Ad-hoc charter. This sector is a busy marketplace with a wide range of players ranging from major international charter brokers to small boutique broker firms.

Design Inc has considerable experience across the Aviation industry and especially within business & private aviation and we actually designed and produced The Charter Company’s original website in 2005. We recently undertook a second major revamp in order to improve prospect engagement and rankings within search engines and also to reposition The Charter Company within commercial aircraft charter. This was an opportunity to upgrade the website in line with evolving industry trends, technology enhancements and subsequent evolution in best practice. The new web 2.0 search engine friendly web development for The Charter Company, along with improved navigation, messaging and data capture now features a full investment in search engine optimisation, working in conjunction with pay per click Google AdWords. This improved search engine effectiveness for a wider range of pages & phrases from the team bios and service lists through to the private jets The Charter Company clients can choose from.

The importance of driving visitors to your site cannot be underestimated. The ability to understanding what will drive visitors, and what they do when they get to your site is essential if search is to be a key part of your marketing spend.

Search engine friendly web development best practice can include the following strategic elements as part of the mix: undertaking a search terms/phrases ‘Keyword’ report, selection of best performing and under competed-for phrases organic optimised placing of these phrases within the programming and visible site content, addition of a Blog to the website – to allow fresh searchable content to be uploaded and tactical key phrases to be deployed. Public Relations stories or news posted through blogs also provides the flexibility to use keyword insights from your search terms results. These elements combined with the more practical code, text and linking search engine optimisation compound the effectiveness of any investment even further.

Search engine friendly web development is embracing more and more use of social media strategies. Widening a company’s online presence through professional networking sites such as LinkedIn, leveraging blog posts through Twitter and a company’s social life with Facebook are becoming key to website’s ranking performance an prospect engagement.

The Charter Company now benefits from first page Google rankings for the search phrases ‘air charter broker’ & ‘empty leg charter flight’. Go ahead try it for yourself!

In addition to the search engine performance being greatly improved, Design Inc also provides complementary email marketing and data services for The Charter Company.

Design Inc is a West London-based website design & search engine optimisation agency. If you are considering re-designing your website and need a search engine optimisation strategy to support it, you may be interested in receiving Design Inc’s information pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in marketing the Aviation industry. To see more samples of work within the Aviation industry, please see our specialist Aviation portfolio.

Search Engine Friendly Web Development is a post from the Design Inc Blog

These days a website can cost from £49 for a simple out-of-a-box template to several hundred thousand pounds for a comprehensive digital asset for a major web based business or service. This top-end ‘brand experience’ may include areas created for multiple users and tailored interfaces, an information resource, an ecommerce catalogue section, a membership area, multiple regional/branch log in areas, live social media and other content feeds such as news and events for example. A sophisticated back office database or customer relationship management CRM ability may also be built into the site. All of these can increase traffic, enhance user experience and revenue generated by a website but are not required by most.

Design Incorporated are creative web developers and we work closely with our clients to understand their business model. This results in a joined-up and unique website design solution that includes: proposing and agreeing a strategic brief for appropriate functionality and defining of the site map, creative user experience design and technical build, testing and commissioning. The website spec will be matched to the business need and role the website plays for the clients’ business and may engage some of the features listed above. However, typically Design Inc projects may require clients to invest a budget of between £5k to £15k for a 20-25 page site including Search Engine Optimsation (SEO), content origination, a Blog and/or a content management system.

Although as creative web developers for many of our clients, the website forms only part of the service as we provide integrated marketing and design. A web design project will usually be embedded within a landscape of additional online promotional campaign activity such as emarketing, advertising, Social Media Marketing. We also work across all the traditional offline media too and our specialism is connecting up a brand proposition through cross platform marketing.

Design Inc is a West London-based Website Design Agency. If you are considering updating your website and need a strategy to support it, you may be interested in receiving Design Inc’s Information Pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in all types of creative web design and development, whether it be a heavily search engine optimised and marketing based website, or a fully integrated online business and associated online marketing campaigns. To see more samples of work, please see our creative website design portfolio.

How do creative web developers work? is a post from the Design Inc Blog

Customer relationship management and building brand loyalty in the world of private corporate jet purchase goes a little beyond the expectation of your usual incentive direct mail, corporate gift or giveaway. Owners and prospective owners of a Bombardier Global jet expect a whole different level of treatment – and they are used to it.

Design Inc applied experience in both direct mail incentive campaigns and strategy for corporate branding to introduce the new range of world leading Global aircraft and the Bombardier’ I Am Global’ strategy for corporate branding to the Middle East Business Aviation market place. Specially invited airshow attendees delegates received a hand delivered and rather striking item of ‘direct mail’.

Boxing clever, Design Inc devised the ultimate tailored shirt makers box with the dream contents to greet prospects and clients. The contents included a gold plated iPod loaded with the new I Am Global movie, and a personalised invitation to the corporate Bombardier booth for hospitality and a gold plated concierge services membership card for the duration of the show.

Dressed to impress, the MEBA ‘survival kit’ uses Bombardier’s new strategy for corporate branding elements, the ‘Be Global’ initiative’ and Bombardier corporate values. This is one direct mailpiece that simply refuses to be ignored.

The I Am Global initiative, spearheaded by the new Global product family is a commitment to world leaders: that they may continue their life mission, uninterrupted and without compromise.

