Archive for January 2010

Print Finishing Methods – Lamination and Spot UV Varnishes

26th January 2010 by Anthony

Printing “finishes” such as lamination and Spot UV varnishes are used to increase both the perceived value and quality of a printed item (such as a brochure, folder or data sheet) and also provide ink-protection.

Depending on the desired result and project budget, each of the print finishes has it’s own pros and cons and in any print situation the suitability of a laminate or varnish needs to be considered carefully.

Lamination is the process of using an ultra thin plastic film which can be applied to almost any paper or board and is more commonly used in gloss, silk and matt finishes. A lamination will cover the whole side or sides of a document and cannot be used to cover a specific area alone.

Lamination Pros:

- can be used to enhance the appearance of standard paper boards at relatively low cost and is generally cheaper than a spot uv varnish in most cases

- will make a paper more durable and long lasting and can actually offer some water/grease resistance

- eliminates cracking of ink on creases

- no set up costs

Lamination Cons:

- can only be used to cover a whole side of a document

- matt lamination over a dark colour will show scratches and finger prints, more so than gloss

UV (ultra violet) Varnish is a liquid coating used to ‘mask off’ any area of a design and enhance it (ie. varnishing text, logos or images whilst leaving the remainder of the page unaffected). Unlike a lamination, UV varnishes come in an array of finishes and not only include gloss and matt but also glitter and colour-flip versions as well as many others.

UV Varnish Pros:

- can be used to enhance specific areas such as text, logos or images rather than cover a whole page

- additional substances can be added to varnish to increases its versatility such as glitter

- can be used in conjunction with a laminate and printed over the top to create a more creative and diverse result

UV Varnish Cons:

- if printed over a crease in a document it will crack in the same way ink does

- if printed over text or images will be subject to ‘make ready’ die charges which increases its cost

- due to additional set up required uv varnishing is a longer process than lamination

A neutral Varnish (which is invisible to the eye) may also be used to ‘coat’ or ‘seal’ the ink and can be applied ‘online’ (the varnish is applied directly to the product on the press after the ink has been printed) or ‘offline’ which means it is applied some time after the print process. This is not the same as a Spot UV Varnish will generally cover the whole of a document to prevent ink offset.

Many factors will determine whether a lamination or varnish is used such as budget, usage, and the creative brief and we at Design Inc. are happy to offer advice and expertise for any requirement you might have.


eCommerce Made Easy

25th January 2010 by Anthony

Selling online requires a combination of the following elements: effective internet marketing, a clear purchasing route through a professional website, secure credit card transactions, evaluating stock & ensuring distribution are all complex tasks to coordinate for both small and large organisations.

Most importantly, the regulations surrounding financial exchanges online are constantly changing, and this is of course a big responsibility for any company looking for online sales success.

Since September 2009, every online merchant dealing with credit card details, whether via an integrated payment system or external payment facility, is required to meet certain security standards as set out by the PCI SSC and complete a self-assessment questionnaire, so anyone who hasn’t yet looked into their own requirements could be facing possible fines and/or prosecution.

Internet-based merchants at each PCI Compliance level must undergo a quarterly vulnerability scan performed by an approved scanning vendor. Though some PCI Compliance Level 1 internet-based merchants may be able to perform annual self-assessments (with the permission of their processor and card brand), the vast majority of internet-based merchants will be held to these PCI Compliance expectations.

PCI Compliance Level 1
Merchants process more than six million transactions per year. Level 1 merchants must complete an annual on-site PCI security assessment, performed by a qualified security assessor, or QSA.

PCI Compliance Level 2
Merchants process between one million and six million transactions per year.

PCI Compliance Level 3
Merchants processing between 20,000 and one million transactions per year.

PCI Compliance Level 4
Merchants processing up to one million transactions per year.

These guidelines have been put in place to provide your customers with data security.  If in doubt about your business categorisation it is recommended that a professional assessment body is consulted to assist you further when deciding whether you need to take any further steps.

