Archive for December 2011

A Winter’s Tale – Online Christmas Wishes from Design Inc UK

22nd December 2011 by Dan Gilbert

As we step into Christmas, here’s our latest December Inc newsletter with a year end round up gallery of integrated and online campaigns that we’ve enjoyed creating over the past twelve months.

Also, many thanks to those of you who have given such complimentary feedback about our pop-up Christmas card. You can view the card in action on a YouTube movie online by following this link.

We enjoyed our traditional classy and sophisticated Christmas outing this week. No injunctions pending.

A quick housekeeping point, we will be working between the Christmas and New Year holidays. So keep those marketing briefs coming!

A very merry Christmas and best wishes for a prosperous 2012!

Design Inc UK is a west London based integrated online marketing agency. If you are planning your business goals for 2012, you may be interested in receiving Design Inc’s Information Pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in delivering integrated and online marketing services. To see some examples of our work, please see our creative website design portfolio.

In Brief…

Christmas collection – Design Inc is pleased to announce that we have been approved as an official Associate Member of The Westminster Collection. The marketing group for prestige London venues.

Winter chill – Yacht charter specialists Oceanstyle came to us in November to design a lifestyle based advertising campaign for a Daily Mail lifestyle supplement. Very Cool.

JIM ‘Skiing in the snow’ – A bit of festive southern soul for a leading digital printer. Job Information Management – an account management solution for all seasons.

A World in Motion – We have also just delivered a new website for event logistics specialists Global Motion. We were moved by their praise!
“Everyone who has seen our new website has said it is very good; From the outset Design Inc understood what we were trying to achieve with our website. They guided us with expert advice, but never imposed or pressured us into their way of thinking; everything was driven by our needs and our requests. I am sure we will be working with them again in the future.” Tracey Scotten, Marketing Manager, Global Motion

Here come the girls – Model agency and production company One Mega Management came to us earlier this year for a print then web makeover! We asked them how they feel now?
“We chose Design Inc to create our unique, magazine style 2011 brochure to present our portfolio of assignment work to prospective clients. From initial design concepts to final delivery, the team at Design Inc understood our requirements and ideas to design and create an outstanding brochure, which translates the identity and experience of our company. Following this experience we were compelled to commission the guys to create our new look online presence too! One Mega Management would like to thank everyone at Design Inc for their vision and help; the results they achieved would be an asset to any company. We hope to work on many projects to come with Design Inc, who are all clearly experienced specialists in their field.” Michael Green Head of Production, One Mega Management

Runway success – TAG Farnborough Airport recently commissioned us to create their new flagship brochure. Our briefing included at its heart the need for compelling representation of the truly inspirational architecture and unique passenger and operator ‘experience’ that awaits private aviation travellers using this award-winning airport entirely dedicated to private aviation. The brochure cover features a striking image of the terminal building with a reflection of itself that mirrors the impression of the fuselage and tail of a jet aircraft teamed simply with the aspirational word ‘experience’.

The visual aesthetics, interior design, quality of materials, air of calm and levels of service provided by TAG Farnborough Airport provided a range of design cues for our creative team to follow as inspiration. A true temple to aviation and design for air travel deserves nothing less. The project has been very well received both by the team at TAG Farnborough Airport and beyond. The creative approach is now being developed into a very special TAG Farnborough Airport 2012 bespoke desktop calendar contained within an innovative branded engraved metal case.

International style – Happy Birthday to clients Vertis Aviation who recently celebrated a successful 1st year of trading. We created a set of illustrated printed and digital invitations for their party in Switzerland.

Going for gold? – Congratulations to all the team at the Victory Services Club for their Bronze MIMA Award for their new Events brochure. We are very happy with the project and this mention is dispatches is the icing on the cake as a successful year draws to a close. Here’s to an epic Olympic year for London venues in 2012.

Catering for One Great Christmas – Our Meetings and Marketing Industry Award Gold winning venue client One Great George Street has just ordered a new catering brochure from us. Can we tempt you to an entrée?

A year in numbers – Won 2 design awards, Won 3 sport and quiz competitions, Hired 1 new designer. Welcome George, Moved into 1 bigger office, Won 8 major creative pitches – Hurrah!, Launched 31 new websites, Created 23 advertising campaigns, Designed 9 new brand identities, 1 baby! Congratulations again to Paul our Creative Director, 2012 – our 15th year!

P.S. We have just received a very special gift ourselves. We can’t divulge details just yet, but stay tuned to Design Inc early in the New Year for news of our recent winning creative pitch for a global advertising and online marketing campaign.

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Councillors Approve Rebranding of Staines to Staines-upon-Thames

16th December 2011 by Frank Norman

(Article courtesy of StainesPeople.co.uk)

In what was already known to be something of a formality, Spelthorne Councillors last night voted 25 in favour, with just four against, of rebranding the town name Staines to Staines-upon-Thames. After much lengthy debate during which many Councillors spoke in favour of the change, the vote was carried with six abstentions.

Councillor Colin Davis recommended the rebranding strategy to the cabinet making his points in favour of the change, and there were very few dissenting voices.

Members of the Council hope that the rebranding strategy of the town will advertise Staines’ location on the river to members of the public and businesses who are not aware of the Thames-side position. They believe that this will assist plans to creatively market the town and attract business and investment.