“The values of the Bombardier I Am Global branding campaign: Creativity, Performance, Ingenuity, Technology, Community and Leadership have each been demonstrated by the design style and contents of our MEBA (Middle East Business Aviation) incentive direct mail campaign. Beautiful, top rank strategy for corporate branding. Bombardier loved it, and so did their clients!”

Daniel Gilbert – Managing Director

Design Inc is a West London-based Corporate Branding Design Agency. If you are considering re-branding your business and need a strategy to support it, you may be interested in receiving Design Inc’s Information Pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in marketing the Aviation industry. To see more samples of work within the Aviation industry, please see our specialist Aviation portfolio.

A New Bombardier Strategy for Corporate Branding is a post from the Design Inc Blog

The team at MBH Practice assemble before the guests arrive

MBH Practice recently celebrated the launch of their new corporate identity and next generation website by strategic branding consultants and marketing partner Design Incorporated at their new offices in Regents Park Road, Finchley.

The multi-disciplined property consultancy’s guest list read like a who’s who of the London property scene, including media contacts, partners of established and up-and-coming professional firms, property owners, property management clients and trusted suppliers. A great opportunity for networking within the west end property sector.

Frank Norman, Design Inc’s Commercial Director and Design Inc’s built environment project specialist attended the champagne and canapé reception on our behalf and comments, “The re-launched, strategic brand identity for MBH Practice was created to represent the coming together of the property disciplines now offered by the practice, working both together and individually. The chosen design also represents a building footplate as well as thinking both within and outside of the box.”

Frank continues ‘More and more we are being seen as our clients’ outsourced marketing partner. Getting under their skin by sharing in events like this clearly benefits the strategic direction of our creative briefs and resulting campaign work. We wish MBH Practice all the success they deserve and look forward to continuing being part of that success in the future.”

Party in the Park – The Strategic Building of a New Brand is a post from the Design Inc Blog

With 30 separate conference sessions welcoming 1500 delegates, a separate exhibition hall featuring 90 industry exhibitors and with over 3000 trade visitors, the event has more than come of age this year to firmly stamp its position as the UK’s prime subsea industry event.

Subsea 2011 is an annual two-day event, organised by industry body, Subsea UK and promoted by branding specialist, Design Incorporated, who were responsible for the exhibition’s corporate branding strategies, as well as;

• corporate image
• exhibition website
• event literature
• exhibition signage
• event floorplan
• on- & off-line advertising

Design Inc Commercial Director, Frank Norman looks after the Subsea UK account and was again present at this year’s event. He says “It is always good to be present at this event. It is a very positive show with a great atmosphere and some really wonderful people. We started working with Subsea UK on the strategic branding and promotion of this event 8 months ago and it is great to see it all come together. The combination of a record number of visitors with many of the exhibitors already confirming bookings for next year means we have all done a good job. We look forward to Subsea 2012.”

Subsea 2011 also saw the industry black-tie awards dinner take place on the evening of the first day and congratulations should be given to this year’s winners, who include:

1. Subsea Company of the Year – SMD
2. Emerging Talent – Stuart Holley, GE Oil & Gas
3. Innovation and Technology – Tritech
4. Global Exports – Andrew Palmer & Associates / Penspen
5. New Enterprise – Viper Subsea
6. Subsea Safety and Leadership – RBG
7. Outstanding Achievement – Mel Fitzgerald, Subsea 7

Additional congratulations are also due to Ecosse Subsea who walked away (rode away?) with the Triumph Daytona motorbike from the exhibition’s Daytona Draw competition at the close of the show.

To view images from this year’s event, click here.

The branding of a very successful event – Subsea 2011 is a post from the Design Inc Blog

Design Inc have worked with Verderg for the past four years, supporting them with high quality marketing communications across all their engineering divisions. For the recent SMEC campaign, Design Inc designed the eye-catching kaleidoscope campaign to showcase SMEC’s range of applications. View this campaign and others within our energy sector portfolio.

VerdErg Renewable Energy Ltd wins Natural Energy Award is a post from the Design Inc Blog

Banking on a Return

‘The invention of tradition’ according to Wally Olins is key to the success of all new brands.

Chevalier Wealth Management has just been born with corporate branding strategy, print and web development by Design Inc, that included a team of the creative, marketing and commercial specialists at Design Inc.

Design Inc’s Senior Account Manager Darren Scurville, said “Our method to corporate branding strategy unites marketing strategy with perceptive creativity. The special ingredient for the creation of compelling brand communications relies on developing ‘qualities’ that the target audience emotively connects with. He continued “Our task is to define and bring to life the clear meaning and creative message of that character” He continued “We conducted an audit of the industry and competitor landscape and worked within the boundaries of the business positioning and proposition and company values”.

A name, a logotype, brand imagery. Classic architecture and sculpture, a palette of British racing green and gold have been delicately combined to portray trust, experience and transparency within the Financial Services sector. The project required print and web development to appropriately position this new company providing a new independent introduction service matching investors with investment managers and providing training in financial services sales.

