Archive for August 2009

What is an Artworker?

21st August 2009 by Dan Gilbert

Many people often ask this, so what role does an Artworker play in a design agency?

An Artworker basically takes the creative design concepts from the designer, tidies them up or reworks the design to create an entire document, fixing colours, typography, consistencies, etc and making the file print ready. A good eye for detail and technical knowledge of Macs, servers and design and office software is essential in order to produce and provide a consistent level of work across a variety of platforms from advertising and corporate literature to exhibition stands and direct mail. Occasionally an Artworker may also be required to produce necessary mock ups and design visuals.

As well as understanding design for print, an Artworker also works cross-platform to provide design and graphics for websites, e-marketing and other digital media.

The role of the Artworker is an extremely varied one.

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A unique and personal gallery

9th August 2009 by Dan Gilbert

After a very productive creative meeting here at Design Inc, PostSecret was mentioned as a possible source of inspiration. We often use the web as a place to expand our creativity, so with this in mind we set out for www.postsecret.blogspot.com and this is what we discovered.

PostSecret is an ongoing community art project where people mail in their secrets anonymously on one side of a postcard. This unique gallery of postcards is not only a fascinating collection of art but with each postcard the message delivered is very personal and passionate. Maybe it’s an insight into what today’s society is really like.

Everyone has a secret maybe a regret, a fear, a betrayal, a desire or a confession, and sometimes these secrets are best sent on a postcard.

Be inspired.

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