Subsea Design & Marketing Services

19th January 2010 by Frank Norman

Our deep understanding and long term involvement with the offshore industry includes providing a full marketing and design service for the subsea industry. This includes Subsea UK – the UK’s subsea governing body and several key members throughout the supply chain: specialist manufacturers, service companies and contractors.

Many of these additionally have a renewables connection through the development of offshore wind farms and tidal power schemes.
Our subsea design and marketing services is provided to all companies in the subsea industry, and also: compressed gas suppliers, ship brokers, pipeline support, specialist travel agencies and other support service providers.

We are proud to support Subsea UK in the promotion & marketing of their flagship UK subsea conference & exhibition:- Subsea2010.

Design Inc shall be present at this exhibition and others throughout the year and if you are involved in and around this industry, we look forward to meeting with you there.

Subsea2010 is a 2 day conference & exhibition in Aberdeen and runs for two days on February 10-11.

For information on this event and all other industry events throughout the year, click here.

National Calendar Design Awards

14th January 2010 by Frank Norman

Richard Brewster, Master of Stationers Hall with the calendarDesign Inc attended the National Calendar Awards on January 12th at Stationers’ Hall, London (next to St Paul’s Cathedral).

The calendar we had designed and created for global engineering company, NOV ASEP Elmar had been entered into the Pictorial Bespoke Calendar category.

The calendar, entitled A Toy Story was inspired by the toys that their engineers first played with when they were children.

Twelve items of the company’s equipment (ranging from small items to multi-ton trucks) were selected and our team of creative designers set about recreating those items by using the toys.

The equipment was recreated with a number of ‘engineering’ toys including; building bricks, fuzzy felt, balsa wood, needlework, etch-a-sketch, mould maker , lego, meccano, airfix, etc.

The calendar can be viewed here.

We were very pleased to hear that this calendar was indeed shortlisted for this award. There were six entried in this shortlist, these being:

  • Cuba – 50 years of Revolution
  • JCB 65th Anniversary
  • Pirelli Calendar 2010
  • The Sun Page 3 Calendar
  • Royal Academy of Dance

Regrettably, A Toy Story did not win. The renowned Pirelli Calendar 2010 scooped first price, with JCB 65th Anniversary receiving the silver prize.

All was not lost however, as A Toy Story was specially selected for display & commendation for ‘possessing a strong creative flair’.

If you are considering a forthcoming creative/marketing project, you may be interested in receiving Design Inc’s  Information Pack.

The Logo Design Board Game.

8th January 2010 by Frank Norman

Over our lifetime we have all been subjected to thousands of corporate identities, brand messages, logo designs and images, through the use of media, advertising and product placement. Branding is all around us and its surprising how ingrained some company logos become in our daily lives.

Logo Designs areall around us

Logo Designs are all around us

Now there’s a new board game to show just how knowledgeable we all are about the brands and logo designs around us.

The Logo Board Game by Drumond Park is the enthralling family game of brands and logos we all know and love… or at least think we do!

The aim of this game is to answer questions based on pictures or our general knowledge of many well know brands. We tried it and we loved it.

Here are a few sample questions. How many can you get right? email your answers to jon@designinc.co.uk     The first email we receive with all correct answers wins a copy of the game.

  1. Which of the following chocolate bars does not contain peanuts: Snickers, Lion or Picnic?
  2. Which classic brand of British sportscar is also an ex rugby player who also appear on Strictly Come Dancing?
  3. Which sportswear brand is also a big cat?
  4. Which brand of mobile phone is named after a city in Finland?
  5. Which boys name when added to Aston and Remy, forms two fine brands?
  6. What does TSB stand for, which merged with Lloyds Bank in 1995?
  7. Which coffee company has a twin-tailed siren as its logo?
  8. Which brand of battery has the copper-coloured end?

The game is for 2-6 players and for the ages 12 and over. It is available to buy from all good retailers.