Proud parents Design Incorporated provided a full service integrating corporate branding startegy, print and web development solution – having firstly conceived the company name based on research, creative selection and subsequent market testing of a shortlist.  Darren Scurville stated “This element of the corporate branding strategy originated from an initial brainstorm selection of over 100 names. We then selected a short-list of 45 names, which then went through a further filtering and criteria system that had specific values, meanings, emotions, and image interpretations. These names were then scrutinised, discussed, critiqued and scored against the criteria. The names were scored against the clients required brand identity, brand messages and brand values that had been identified in the initial brand workshop“ . The names varied from made up names, hybrid words to classic Greek and Latin names.

‘Chevalier’ was the preferred option. Design Incorporated’s Darren Scurville continued “ The chosen name reflected the client’s brand identity, brand values and brand messages in many ways such as Leadership, Integrity, Security, Protection, Relationship,  Dynamic, Growth , Wealth, Forward Thinking, Timeless, Prestigious. The branding, print and web development followed suite including: website, corporate printed brochure collateral and stationery to support the launch. Design Inc has supported the development of the company as it takes its first steps into the marketplace and as of 10^th December, 2 weeks after the project completed,  2010 Chevalier Wealth are pleased to announce their inaugural contract for Financial Sales Training services with a major FS client.

To read the full case study please click here

www.chevalierwealth.com

Corporate branding strategy for new financial services company is a post from the Design Inc Blog

For years now, we have always attracted significant numbers of visitors to our website but with visitor numbers increasing dramatically month and month – so much so that they are now double what they were only 6 months ago – we went to investigate what we had done differently over the past 6 months to help create this sharp increase in website visitor numbers:

Keyword Research – understanding which keyword phrases our potential clients are more likely to be searching for has always been critical to us. Even more important however, is the process of optimising our own website with these keywords and keyphrases so as to help ensure our website appears on the first pages of that particular Google search. Our SEO web development is highly important to us and over the past 6 months we have continued to keep our website highly optimised. We have, in fact, narrowed down the searches to be ‘quality-specific’. That is, if a potential customer is searching for a creative service at a certain high level of quality, it is more than likely that Design Inc will appear higher up the rankings.

Blog – our blog continues to grow. The quantity of blog articles is important of course but not as important as the quality (and the keyword relevance) of the content. This helps Design Inc rank higher in relevancy for all those keywords & keyphrases embedded into our blog articles. And that is one way in which Google works:- ie just how relevant is this website for the particular keyword/phrase which you are typing in? For us, we have become so much more knowledgeable in the past 6 months in understanding just how to write an effective blog, so much so that each story attracts hundreds of new visitors to our website daily.

AdWord Campaign – whilst our monthly Google spend has remained unchanged for our PPC campaign, it is important to note that in the past six months, the keywords in which we are investing have changed significantly. Having carried out extensive research into our Google statistics last Summer, we clearly saw where are money was best spent and where we felt it was being wasted. This enabled us to reappoint the Google spend in much more truly effective ways. Our AdWord spend is working so much better for us now without any increase in investment.

Social Media – last year saw the introduction of Design Inc’s social media marketing push. With accounts set up within Facebook, LinkedIn, Twitter, Quora, etc, we have been able to create more relevant industry networks, a dedicated following as well as many more inbound links to our own website. And of course, the more inbound links you have created, the more opportunities there will be to attract more website visitors.

Inbound Links – as mentioned, the more inbound links there are to a website, the more opportunities there are for visitors to find themselves on your website. And one very good way of increasing inbound links is through entries on online directories. In August 2010, the marketing team at Design Inc invested their time researching and adding our details to over 200 online trade & industry-specific directories (some paid for but most free of charge). The upshot is that the combined might of these directories help push more new enquiries our way than ever before.

Email Marketing Services – all the email marketing solutions we send out – whether this be eNewsletters, eShots or simply the eSignature at the bottom of our everyday emails (introduced in July 2010) – all provide active hyperlinks back through to certain areas of our website, therefore offering more opportunities for increased visitor numbers. Our eShots are sent to those who specifically sign up to receive information from us, and although we have been creating eShots for years now, we can see that sign up numbers were much larger than they were than in previous years. The more people who sign up, the more receive our information, the more they mention us to others, the more new visitors we attract. And, with our own eMarketing statistics report, we can directly see just who has clicked a link through to our website, what they were interested in, who signed up, etc. This information is priceless to us.

Overall, it is impossible to pinpoint just one factor which has helped us increase visitor numbers. All the above website marketing tool (and more) are responsible for bringing more visitors to our website, and ultimately more enquiries from it. Rest assured we will continue to keep this trend going, not just for ourselves but to all of our website customers.

Attract record number of visitors to your website is a post from the Design Inc Blog

As well as Season’s Greetings to all, this issue features a Glamour theme and includes news about our aviation, event and automotive related clients and shows some of the great work we have produced for them during the run up to the end of the year.

Our recent achievements include the completion of major branding projects for Sharda Architectural Glass, Crown Jets & Chevalier Wealth, as well as the ongoing marketing consultancy, direct mail design and PR support for Curries Online. This includes a range of activities surrounding their sponsorship of the prestigious Spice Times Restaurant Awards.

This includes the creation of a short advertising film to be shown during breaks in the awards presentation. And a mailshot to be included in the event goody bags. The film shows a modern urban fairy tale and features Curries Online busily generating orders for signed up CurryPartners – bringing joy, orders and profits through online orders.

You too can receive regular Design Inc email communications by signing up.

