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Easigrass
BackgroundEasigrass are London’s leading artificial grass company. They are active in the sports surface and leisure grass markets. Over the years they’ve built up an outstanding reputation for product quality and installation expertise.
Major sports clubs such as Chelsea and Fulham along with the Lawn Tennis Association at Wimbledon and the Rugby Football Union, Twickenham, are amongst the big names that have used their services.
Garden makeovers and special commissions to create 5-a-Side soccer pitches, golf gardens and tennis courts are examples of the kind of projects they skilfully execute in the domestic market as part of the ‘Leisure Grass’ division.
Easigrass are gifted promoters of their products. Log on to www.easigrass.co.uk and play the ‘You Tube’ video to see how the brand has been promoted in a highly effective and entertaining way.
Brief
Design Inc arranged an in-depth briefing meeting to become fully acquainted with the Easigrass brand and company culture. This resulted in the creative strategy being agreed by placing the emphasis on:
• The key benefits of artificial grass as an advanced sports playing surface and one which overcame the drawbacks of natural grass in the domestic situation. Leisure grass makes the optimum use precious space. Space to be enjoyed all year round.
• The wide variety of applications of artificial grass for major sporting projects and to be the answer for the small domestic situations.
• The end-result – by suggesting what effect can be achieved with artificial grass in your own space.
Result
An A4 landscape pictorial brochure was produced as a panorama of images. Text was kept to a minimum. The carefully chosen pictures made the most of space and showed the greatest variety of installations and garden transformations.
The brochure style was adapted to produce a crisp, bright look to the revamped company stationery. The postal bag would draw attention to the direct mail piece, which contained the new brochure, as it arrived at the database address.
Client Comment
“We frequently get approaches made to us, but when Design Inc made contact, I felt I was finally talking to an agency who understood our commercial aims, had the right business attitude and would contribute some exciting creative ideas – and so it’s proved. This is a pleasing start to the year”
Anthony Gallagher – Sales & Marketing Director, Easigrass Ltd.
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