Incorporating the elements of an effective website | Back

Not all web content is created equal. Organised, relevant content, will improve usability and create a website with less filler and more killer content. In addition to improving the site for the users, thoughtful content implementation is likely to improve the natural ranking on search engines.

Content types could include:
Clients list, client quotes or testimonials, Corporate info (history, recruitment, policies,) Blog/news/ Services, Reference or technical or industry information, interactive model, game, competition, chat room, Contact details, downloads such as brochures, newsletters, white papers, case studies.

You know your business. But may not know the best way to market it online - as leveraging the benefits effectively requires an objective viewpoint. Input from a marketing consultant, designer and writer is the ideal team. A variety of styles should be used when writing web copy. These could include: bold brief headlines, ‘does what it says on the can statements’, a main narrative- storytelling, word bites, lists of services and advocacy.

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