Design Inc’s Christmas eNewsletter is a post from the Design Inc Blog

In the face of digital everything, a unique corporate brochure can achieve stand out creatively by your target audience receiving something really intriguing or special. This becomes a bespoke gesture and project and should feature print production values matching the business proposition. What about sustainability? I hear you say – well yes and I read that story in Campaign about the high tech Landrover CRM mailer that went down like a lead balloon too. Truth is, if the recipient is targeted and proven to be genuinely interested in the message contained in a unique corporate brochure printed on resources that are sustainable or recyclable what’s the harm?

A unique corporate brochure can involve interesting cardboard engineering, new printing techniques and special effects, material textures, binding methods and formats can all contribute to impact and if the design theme is a metaphor for the message too then so much better. At Design Inc we have recently designed and printed some very special branded and individually assembled boxes for the extremely tailored marketing of an executive jet presentation preloaded onto an iphone to a luxury brand. These DM pieces were varnished with branded messages and also protectively packed in bespoke recycled cartons. So a unique corporate brochure can really set you apart, engage intrigue and entertain – and combined with a digital or online component truly provide a memorable brand experience for head and heart.

Design Inc is a West London-based Brochure Design Agency. If you are considering designing and printing a new corporate brochure for your business, you may be interested in receiving Design Inc’s Information Pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

The return of the unique corporate brochure is a post from the Design Inc Blog

Today’s special buildings need special glass. Sharda Architectural Glass are the industry specialists who manufacture this glass and work in partnership to deliver specialist glass solutions globally.

Design Inc are proud of our relationship with Sharda and are pleased to have conceived, planned and built a regenerated online presence for them. Being an integrated agency, we started working with Sharda last year when we created a series of printed direct mail campaigns, including their innovative & award-winning, Inspired-Desired! mailers. Following on from the success of these campaigns, Design Inc were asked to look at a major overhaul of the brand to take the company forward for its next stage of evolution.

And this is where the ‘See the Bigger Picture’ campaign was conceived and developed, demonstrating both:

How Sharda’s architectural glass products and attention to detail enables the design and construction of amazing landmark projects worldwide.

And

How Sharda form larger partnerships with leading firms of architects, engineers, designers and construction businesses. Working as a project team component requires an integrated approach and flexible attitude as well as a deep understanding of the building design supply chain.

The branding components that were included in the repositioning were:

Identity and name: Evolving the outdated Sharda Glass identity and creation of a new descriptor “Architectural Glass’ to reflect the new positioning as partners to the major international players in the built environment sector.

Web Design: Web site interfaces, site architecture, imagery, typography information hierarchy and programming. Including lead capture devices. The homepage movie shows a series of striking glass building applications, representing the endless range of projects served by Sharda Glass. Each time zoomed out to reveal that the image is part of a bigger picture.

Content: The site map has been designed to cater for both the high level user looking for a strategic partner for a project or framework agreement or alternatively the project architect looking for a specific innovation in glass technology, technical information or application examples.

Quote from MD of Sharda Glass

“Design Inc have provided a truly integrated solution for us, the team combined an understanding of both the built environment sector and our need to achieve a website design that worked on several levels for us at this stage of our business evolution. We were again looking for the wow! factor from them, not just in design terms but also in the strategy of our message. The Bigger Picture concept does exactly that.”

If you are considering a forthcoming creative/marketing project, you may be interested in receiving Design Inc’s  Information Pack.

Shouting From The Top – Sharda Architectural Glass is a post from the Design Inc Blog

The passport postcard concept was a lighthearted suggestion to UK based developers they may need to migrate to Canada for their next job!

Whether as a result of this mailshot UK Ltd may lose the reputation and revenue it currently enjoys in this sector as programmers decamp across the pond to the land of the Maple leaf and Bryan Adams remains to be seen!

If you are considering a direct mail project, you may be interested in receiving Design Inc’s Information Pack.

Passport to Politics is a post from the Design Inc Blog

Troika is the name for a collection of three elements that once combined increase strength, stability and power. It is the power of three. And when three seasoned hospitality recruitment specialists came together to form a new, powerful recruitment company, the name ‘Troika’ was the natural choice.

To set their offer and brand apart, the three principals of Troika Recruitment created a brief that demanded a corporate website design that was very different from those of the established, larger, more general recruitment agencies.

Of course, in a heavily networked industry, ‘word on the street’ is all powerful, and it was this knowledge that inspired us to create a Banksy-inspired, graffiti streetscape that provides a truly interactive experience for the web visitor.

Sounds, tools and posters all provide exciting navigation around the site, with many hidden treasures to be found now, and many more being planned for the future. All in all it’s a website that punches above its weight for a start-up business and not just another brick in the wall.

According to Troika Director, Suzie Boyd, “the team at Design Inc took our brand aspirations & the vision we have for our boutique business and have created for us a online presence that is as unique as we are – we love it – and better still our clients love it.”

If you are considering a forthcoming creative/marketing project, you may be interested in receiving Design Inc’s  Information Pack.

Has Banksy finally designed a website? is a post from the Design Inc Blog

Attention to detail and a good understanding of the lighting and spatial challenges each shoot presents is essential to ensure the airframe build integrity, design detailing and quality of interiors materials comes through. In addition, giving the impression of space and comfort is always a key priority (especially in helicopters and cockpits).

The challenges internal and external shots present are extremely different. Very often additional exterior lighting is needed when shooting interiors to show how much natural light is available and how airy the passenger cabin is.

