Archive for December 2009

2000-2009 A Design Odyssey

31st December 2009 by Frank Norman

Here’s a scary thought: it’s been 10 years since we celebrated the Millennium. I know, I know, it scared us too when we thought about that. It makes you wonder just what we have all done in that time, doesn’t it?

Well, we have to say that Design Inc has had a memorable ten years. Ten years ago, the company comprised of:

  • one member of staff
  • five small clients
  • a cheap computer
  • a fax machine
  • a pantone book
  • a strong self-belief

Today, the self-belief is still very much present but the company is so different with a number of design awards in our trophy cabinet, some very talented designers, marketers & programmers, a digital design studio, a web division, many fantastic clients and a clear idea of the direction in which we are heading for the next ten years.

Inevitably, things will continue to change within our industry during the next decade;

New communication tools will come, some will go (our fax machine has not delivered a message in the last 4 years!). We expect to see websites become easier for the individual to build themselves, but new search engines will make SEO techniques invaluable.

Online printing tools like blurb, and digital print machines will sadly reduce the number of traditional litho printers.

Advertising media will continue to diversify as more and more programmes & films are watched over the internet and mobile phones.

Design Inc are ready for all these changes and more. Of course, we don’t know all the changes that will happen in the next ten years, but we relish the opportunity to embrace them, whatever they may be.

So, as we say goodbye to the noughties and slip quietly into 2010, perhaps we should spend the next few moments reminiscing about the past ten years. This is what we have all been talking about during those years:

Afghanistan, Al Quaeda, Basra, Beyonce, Big Brother, Blogging, BNP, bonuses, Broadband, carbon-offsetting, Da Vinci, dead soldiers, Digital, Dubai, Dubya, Ebay, Eminem, Enron, Euro, expenses, Facebook, global warming, Hadron Collider, Hannah Montana, Harry Potter, High Definition, High School Musical, Hurricane Katrina, ice caps, iPhone, iPod, Iraq, Jacko, Leona, Lewis, Lord of the Rings, Maddy McCann, Mars Exploration, megapixels, New Orleans, 9/11, Obama, reality tv, Recession, renewable energy, oligarches, open source, Rooney, scandals, smoking ban, space tourism, Take That, Terrorism, Tiger Woods, tsunami, Twitter, World of Warcraft, World Trade Centre, YouTube

If you think I have left anything out (and I am sure I have), please add yours into the comments area below.

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Season’s greetings from the Design Inc.

21st December 2009 by Dan Gilbert

You may have recently received our Christmas eNewsletter. If not, please click here to view what we have been up in the last stages of 2009!

Each quarter we will bring you news of our proudest moments, they may be strategic, creative or technological as well as updates on what is going down at the office. This issue, as well as a gallery of glorious festive designs, we are introducing our Incorporating process, how we approach all projects, combining our 3 core skills and targeting the brief. While we are talking about briefs, a big thank you for all the briefs from clients old and new this year and we look forward to moving into the new decade together in January!

You too can receive regular Design Inc news updates by signing up on our website.

Happy Christmas from the team at Design Incorporated.

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Olympic Marketing – carrying a torch for the UK Ltd

18th December 2009 by Dan Gilbert

Are you competing in 2012?

The London Olympics and Paralympics are an outstanding opportunity for UK based entrepreneurs to outperform their own personal best and go for their own business ‘gold’.

And Design Inc are playing our part too. We have helped a number of our customers pitch for and win government and public sector contracts through the creation of impressive bid proposals and associated promotional literature. Other companies are already working with us in the planning of new company initiatives & product launches.

Creating compelling tender documents and product launch material has always been one of Design Inc’s main strengths. So if your company is planning to launch a product or service let the creative team at Design Inc help you make it an outstanding success.

Team GB athletes are already in training & planning for their future. Shouldn’t you be too?

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Money Makes the World go Round

17th December 2009 by Dan Gilbert

Design Incorporated are delighted to announce the award of the contract for the UK launch marketing of a new niche financial product from a respected international institution through strategic internet marketing, branding and website design.

Flexible, fast access, low value short term loans are quickly becoming a popular form of lending in this country and are currently one of the most common form of short term loans in America. Since August 2007 and June 2008, the number of these loans grew by 130%.

Design Inc. Managing Director Daniel Gilbert said “Winning this contract will give us a great opportunity to showcase our expertise in marketing for the financial sector through an effective digital and search marketing as well as associated advertising campaigns”.

“It will be our mission over the coming months to raise our American client’s profile and corporate image, raise awareness of it’s products here in the UK. Our regional marketing expertise will prove very valuable indeed.”

“Based on our preliminary consumer research, we think the timing is perfect for a UK brand re-launch. We have identified many target market opportunities, and also have good expectations of a high ranking within Google and other search engines.” The campaign will be supported by trade PR and targeted IFA comms.

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Lights, camera, reaction!

17th December 2009 by Dan Gilbert

Combining image, sound and movement is proven to emotionally engage an audience – if you can also provide clarity of information for your users to act upon – then you have both hearts and minds covered.

It’s probably the ambition of every company to have dynamic movement on their website. Whilst a static picture does paint a thousand words – vastly more users can be entertained by moving images and will sit through an informative presentation rather than reading paragraphs of text to get the same message.

A live company introduction on your home page, an interview with a key team member, or viral video will all add to the ‘depth’ of your service and product message.

Movement or animation doesn’t have to have prohibitive associated costs. If a conceptually strong message is developed – then the related animation, flash and production fees can be quite low.

An actual video presentation involving scripting, actors, filming, and editing is of course a higher cost, but used in the right way and place, the returns can be higher. Video created for your website can easily be used virally and linked to YouTube and other social media networks, for further promotional, accessibility and search engine optimisation benefits.

The technology is there to be used, so what are you waiting for?

Please view one of our video presentation examples.

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