Attendees of the meeting, including local creative agency Design Inc, representatives from Staines Town FC and many other businesses were told that residents of many of the town’s wards were 70-80% in favour of the change providing it was not going to cost them any money, and we heard that adopting the name change was entirely optional and down to personal choice.

An official celebration of the name change is expected to take place in May 2012 at what is hoped will be a big event with members of the Royal family, local and national government and representatives of the City of London being invited.

Below is the official release from the Council press office.

Spelthorne councillors have voted to change the name of Staines to Staines-upon-Thames in a bid to bring economic benefits to the town. It is anticipated that the move will improve perception of the town as a place to visit, live and work. Of the 35 councillors who attended the Council meeting on Thursday evening (15 December), 25 voted for the change, 4 against and 6 abstained. The name change follows a public consultation which ran for a month in October 2011. The Council had invited a wide range of responses from residents, businesses, visitors and other stakeholders.

There will be a formal celebration and inauguration of the new name on 20 May 2012, a major civic event to which representatives of the crown, local and national government and the City of London will be invited. It is hoped that the event will include a repositioning of the London Stone from its current position in the Lammas Park to its original position by Staines Bridge.

Councillor Colin Davis, Cabinet Member for Economic Development said: “All those who voted for this excellent measure recognise that by evoking its historic position on the River Thames, Staines-upon-Thames can display its best to the world at large. Spelthorne has the largest and best reaches of the River Thames for leisure activity of any of the riverside boroughs. The official naming ceremony will take place next May and will form part of a wonderful community event to be held, naturally, by the River. ”

Design Inc is a strategic branding agency based in Staines, Surrey. Commercial Director, Frank Norman says “We have always been proud of our heritage and our location. Whilst we support many clients the length & breadth of the UK, Staines is where we call home. We are very pleased to see the rebranding strategy of our home town voted through for 2012. Not only is this Olympic year but it also coincides with Design Inc’s 15 year anniversary. This is even more reason for celebration.“

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How does social media management work?

15th December 2011 by Dan Gilbert

The latest issue of the Design Incorporated online newsletter ‘Social Club’ features some key recent social media management projects. We showcase how our clients across a range of B2C and B2B sectors are embracing social media management.

We’re also a sociable bunch and you can find out more about what extra curricular activities we get up to. Look out for our next issue of Inc Christmas that will be reflecting on the year’s highlights and successes. Sign up to receiving our online newsletters here.

A social media management project will usually be embedded within a broader campaign landscape of additional marketing. Many brands are now adding connections to social media at various stages of their customers’ journey through the awareness, engagement and transaction process. In particular online businesses can now enable users to share information about purchases or attendance at events through social media sites like Facebook, Twitter or LinkedIn for example.

In addition to social media management we also work across all the traditional offline media too and our specialism is connecting up a brand proposition through cross platform marketing.

Design Inc UK is a west London based integrated online marketing agency. If you are considering updating your website and need social media management services, you may be interested in receiving Design Inc’s Information Pack.

Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in all types of integrated and online marketing and social media management services, so whether you need social media applied to a simple marketing based website, or if you want to create a wide social media network to join-up online and offline communications, we can help with the creation and management of it.

To see some examples of our work, please see our creative website design portfolio.

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‘Experience’ Design Inc creative print design services for TAG Farnborough Airport

1st December 2011 by Paul Munday

TAG Farnborough Airport recently commissioned Design Inc print design services for the creation of their new flagship brochure. Our briefing included at its heart the need for compelling representation of the truly inspirational architecture and unique passenger and operator ‘experience’ that awaits private aviation travellers and crew when using TAG Farnborough Airport. An award-winning airport entirely dedicated to private aviation.

Print design services rank among the main integrated disciplines provided by Design Inc. Effective campaigns can often include a printed element as an illustration of a point of difference or means for a client to best demonstrate a special or unique quality of a product or service. The visual aesthetics, design, quality of materials, air of calm and levels of service provided by TAG Farnborough Airport provided a range of design cues for our print design services to follow as inspiration.

The resulting brochure format and production specification that resulted from Design Inc print design services marries the TAG Farnborough Airport brand elements with a lifestyle feel that brings warmth to the cool Swiss feel and minimalist building interiors. A true temple to aviation and design for air travel deserves nothing less.

The cover features a striking image of the terminal building with a reflection of itself which mirrors the impression of the fuselage and tail of a jet aircraft teamed simply with the aspirational word ‘experience”.

The brochure has been very well received both by the team at TAG Farnborough Airport and beyond. The creative approach to the print design services is now being developed into a very special TAG Farnborough Airport 2012 bespoke desktop calendar innovatively contained within a branded engraved metal case.

Design Inc UK is a West London-based specialist in print design services. If you’re considering our print design services for any new marketing communications, you may be interested in receiving Design Inc’s information pack. Alternatively, please contact us by calling 01784 410380 or emailing us to find out more.

Design Inc has considerable experience in specialist print design services. To see more samples of our design and print work, please look through our design portfolio.

Posted in Client Work, Creative, Design & Artwork, Print & Production | comments icon Leave a comment »