Design Inc were recently commissioned to produce a website marketing campaign including a micro site and e-brochure for this rather amazing private jet owned by one very wealthy individual which involved a comprehensive and creative photo shoot.

This project required positioning the aircraft on the apron of a photogenic airport hangar and terminal hard standing location, a stylist dressing the inside and outside background areas and providing models and props including cuisine.

In addition to stills photography in a variety of formats and DV, a 360 degree lens and other specialist cameras were used to create a stunning portfolio of images and presentation footage. It all helps to promote what a unique aeroplane this converted Boeing 727 really is.

See the interactive e-brochure we created as part of the marketing project by clicking here.

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AirCRAFT: The Art of Aviation Photography is a post from the Design Inc Blog

Market intelligence and message development at these planning stages can help exhibitors to make the most of the commitment to attend. Apart from the obvious attraction of some December sunshine, many smaller companies who offer highly specialised services are investing in shared-stand accommodation. This can be very cost-effective as not only enabling the face-to-face on stand contact, but in participation as show exhibitor enabling additional supporting guerrilla activities on the show fringe. The organisers of most aviation industry trade fairs like MEBA encouraging and accommodating creative participation as business seeds are sown.

The design of exhibition space usually falls into two clear camps, the ‘stakeout your territory approach’ all walls and stools with flags and towers at each corner, demonstrating the maximum acreage of your expensive floor space – but a little intimidating to approach as your visitors may be fearful of being rounded upon by lurking salespeople. Better perhaps to design an innovative stand with a seamless boundary transition that blends into the surrounded aisles – the prospect then being drawn onto the stand by the ambient feeling of space and calm. Actually arriving right in the middle of your brand and message without even being aware that they have strayed into the zone! Gotcha.

Design Inc at MEBA 2010 Dubai is a post from the Design Inc Blog

With 2012 on the horizon, professional sportsmen and women know there is nothing more detrimental than carrying out dead weight. So, for those considering a weight loss program, accurately assessing your body fat percentage is one of the most important measurements you can take.

Moreover, with the knowledge that excess body fat is directly linked with a number of serious medical conditions, including heart disease, diabetes and certain cancers, accurate measurement and continual monitoring is crucial.

Founded in 1923, Tanita Corporation is an ethical health care product manufacturer. They are the supplier of choice for body composition monitors, and supply their monitors to fitness and health organisations, surgeries, clinics as well as to the end consumer. Tanita monitors provide instant measurement, not just of weight but also:

• Body Fat
• Visceral Fat
• Body Water
• Muscle Mass
• Bone Mineral Mass
• Daily Energy Requirement

With the London Olympics only 2 years away, Tanita Corporation made the decision to push their brand and products further into Europe through international print advertising for both consumer and trade campaigns. And in March 2010 following a creative pitch from several marketing communications agencies, Tanita Europe selected Design Inc as their preferred partner.

Our winning creative promotes an aspirational message: healthy bodies tattooed with a ‘food packaging ingredients’ list.

Design Inc Marketing Consultant David Parker says, “We wanted to show just how delicately balanced the human body is and show just what the healthy body is made of. We are all made of the same stuff, although of course, the amounts differ from one person to the next. Our creatives provide the message that Tanita body composition monitors accurately keep your health on track to what is right for you. The new Tanita advertising campaign has been designed to provide a simple, strong and on-brand message. We look forward in ensuring this campaign is delivered over the next two years.”

The Design Inc team were involved with all aspects of this advertising design campaign including:

• Creative & Marketing Strategy
• Creative Design
• Artworking
• Copy Writing
• Photo Shoot
• Photo Manipulation
• Models
• Project Management

If you are considering a forthcoming creative/marketing project, you may be interested in receiving Design Inc’s  Information Pack.

What are you made of? – Fitness versus fatness. is a post from the Design Inc Blog

Today’s Farnborough is a shop window for the World’s aerospace industry. Ensuring that a presence at the show maximises the return on cost requires detailed planning, Prospect and customer relationship management, hospitality, some ear-to the ground market intelligence and guerrilla tactics.

Getting a hearing in a crowded room, full of competing vendors can be a challenge. However getting a large chunk of your target audience in one place at one time is still a logistical opportunity to be made the most of.

Design Inc help clients focus on the event attendees that count and put together tailored packages to support the dialogue and engagement between visitors and hosts.  You may have existing clients to entertain, prospects who are about to become clients to close deals with, you will certainly have contacts you will want to network with and colleagues you will want to exchange best practice and insights with.

As a creative design company providing online marketing strategies, including corporate identity creation, digital email marketing campaigns and corporate video presentations. It Is not too late to create some Farnborough related PR interest, client hospitality or sponsorship campaigns in connection with the networking events, seminars or the exciting Futures Day aimed at getting young minds thinking about flight and space engineering.

Everyone has a favourite ‘Farnborough’ story or memory, what ‘s yours? My own is borrowed from dad I’m afraid – but witnessing a DH Mosquito flypast at zero feet with BOTH props feathered takes some beating in my book!

Please leave a comment; we’d love to hear some myths too!

Farnborough Fly Past is a post from the Design Inc Blog

This issue features an aviation theme and includes news about our private jet charter, aviation and travel related clients and shows some of the great work we have produced for them recently and on the lead up to EBACE 2010.

Our recent achievements include the completion of an interactive online brochure promoting an amazing Boeing 727 private jet, as well as the delivery of promotional materials for Bombardier. This includes a range of collateral for the Learjet 45XR and the groundbreaking Learjet 85 business jets, along with trade show exhibition stand designs and various client email communications.

You too can receive regular Design Inc news updates by signing up on our website.

Come fly with us is a post from the Design Inc Blog

The main story of this year’s exhibition was the growing optimism within the private jet sector of the aviation industry which is being fueled by increasing demand for business jets within the $25m category. Even the various proposed new supersonic jet projects are gaining momentum with talk that we may actually see one built within the decade!

Client wise, Bombardier is forging ahead with the development of the new Learjet 85. Currently, tooling and production processes are being finalised and the first model should be ready at the end of the year. The Learjet 85 will continue to deliver the outstanding performance, technology and value Learjet aircraft owners have come to expect. The Learjet 85 is the first all-composite structure business jet too!

Also, Bombardier has just opened its first wholly-owned European service centre at Schiphol Airport in Amsterdam. The facility features 4,240 sq. meters (45,639 sq. feet) of hangar space, includes a staff count of approximately 50 and is equipped to perform a variety of maintenance tasks.

The next big aviation exhibition is the Farnborough International Airshow 2010 on the 19th of July through to the 25th. There will be the usual mix of commerce, networking, displays and entertainment. Design Inc will be in attendance throughout providing marketing support and assistance to our exhibiting clients with the set up and display of the exibition stands and show literature we’re currently designing for them. Hopefully see you there!

EBACE 2010 – Next stop, The Farnborough Airshow 2010 is a post from the Design Inc Blog

This support extends across all aspects, covering branding, websites, advertising, events, exhibitions, directories, brochures and newsletters.

As the governing body for the UK’s subsea industry, working alongside government, industry bodies, research & education institutes as well as for the benefit of the 1000 UK companies and 50,000 people involved in the industry, it is crucial that their message and creative profile is always accurate, trustworthy & knowledgeable.

Aberdeen-based Subsea UK rely on creative agency Design Inc not just for these values but also to manage their needs in the most cost-effective, hassle-free and innovative ways.

The publishing of the quarterly Subsea UK newsletter is just one of many design & creative projects for which Design Inc is responsible.

Design Inc Commercial Director, Frank Norman explains “A well-designed newsletter campaign can be a great way not just to inform your subscribers of all your company’s latest news, products & services, but also to keep your name on their ‘radar’ to maintain & enhance customer relations. For Subsea UK however, the newsletter keeps all subscribers informed of the latest trends, innovations & research within the industry as a whole as well as providing a platform for industry bodies, members and associated companies to announce their own news.”

Paul Munday, Design Inc’s Creative Director adds, “How our clients’ brand identity and values are effectively reflected through their corporate literature will be at the heart of our newsletter design concepts. For Subsea UK, we have always opted for a more news-based creative style with a more conceptual design style being implemented when the publication coincides with a major industry event.”

Paul continues, “The way the process works couldn’t be simpler. Subsea UK, their members and associated companies are invited to provide their latest news and press releases, and once approved by Subsea UK we are responsible for artworking, formatting, illustration, image supply and image retouching where required. We also offer the full range of litho and digital print management services ensuring this publication perfectly meets the required quality, cost and timescale.”

View more creative work for Subsea UK and the subsea industry.

View examples of brochure design, newsletter and corporate literature.

Subsea UK – Newsletter Design & Publishing Services is a post from the Design Inc Blog

As part of a photography proposal currently being written, Design Inc are suggesting this rather interesting, but widely underused photographic technique which really brings images to life.

HDR (high dynamic range) imaging, gives a larger dynamic range of luminances between the lightest and darkest areas of a photo and combines them. This offers a larger dynamic range and visually represents evenly all the intensity levels found in any one scene.

This technique can be constructed either by the photographer using camera at the photoshoot, or by merging and photo manipulating images of the same scene taken with varying dynamic ranges back at the studio.

I hope it is considered, as it would create a very individual brand style indeed. Let us know what you think!

3D Photography is a post from the Design Inc Blog

Derrick Offshore is a leading international shipbroker in the offshore oil & gas and subsea cable industries and approached Design Incorporated earlier this year for high-quality website design services.

Upon initial consultation, it was understood that Derrick Offshore’s website should be designed in such a way to:

• Compliment the company’s high quality service levels
• Attract new clientele through effective SEO tools
• Display a more industry-led content
• Be easily navigable
• Be fully content managed

Effective search engine optimisation procedures (keyword research, site optimisation, Google-led copy, Blog facility, RSS feed) were carried out.

Our team comprised:

• Website design by Design Inc Creative Director, Paul Munday
• Website programming & blog by Jonathan Murdoch
• Website SEO services by Rob Dobson
• Website hosting by Design Inc
• Client & Project Management by Frank Norman

See more examples of our work within this industry.

Website Design Services – Derrick Offshore Ltd is a post from the Design Inc Blog

Production is now in full swing at Design Inc with the creation of various marketing materials and exhibition stands for our aviation clients attending this year’s event. EBACE 2010 is shaping up to be biggest for several years, and we’re expecting to be working round the clock up until the first day of the exhibition!

Combining business, manufacturers, corporate aviation and all types of business aviation professional, EBACE is THE meeting place for the European business aviation community. Aircraft avionics companies, and private jet charter brokerages will also be showcasing their products and services.

Each year, the European Business Aviation Association (the top association for business aviation in the EU), team up with the National Business Aviation Association (the main body for the business aviation industry in the US) to host EBACE, and this year will be the 10th exhibition.

View our portfolio of marketing work for the aviation industry.

EBACE 4th-6th May 2010 – Geneva is a post from the Design Inc Blog

This issue, as well as a gallery of horribly romantic designs, we are showcasing the launch of the Senate House venue marketing website. This has just gone live. Targeting both the historical academic conference marketplace and a new dynamic events offering: the site takes users on a journey in either direction to a final destination that results in venue bookings.

You too can receive regular Design Inc news updates by signing up on our website.

Happy Valentine’s from the team at Design Incorporated.

Happy Valentine’s with love from Design Inc. is a post from the Design Inc Blog

The calendar we had designed and created for global engineering company, NOV ASEP Elmar had been entered into the Pictorial Bespoke Calendar category.

The calendar, entitled A Toy Story was inspired by the toys that their engineers first played with when they were children.

Twelve items of the company’s equipment (ranging from small items to multi-ton trucks) were selected and our team of creative designers set about recreating those items by using the toys.

The equipment was recreated with a number of ‘engineering’ toys including; building bricks, fuzzy felt, balsa wood, needlework, etch-a-sketch, mould maker , lego, meccano, airfix, etc.

The calendar can be viewed here.

We were very pleased to hear that this calendar was indeed shortlisted for this award. There were six entried in this shortlist, these being:

• Cuba – 50 years of Revolution
• JCB 65th Anniversary
• Pirelli Calendar 2010
• The Sun Page 3 Calendar
• Royal Academy of Dance

Regrettably, A Toy Story did not win. The renowned Pirelli Calendar 2010 scooped first price, with JCB 65th Anniversary receiving the silver prize.

All was not lost however, as A Toy Story was specially selected for display & commendation for ‘possessing a strong creative flair’.

If you are considering a forthcoming creative/marketing project, you may be interested in receiving Design Inc’s  Information Pack.

National Calendar Design Awards is a post from the Design Inc Blog

Each quarter we will bring you news of our proudest moments, they may be strategic, creative or technological as well as updates on what is going down at the office. This issue, as well as a gallery of glorious festive designs, we are introducing our Incorporating process, how we approach all projects, combining our 3 core skills and targeting the brief. While we are talking about briefs, a big thank you for all the briefs from clients old and new this year and we look forward to moving into the new decade together in January!

You too can receive regular Design Inc news updates by signing up on our website.

Happy Christmas from the team at Design Incorporated.

Season’s greetings from the Design Inc. is a post from the Design Inc Blog

Flexible, fast access, low value short term loans are quickly becoming a popular form of lending in this country and are currently one of the most common form of short term loans in America. Since August 2007 and June 2008, the number of these loans grew by 130%.

Design Inc. Managing Director Daniel Gilbert said “Winning this contract will give us a great opportunity to showcase our expertise in marketing for the financial sector through an effective digital and search marketing as well as associated advertising campaigns”.

“It will be our mission over the coming months to raise our American client’s profile and corporate image, raise awareness of it’s products here in the UK. Our regional marketing expertise will prove very valuable indeed.”

“Based on our preliminary consumer research, we think the timing is perfect for a UK brand re-launch. We have identified many target market opportunities, and also have good expectations of a high ranking within Google and other search engines.” The campaign will be supported by trade PR and targeted IFA comms.

Money Makes the World go Round is a post from the Design Inc Blog

Working with an agency that has driven the course before has many benefits. No nasty surprises. No schoolboy errors. No time wasted on duplicated briefing. The agency adds value in terms of experience – what works, what doesn’t in that specific market.

These learnings are applied to the strategy, the creative as well as the delivery and measurement mechanisms of a project. Allowing greater focus and genuine innovation within the experience-based parameters of what will work and what won’t or can’t.

Our portfolio pages now group together some of our main market specialisations:

• Aviation
• Subsea
• Medical & Pharmaceutical
• Venues & Events
• IT & Telecoms
• Energy & Engineering

The lie of the land is a post from the Design Inc Blog

Ask yourself….

• How can my brand be front of mind for all my clients 365 days a year without spamming them daily?
• How can I thank my clients for their loyalty over the last 12 months and be politically correct about it?
• How can I position an advert for my business proposition in front of my client for 52 weeks for a single media spend?

A creative bespoke branded calendar is your answer to all of the above.

A bespoke branded calendar design is the sign of a secure and robust business. It can engage your client on a number of levels from practical to aesthetic. It can provide a metaphor for your provision of a time sensitive or continuous joined-up service. It can reference historical or future significant dates for your business or include industry specific useful reference information.

An effective corporate calendar can have an Interactive element, it could link to an online time released CRM mechanism such as monthly updates or offers. It can be the opportunity to take a sideways look at a brand. A vehicle to deliver your proposition in a different way.

It will be perceived as a tailored, high value gift for clients, associates, partners & employees. Desktop, wall hanging or planner formats can all be effective brand ambassadors – your contact on the inside! A Trojan horse!

2010 a new decade – make it a year of 365 todays.

With your permission – we enter all our personally designed calendars for the Business Calendar Awards.

364 tomorrows is a post from the Design Inc Blog

Queen’s Award winner and global market leader in combustion management, Autoflame Engineering has become one of our latest client wins after selecting us from a shortlist of strategic creative agencies.

Working alongside their sales, marketing & product divisions, the heat was certainly on to design & deliver an innovative, fully-functional, content managed website within a very tight deadline.

No sweat for the Design Inc web team however. They kept their cool to successfully launch the new website on time, on brief and on budget.

Another flaming happy customer.

Autoflame Turn Up The Heat is a post from the Design Inc Blog

To find out more about AWB, their forthcoming events and how you too can support them through donations, membership or volunteering, visit their website, www.aviationwithoutborders.org.

Design Inc Support Aviation Without Borders is a post from the Design Inc Blog

Ideal for conferences & exhibitions, awards & launches, dinners & parties, these venues add the highest level of cuisine, style and atmosphere to any corporate or individual event.

With well over 10,000 different venues in London, it is important they work with a creative agency that completely understands their position in the market and knows how to differentiate them from the rest.

Our successes over the past few years has helped Design Inc become the agency of choice for many venues. And today, we are proud to announce Altitude 360 as the latest venue space to be added to our list of select clients.

Marketing for London Venues is a post from the Design Inc Blog

For the occasion, Design Inc created event theming and invitations based on the evolution of classic television set designs.

Visions – an iconic view is a post from the Design Inc Blog

The award-winning conference and wedding venue offers first class facilities and standards of service, with its magnificent four-domed Edwardian building perfect for wedding receptions, conferences, meetings, gala dinners and drinks receptions alike.

With a high-level clientele of royalty, business leaders, political figures and stars of stage and screen, One Great George Street is truly a venue for all occasions with a great range of amenities and a fantastic service to match.

“We split this push down two distinct routes.” says Marketing Consultant, David Parker. “First we designed a traditional above-the-line advertising campaign which we further split into separate messages for Conferences, Events, Weddings and General. And second, was a below-the-line eMarketing campaign that would incentivise an existing customer base to make contact. It was a pleasure for us to work on such a prestigious account and we look forward to working with the team at One Great George Street in the future.”

Promoting London’s Prestigious Venue, One Great George Street is a post from the Design Inc Blog

The award is granted to the individual in who is deemed to have made the most outstanding entrepreneurial contribution to business in the North-east of Scotland, and is based on career history, company success, people development and entrepreneurial skills.

Having joined Dominion Gas in 2006, George Yule’s role has evolved from that of hands on Operations Director, overseeing the technical activities of the business, to his current role as CEO where he has overall stewardship of the company.

In 2007 George led the £30million MBO and has since guided the company through two successful follow on acquisitions. In the relatively short time he has been at Dominion, George has grown the company to have a global network of offices and increased turnover from £5.1million in 2005 to a predicted circa £26million in 2009.

At the start of the year, George directly approached Design Incorporated for support in the rebranding his company, through web, literature & exhibition communications.

On accepting the award George Yule said: “It is a huge personal honour to win the 32nd Grampian Industrialist of the Year award. I firmly believe that to become successful you have to surround yourself with a good team and that is certainly what I have at Dominion Gas. My sincere thanks go to all the employees at Dominion Gas, our suppliers and those business advisors who have been involved in the growth of the company.”

And the winner of Industrialist of The Year is… is a post from the Design Inc Blog

Dominion Gas is an international oilfield supplier, specialising in the supply of offshore cylinder gases, liquids, chemicals and associated equipment to the global oilfield industry.

The company HQ is located in Aberdeen, Scotland with overseas facilities in Norway, Singapore, West Africa and Caspian Sea regions. Dominion services a total of 24 international areas across the World and is the market leader in its field in the North Sea.

The company has experienced significant business growth since its MBO in 2007, and in more recent times has acquired fellow industry players GLOBAL GAS and ARGON ISOTANKS to both increase its internationalisation and spread of products and services to oilfield.

George Yule, Dominion Gas’ CEO and 2009 Grampian Industrialist of the Year Award, says “The move to a content-rich, results-driven website is part of Dominion’s ongoing strategy for growth. It was important for us to find an integrated agency with engineering experience and an understanding of our markets and aspirations. Future work include websites for our sister companies, company literature and exhibition projects. We look forward to a successful relationship with Design Inc.”

A New Domain for Dominion Gas is a post from the Design Inc Blog

Managing Director, Oliver Grant first approached Design Incorporated in early November for help with the setting up of this new venture.

He recalls, “From our first phone call to the marketing team at Design Inc we knew we’d found the right design company to work with. Not only are they experts in branding, design & websites, but they are also very strong on networking and early on introduced us to some very interesting and useful contacts.”

Design Inc’s services included:

• several initial logo design concepts
• development of chosen concepts to final style
• stationery – design & print
• website design, including:
  • photo sourcing
  • photo manipulation
  • front end HTML/CSS website build
  • data capture form
  • hosting
  • comprehensive statistics package

Oliver says, “Our work with Design Inc is far from over, and with trade shows and other exciting events in the future we know the support of Design Inc will be invaluable.”

To see the new website for The Source Luxury Group, please visit www.sourceluxury.com.

Luxurious website for The Source Luxury Group is a post from the Design Inc Blog